I think the phrase Sarven is looking for is skeuomorph (https://en.wikipedia.org/wiki/Skeuomorph).
Tzviya Siegman Information Standards Lead Wiley 201-748-6884 tsieg...@wiley.com -----Original Message----- From: Sarven Capadisli <i...@csarven.ca> Sent: Thursday, June 20, 2019 10:59 AM To: dev@annotator.incubator.apache.org Subject: Re: Annotator logo?? On 19/06/2019 15.12, Benjamin Young wrote: > Of the three colors, I think blue sends the "webby" message Sarven was > after No. That's not what I meant. The proposed logo reflects annotation on paper-centric media. What I'm saying is that, "Annotator" or "Web Annotation" is about the Web media. There is a mismatch. Underlining text on paper with a highlighter is analogous to using a floppy disk to indicate a "save" operation. There are countless of this kind of design thinking that looks backward instead of forward. I would suggest to revisit the logo with Web-centric goggles on but I'm probably in the minority in saying that :) The logo doesn't need to overdo eg: "Apache" can be the selected text. "Annotator" can be like the annotation body targeting Apache. ^ I don't mean to suggest that's a good idea - and the details are up to whoever is designing - but only to bring the feel of the logo closer to what we actually see on screen and interact with. I'll leave you with: "The past went that-a-way. When faced with a totally new situation we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear-view mirror. We march backward into the future. Suburbia lives imaginatively in Bonanza-land." The Medium is the Massage: An Inventory of Effects, p74-75, 1967, Marshall McLuhan -Sarven http://csarven.ca/#i