I think the phrase Sarven is looking for is skeuomorph 
(https://en.wikipedia.org/wiki/Skeuomorph).  

Tzviya Siegman
Information Standards Lead
Wiley
201-748-6884
tsieg...@wiley.com 

-----Original Message-----
From: Sarven Capadisli <i...@csarven.ca> 
Sent: Thursday, June 20, 2019 10:59 AM
To: dev@annotator.incubator.apache.org
Subject: Re: Annotator logo??

On 19/06/2019 15.12, Benjamin Young wrote:
> Of the three colors, I think blue sends the "webby" message Sarven was 
> after

No. That's not what I meant.

The proposed logo reflects annotation on paper-centric media.

What I'm saying is that, "Annotator" or "Web Annotation" is about the Web media.

There is a mismatch.

Underlining text on paper with a highlighter is analogous to using a floppy 
disk to indicate a "save" operation. There are countless of this kind of design 
thinking that looks backward instead of forward.

I would suggest to revisit the logo with Web-centric goggles on but I'm 
probably in the minority in saying that :)

The logo doesn't need to overdo eg:

"Apache" can be the selected text. "Annotator" can be like the annotation body 
targeting Apache.

^ I don't mean to suggest that's a good idea - and the details are up to 
whoever is designing - but only to bring the feel of the logo closer to what we 
actually see on screen and interact with.


I'll leave you with:

"The past went that-a-way. When faced with a totally new situation we tend 
always to attach ourselves to the objects, to the flavor of the most recent 
past. We look at the present through a rear-view mirror. We march backward into 
the future. Suburbia lives imaginatively in Bonanza-land."

The Medium is the Massage: An Inventory of Effects, p74-75, 1967, Marshall 
McLuhan


-Sarven
http://csarven.ca/#i

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