I think Niclas idea has a lot of merit and I think we do have sponsors who would sponsor booths for example.

If you can get me a target number, I can approach sponsors.

Regards,
KAM

On 11/13/2017 10:13 PM, Niclas Hedhman wrote:
An outside view on this;

Start with a cost profile that matches what the Foundation is willing to spend out-of-pocket for a free-of-charge conference. With that starting point, fundraising side will try to raise that money, and the producer side need to keep within that budget.

Producer side should leverage free premises (Universities, Incubators, Corporate or Government facilities, ++) and keep spending to a minimum, such as keep the conference in the same place for several years in a row, near where we have plenty of volunteers so we don't have expenses on producers' air tickets and lodging. No food given to attendees, but need ability to purchase nearby enough.

Fund raising; booths and advertisements are the traditional funding options, but how about brain storming less common ideas;    * "paid-for presenter track(s)" for companies to promote whatever they want, which should sell for at least $1000/hr.    * "Recruitment Hall" where companies can freely try to recruit people without feeling ashamed. Big companies pay a fortune to recruitment agencies (20-30% of first annual salary)    * "Bug Bounty Board" an auction site for fixing bugs collaboratively in Hackathon.    * Project training. Are there any projects that would volunteer enough time for quality training?

I am sure our collective minds can come up with more and better ideas. What I would like to stop "attendance fee" and have a "appreciation gift" (from attendee to ASF) for those that feel charitable.

Ideal locations should also have a vibrant software industry. My friend at Foo Cafe[1] in Malmo (300+ events per year, i.e. every evening) recommends that there needs to be at least 100 software companies in the region, and that the marketing needs to reach 1000 people. Many major cities in Europe and USA will fall into this, and many of our volunteers are likely to live in such regions.

Finally, my personal reflection on conferences in general; The more F2F time with other people, the more valuable the conference. Just running around listening to presentations is not that meaningful. If the producer can assist in getting people with similar interests into the proximity of each other, then that would be great, "DevOps cluster", "Big Data pond", "Embedded box", "UI/UX panel", "Protocol buffer" and other funny 'zones' perhaps around water coolers with a white board.



[1] http://foocafe.se/global/events


Cheers & HTH

On Tue, Nov 14, 2017 at 12:49 AM, Rich Bowen <rbo...@rcbowen.com <mailto:rbo...@rcbowen.com>> wrote:

    Then perhaps I need to rephrase my question. The question is
    specifically how much the board would be willing to lose on this
    on an annual basis.


    On Mon, Nov 13, 2017, 10:39 Chris Mattmann <mattm...@apache.org
    <mailto:mattm...@apache.org>> wrote:

        I wasn’t suggesting it was one of your goals, just an
        indicator that we may not
        see the $$$ you said would (hopefully) be returned,
        considering that in order to
        do that we at least need to break even, but LF’s experience
        per your reports was
        that they lost money on the event.

        Cheers,

        Chris

        *From: *Rich Bowen <rbo...@rcbowen.com
        <mailto:rbo...@rcbowen.com>>
        *Reply-To: *"bo...@apache.org <mailto:bo...@apache.org>"
        <bo...@apache.org <mailto:bo...@apache.org>>
        *Date: *Monday, November 13, 2017 at 8:36 AM
        *To: *"operati...@apache.org <mailto:operati...@apache.org>"
        <operati...@apache.org <mailto:operati...@apache.org>>
        *Cc: *president President <presid...@apache.org
        <mailto:presid...@apache.org>>, "e...@apache.org
        <mailto:e...@apache.org>" <e...@apache.org
        <mailto:e...@apache.org>>, ASF Board <bo...@apache.org
        <mailto:bo...@apache.org>>
        *Subject: *Re: ApacheCon 2018

        I'm not investing in profit. I'm investing in people and in
        the future of the foundation. Making money is not one of my
        goals.

        On Mon, Nov 13, 2017, 10:21 Chris Mattmann
        <mattm...@apache.org <mailto:mattm...@apache.org>> wrote:

            Hi Rich,

            For me at least looking at the reason that LF did not want
            to continue on as a sponsor
            which was at least partially due IIRC to the inability to
            break even, and because they
            continued to lose money on the event does not suggest to
            me a strong basis for such
            an investment at least in my opinion.

            I understand where you are coming from and what you are
            trying to do though.

            Cheers,

            Chris

            *From: *Rich Bowen <rbo...@rcbowen.com
            <mailto:rbo...@rcbowen.com>>
            *Reply-To: *<operati...@apache.org
            <mailto:operati...@apache.org>>
            *Date: *Monday, November 13, 2017 at 7:16 AM
            *To: *president President <presid...@apache.org
            <mailto:presid...@apache.org>>, "e...@apache.org
            <mailto:e...@apache.org>" <e...@apache.org
            <mailto:e...@apache.org>>, "operati...@apache.org
            <mailto:operati...@apache.org>" <operati...@apache.org
            <mailto:operati...@apache.org>>, ASF Board
            <bo...@apache.org <mailto:bo...@apache.org>>
            *Subject: *ApacheCon 2018

            I have been speaking with Ruth Suehle about ApacheCon. She
            has been running Flock - https://flocktofedora.org/ - for
            some years, and has some ideas of how to run low-cost
            community events, and find venues for them. Flock is a
            free event - I'm not promising or even suggesting that
            ApacheCon should be free, but I'm hoping for much lower
            cost. (Ruth is also a colleague at Red Hat, and I have
            worked with her on many events. She's good at this stuff.)

            One of the things we'll need, though, for this model, is
            an up-front investment in the event, which would then -
            hopefully, be returned, all or most, by a successful
            event. I'm not looking to make a profit, necessarily, but
            to break even.

            What I need to determine is whether the board would be
            willing to front $50-100k for an event, and potentially
            lose some of that investment. And, if so, what that number
            would be. That information would enable me to continue
            this avenue of discussion - or determine that it's a
            non-starter. This is, obviously, a change from my
            anticipated event budget for 2018. I don't view it as an
            expense, so much as an investment that we hope to recover.
            But of course the potential exists that we'd not recover it.

            Please note that this is, of course, ASF confidential. I'd
            like to have something to announce before we make any kind
            of public statement, and lots of people contacting me for
            details and speculation just complicates things. I'm
            working on an intermediate message with Sally, but would
            like to have a plan (or at least a "plan for a plan") by
            the end of the year.

            Rich, VP Conferences




--
Niclas Hedhman, Software Developer
http://polygene.apache.org - New Energy for Java


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