Hei, > > Should we have a campaign of a Dell offering OpenOffice.org > > pre-installed with a banner saying 'Make it Possible'. > > > > Anyone up for this idea. > > Yes! great idea.
I think the most efficient approach would be to just start a rumor that they would. ;-) What is the specific plan for this idea? Do we just create a banner? Where is it gonna be shown? Another suggestion: To me this seems like a good opportunity to get some text written that can then also be used in why.openoffice.org. What i'm thinking of is a well written, nicely reading marketing bla text that pinpoints the key benefits of OOo specifically for the OEM market. Not just a couple of key phrases as found on the wiki (last time i looked), but the next step following them: transforming them into an elaborating narrative, that can be used in several occasions afterwards. If the text would be the length to fit a standard threefold mini-flyer, that would be great. The key benefits for that particular market seem to be: * deliver a high-quality PC bundle at the lowest possible cost * fully-featured software compatible with buyers legacy data * no requirement to state 'we recommend OpenOffice.org' on all your advertising literature * freedom to re-brand the suite from the OEMs (Dells!) view: So why is it high-quality? Why would i gain the lowest possible cost? Do i really? What are my (as OEM) objections and can you meet them? What does fully-featured mean? What is OOo compatible with and how does that help me? How is it a benefit for me that i don't need to put phrases in my advertising literature and am free to re-brand the suite? The text should try to cover all of these upcoming questions, how stupid they may seem. This is the reason why on the current why-dev draft the target market pages are so dull: because i was lacking such kind of good elaborations that draw the bridge between the general OOo features/benefits and the specific requirements of the target markets. Unfortunately, i've got a couple of other things at hand and really don't have neither the resources nor the competence to do it right now. So i can only get the suggestion out there. André.
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