Hi Donald,
I like your tagline sentence for the most part. Thanks so much for sending
it. Maybe it can get us to where we want to be...

I have these thoughts to add...

a) I think we want to honor that flow-based programming is the basis of the
software. So, that's important, and I think that's why it went into the
tagline. But I'm not sure whether it has to be specifically there. Someone
else can weigh in on that.

b) My only problem with your tagline is the last part: "transform and move
files". One thing is - we don't want to limit NiFi to being only
file-based. Secondly, moving and transforming data is not all that NiFi
does. In truth, NiFi is not just a dataflow system. It's a dataflow
management system. And that encompasses everything about the dataflow, from
how the data moves and/or gets transformed and routed, to how you monitor
that, how you track down the data, how you configure and design the
dataflow to be better, etc.  The moving and transforming parts are just
some of the extension points. It's the framework that allows you to manage
*whatever* you do with the data.

So, now that I've rambled on, it's clear that I can't come up with
something concise. I think I may be too close to everything :-)
But I think you are on the right track! I would be happy to know what
others think. It would be great if people could land on the page and
quickly understand what NiFi is. So far, your sentence would get people
closer to that than anything I have proposed.
Cheers,
Jenn

On Thu, Jan 29, 2015 at 8:36 AM, Donald Miner <[email protected]>
wrote:

> On the subject of taglines, a minor nitpick (sorry). I'm just a fan of
> concise and meaningful taglines.
>
> "is a dataflow system based on the concepts of flow-based programming. It
> is currently a part of the Apache Incubator." is rather wordy.
>
> "flow" and "based" are in this sentence twice, which makes it kind of
> awkward. Does flow-based programming really matter enough to be part of the
> tagline? Maybe it should just be a bullet point below. Same with incubator
> status... I think that's readily available information that doesn't
> necessarily need to be in the tagline (and would eventually change).
>
> Here's my stab:
>
> "The Apache NiFi dataflow system is an easy to use, highly configurable,
> extendable, and reliable way to transform and move files."
>
> I think the list of properties in the middle of my sentence could be
> replaced by someone who has a better idea of what the true sticking points
> for NiFi will be.
>
> -d
>
> On Thu, Jan 29, 2015 at 8:13 AM, Joe Witt <[email protected]> wrote:
>
> > Jenn
> >
> > Apologies for the delayed feedback.
> >
> > I agree it could be more concise but feel like the proposed is too
> concise
> > to as have lost some important meaning.  Many projects claim they're
> > lightweight, scalable, and easy to use and almost always that just isn't
> > true.  We're arguably not 'lightweight' anymore.  We could have said that
> > when it was a 6 MB download perhaps but now that we're weighing in at
> > 100MB's we probably shouldn't claim that on its own.  We're certainly
> > 'lightweight' in many important aspects and arguably in all the ways that
> > truly matter but we should be at least somewhat specific.  I agree we're
> > scalable but again without context that feels misleading.  I agree we
> have
> > an extremely nice UI that is indeed highly configurable and intuitive but
> > the same thoughts apply which is we should provide some context as to
> what
> > we mean.
> >
> > This is the nice part of this as an open source thing.  We can just be
> > straight up and precise about the features and what they're good for and
> > what they do.  We can even be self deprecating and point out what we're
> not
> > good at.  If it were a commercial construct or we were marketing then we
> > might need to be less specific so as not to exclude some potential
> business
> > area.  But in this case, we're a tiny little open source project that
> very
> > few people know about.  We're only going to grow by being straightforward
> > about what it is and attracting those who buy in to that vision and
> > direction.
> >
> > Just thoughts here - i am not asking you to avoid changing it should you
> > feel really strongly that you want to change it.
> >
> > Thanks
> > Joe
> >
> > On Tue, Jan 27, 2015 at 6:04 AM, Jennifer Barnabee <
> > [email protected]> wrote:
> >
> > > Hi Matt et al -
> > > The new website design is looking great...  I feel like the text needs
> to
> > > be simpler and more to the point.
> > >
> > > For the tagline under the first Apache nifi heading, I suggest making
> it
> > a
> > > bullet rather than including the verb "is". I'd also like to make the
> > > features into simpler bullets. See my suggested text below. I hope it
> > still
> > > captures the essence of what we want to convey, but others may have
> good
> > > suggestions as well...  For example, in the last bullet, I don't know
> if
> > > "client" would be better than "user" or if "authentication" would be
> > better
> > > than "authorization". You guys probably have a better handle on that
> type
> > > of stuff.
> > >
> > > *Apache nifi *
> > >
> > > - A dataflow system based on the concepts of flow-based programming. It
> > is
> > > currently a part of the Apache Incubator.
> > >
> > >
> > > Apache NiFi supports powerful and scalable directed graphs of data
> > routing,
> > > transformation, and system mediation logic. High-level features
> include:
> > >
> > >    - Lightweight
> > >    - Scalable
> > >    - Highly Configurable
> > >    - Intuitive User Interface
> > >    - Component-based Extension Model
> > >    - Fine Grained Data Provenance
> > >    - Enterprise & Inter-system Security
> > >    - Content Encryption/Decryption
> > >    - Pluggable SSL & PKI User Authorization
> > >
> > >
> > >
> > > *I kinda don't like that you have to scroll down to see all the
> features.
> > > But I realize it wouldn't bother me if I was looking at it on my phone,
> > so
> > > I don't know why I'm complaining about that... *
> > > Cheers,
> > > Jenn
> > >
> > > On Sun, Jan 25, 2015 at 11:43 PM, Matt Gilman <[email protected]
> >
> > > wrote:
> > >
> > > > I went ahead and started implementing the website based on the most
> > > recent
> > > > feedback and mock ups. I've done just the main page and put it here:
> > > >
> > > > http://nifi.incubator.apache.org/v2/
> > > >
> > > > Please let me know if there's a more appropriate place to host that.
> > > > Anyways, I am going to continue working to port over the remaining
> > pages
> > > > and figure out a good way to integrate the documentation that is
> > > generated
> > > > from building NiFi. Part of that is likely going to depend on what
> > > > repository the site is kept in. What I've done uses a number of tools
> > > > (grunt, assemble, bower, etc) to actually build the site. I believe
> the
> > > > Apache CMS tool will be CMing the resulting site. Where do others CM
> > the
> > > > actual development artifacts of their sites? I did find another
> Apache
> > > > project with a similar set up:
> > > >
> > > > https://github.com/jclouds/jclouds-site
> > > >
> > > > and they appear to have a separate repository for there site. Should
> I
> > be
> > > > requesting another repository for this? Or should I just add it to
> the
> > > > existing incubator-nifi and have a top level folder for the site?
> > > >
> > > > Also, I also noticed that jclouds has a deployment script which
> appears
> > > to
> > > > automate that process as well. Is this how most projects handle site
> > > > updates?
> > > >
> > > > Thanks.
> > > >
> > > > Matt
> > > >
> > > > On Thu, Jan 22, 2015 at 8:24 PM, Aldrin Piri <[email protected]>
> > > wrote:
> > > >
> > > > > Seems like a fair list of points to resolve.  Let me know how you
> > want
> > > > > to tackle it and if you'd like me to investigate any of them.
> > > > >
> > > > > AsciiDoc provides an HTML5 backend [1] that should provide a hook
> to
> > > > > help it be consistent in some form with the rest of the site.
> > > > >
> > > > > [1]
> http://www.methods.co.nz/asciidoc/asciidoc.css-embedded.html#X35
> > > > >
> > > > > On Thu, Jan 22, 2015 at 8:10 AM, Matt Gilman <
> > [email protected]>
> > > > > wrote:
> > > > > > Agreed. Lets see give it a try and see how it looks. I thought
> > about
> > > > > > possibly just putting the drop in the toolbar but held off
> > initially
> > > > but
> > > > > > your comment about being consistently visible across all pages is
> > on
> > > > > point.
> > > > > > This brings up another issue that the current documentation loads
> > in
> > > a
> > > > > page
> > > > > > without the toolbar so that'll have to be addressed. Haven't
> messed
> > > > with
> > > > > > bootstrap so I'll have to see what's possible.
> > > > > >
> > > > > > Outstanding issues...
> > > > > >
> > > > > > - Better integrate documentation pages into website
> > > > > > - Get updated images (and properly scale them)
> > > > > > - Update website markup for production use (what I did was quick
> > and
> > > > just
> > > > > > for the mockup so we continue this discussion)
> > > > > >
> > > > > > Anything else I'm forgetting?
> > > > > >
> > > > > > On Thu, Jan 22, 2015 at 12:26 AM, Aldrin Piri <
> > [email protected]>
> > > > > wrote:
> > > > > >
> > > > > >> Matt,
> > > > > >>
> > > > > >> Looks good here.  I think clean and simple is the right
> direction
> > > and
> > > > > this
> > > > > >> is just another step in that evolution. I think it is a matter
> of
> > > > > >> nit-picking at this point so the following comments come with
> that
> > > > > scope of
> > > > > >> importance.
> > > > > >>
> > > > > >> I would like to see the logo make it somewhere on the page
> > > > consistently
> > > > > for
> > > > > >> the sake of keeping it across all pages in the site.  I realize
> > the
> > > > > logo in
> > > > > >> the navbar is rather redundant for the home page, but on all the
> > > other
> > > > > >> pages such as documentation and general project information,
> there
> > > > will
> > > > > be
> > > > > >> no presence in the current state.  One way to compromise might
> be
> > to
> > > > > make
> > > > > >> use of the commonplace technique where the logo on the main
> > content
> > > > area
> > > > > >> gets placed into the navbar when scrolling would obscure the
> logo;
> > > all
> > > > > >> other pages would then just have it in the header.
> > > > > >>
> > > > > >> Maybe a slightly heavier weight on the navbar for the menu
> items.
> > > > > >>
> > > > > >> On Wed, Jan 21, 2015 at 22:51 Matt Gilman <
> > [email protected]>
> > > > > wrote:
> > > > > >>
> > > > > >> > Aldrin,
> > > > > >> >
> > > > > >> > I like what you did here and it sounds like most people do
> too.
> > I
> > > > > wanted
> > > > > >> to
> > > > > >> > provide some feedback and minor suggestions but thought it
> would
> > > > just
> > > > > be
> > > > > >> > easier to mock it up myself rather than trying to ask you to
> > move
> > > > this
> > > > > >> here
> > > > > >> > and that there. Anyways, take a peek and lets continue
> > iterating.
> > > I
> > > > > think
> > > > > >> > we're on the right track.
> > > > > >> >
> > > > > >> > https://raw.githubusercontent.com/mcgilman/apache-nifi-site/
> > > > > >> > screenshots/index.html.lite.v1.2.png
> > > > > >> >
> > > > > >> > Matt
> > > > > >> >
> > > > > >> > On Wed, Jan 21, 2015 at 10:05 PM, Joe Witt <
> [email protected]>
> > > > > wrote:
> > > > > >> >
> > > > > >> > > Dan,
> > > > > >> > >
> > > > > >> > > No real thought behind it.  But I personally agree with your
> > > > > statement:
> > > > > >> > >
> > > > > >> > > the logos look good as "nifi" and the text looks good as
> > "NiFi"
> > > > > >> > >
> > > > > >> > > Thanks
> > > > > >> > > Joe
> > > > > >> > >
> > > > > >> > > On Wed, Jan 21, 2015 at 10:03 PM, Daniel Bress <
> > > > > >> [email protected]>
> > > > > >> > > wrote:
> > > > > >> > >
> > > > > >> > > > Aldrin,
> > > > > >> > > >    I think this looks good.
> > > > > >> > > >
> > > > > >> > > > All,
> > > > > >> > > >    Maybe this is a little off topic, but I noticed that
> the
> > > > logos
> > > > > >> > > > consistently use "nifi" whereas in text its consistently
> > > written
> > > > > as
> > > > > >> > > > "NiFi".  Any reason for the difference?
> > > > > >> > > >
> > > > > >> > > >    I kind of thing the logos look good as "nifi" and the
> > text
> > > > > looks
> > > > > >> > good
> > > > > >> > > > as "NiFi" so I might be questioning something that I am OK
> > > with.
> > > > > >> But I
> > > > > >> > > > noticed they are different and was wondering if this was a
> > > > > conscious
> > > > > >> > > > decision or not.  Thoughts?
> > > > > >> > > >
> > > > > >> > > > Dan Bress
> > > > > >> > > > Software Engineer
> > > > > >> > > > ONYX Consulting Services
> > > > > >> > > >
> > > > > >> > > > ________________________________________
> > > > > >> > > > From: Joe Witt <[email protected]>
> > > > > >> > > > Sent: Tuesday, January 20, 2015 6:40 PM
> > > > > >> > > > To: [email protected]
> > > > > >> > > > Subject: Re: Website Theme
> > > > > >> > > >
> > > > > >> > > > Solid design and agree with all your comments aldrin.
>  Very
> > > > nice
> > > > > >> > > > On Jan 20, 2015 6:27 PM, "Aldrin Piri" <
> > [email protected]>
> > > > > wrote:
> > > > > >> > > >
> > > > > >> > > > > Mark,
> > > > > >> > > > >
> > > > > >> > > > > Thanks for the comments.
> > > > > >> > > > >
> > > > > >> > > > > I actuality tried it without the logo on the main page
> and
> > > it
> > > > > felt
> > > > > >> a
> > > > > >> > > > > bit empty.  I don't know that we necessarily need the
> logo
> > > > > there,
> > > > > >> but
> > > > > >> > > > > something is needed.  Additionally, I viewed it as being
> > > just
> > > > a
> > > > > >> > "front
> > > > > >> > > > > page" inclusion, as other pages would just have the top
> > > > navbar.
> > > > > >> > > > >
> > > > > >> > > > > You caught me.  I was lazy and I recycled the screenshot
> > > from
> > > > > the
> > > > > >> > > > > first iteration.  It would definitely need updating, but
> > is
> > > > > largely
> > > > > >> > > > > just a placeholder for the concept.  I would definitely
> > like
> > > > > >> > something
> > > > > >> > > > > a bit more engaging.  (faux edit) I rearranged things a
> > bit,
> > > > > >> removing
> > > > > >> > > > > the second instance of the logo and placing more
> emphasis
> > on
> > > > the
> > > > > >> one
> > > > > >> > > > > in the corner of the application.  Not sure if I like it
> > > > better,
> > > > > >> but
> > > > > >> > > > > I've provided the results [1] with all three of the
> > > > submissions
> > > > > >> shown
> > > > > >> > > > > in chronological order [2].
> > > > > >> > > > >
> > > > > >> > > > > The news section is a toss-up for me at this juncture.
> I
> > > > could
> > > > > see
> > > > > >> > > > > the need one for eventually, but I'm not sure if the
> > project
> > > > is
> > > > > >> quite
> > > > > >> > > > > there yet.  It seemed a common thread among incubating
> > sites
> > > > > that
> > > > > >> > such
> > > > > >> > > > > a section was omitted whereas those top-level projects
> > > > typically
> > > > > >> > > > > included one.  Given that the project is on the verge on
> > the
> > > > > first
> > > > > >> of
> > > > > >> > > > > the regular releases, perhaps this is increasingly
> > pertinent
> > > > in
> > > > > the
> > > > > >> > > > > near future.  At minimum, one of the screen grabs from
> > your
> > > > blog
> > > > > >> > posts
> > > > > >> > > > > would be a good candidate.
> > > > > >> > > > >
> > > > > >> > > > > [1]
> > > > > >> > > > >
> > > > > >> > > >
> > > > > >> > >
> https://raw.githubusercontent.com/apiri/apache-nifi-site/scr
> > > > > >> > eenshots/index.html.lite.v1.1.png
> > > > > >> > > > > [2]
> > > > > >> > >
> > > > >
> https://github.com/apiri/apache-nifi-site/blob/screenshots/README.md
> > > > > >> > > > >
> > > > > >> > > > >
> > > > > >> > > > > On Tue, Jan 20, 2015 at 10:19 AM, Mark Payne <
> > > > > [email protected]
> > > > > >> >
> > > > > >> > > > wrote:
> > > > > >> > > > > > Aldrin,
> > > > > >> > > > > > I'm liking it! Definitely looks nice. Though I would
> > > > provide a
> > > > > >> bit
> > > > > >> > of
> > > > > >> > > > > feedback:
> > > > > >> > > > > > I'm not sure that I would include the NiFi logo on the
> > > > > right-hand
> > > > > >> > > side,
> > > > > >> > > > > since it's already in the top-left.
> > > > > >> > > > > > From a NiFi 'brand' perspective, I would update the
> > > > > screenshot a
> > > > > >> > bit.
> > > > > >> > > > > This screenshot is using the old logo in the top-left
> > > corner,
> > > > > and
> > > > > >> the
> > > > > >> > > > graph
> > > > > >> > > > > shows all of the data disappearing before the
> > > RouteOnAttribute
> > > > > >> > > Processor.
> > > > > >> > > > > I'd recommend we construct a dataflow that's more
> > appealing
> > > to
> > > > > the
> > > > > >> > > target
> > > > > >> > > > > audience, perhaps integrating with other Apache projects
> > > > (HDFS,
> > > > > >> Kafka
> > > > > >> > > are
> > > > > >> > > > > possible, for instance) or using (S)FTP processor.
> > > > > >> > > > > > Does it make sense to have maybe like a 'Latest News'
> > > > section
> > > > > or
> > > > > >> > > > > something where we could post things like "Version 0.0.1
> > > just
> > > > > >> > > released!"
> > > > > >> > > > > etc.?
> > > > > >> > > > > > I'm really liking the concept - nice job!
> > > > > >> > > > > > Thanks-Mark
> > > > > >> > > > > >
> > > > > >> > > > > >> Date: Tue, 20 Jan 2015 07:00:52 -0800
> > > > > >> > > > > >> Subject: Re: Website Theme
> > > > > >> > > > > >> From: [email protected]
> > > > > >> > > > > >> To: [email protected]
> > > > > >> > > > > >>
> > > > > >> > > > > >> I like it.
> > > > > >> > > > > >>
> > > > > >> > > > > >> On Mon, Jan 19, 2015 at 8:50 PM, Aldrin Piri <
> > > > > >> > [email protected]>
> > > > > >> > > > > wrote:
> > > > > >> > > > > >>
> > > > > >> > > > > >> > I found some time today to provide another look for
> > the
> > > > > site.
> > > > > >> > > There
> > > > > >> > > > > >> > were very minor changes to the core HTML as is
> > > currently
> > > > > >> served
> > > > > >> > at
> > > > > >> > > > > >> > nidi homepage and it is largely just a stylesheet.
> > > This
> > > > > one
> > > > > >> is
> > > > > >> > > > highly
> > > > > >> > > > > >> > minimal and clean, still driven by Bootstrap and
> > > directly
> > > > > >> makes
> > > > > >> > > use
> > > > > >> > > > of
> > > > > >> > > > > >> > the colors from the UI itself.
> > > > > >> > > > > >> >
> > > > > >> > > > > >> > A screenshot can be seen at
> > > > > >> > > > > >> >
> > > > > >> > > > > >> >
> > > > > >> > > > >
> > > > > >> > > >
> > > > > >> > >
> https://raw.githubusercontent.com/apiri/apache-nifi-site/scr
> > > > > >> > eenshots/index.html.lite.png
> > > > > >> > > > > >> > with the associated code under the "lite" branch at
> > > > > >> > > > > >> >
> https://github.com/apiri/apache-nifi-site/tree/lite
> > > > > >> > > > > >> >
> > > > > >> > > > > >> > Any thoughts are appreciated.
> > > > > >> > > > > >> >
> > > > > >> > > > > >> > On Tue, Jan 6, 2015 at 9:54 PM, Aldrin Piri <
> > > > > >> > [email protected]
> > > > > >> > > >
> > > > > >> > > > > wrote:
> > > > > >> > > > > >> > > Sorry if this somehow gets sent twice.   My first
> > > > > submission
> > > > > >> > > > seemed
> > > > > >> > > > > to
> > > > > >> > > > > >> > > bounce as it exceeded the spam threshold when I
> > sent
> > > > it a
> > > > > >> > couple
> > > > > >> > > > of
> > > > > >> > > > > >> > > hours ago and it has yet to appear, so I'm
> sending
> > > > again.
> > > > > >> > > > > >> > >
> > > > > >> > > > > >> > > First and foremost, good feedback.  I think UI/UX
> > > stuff
> > > > > is
> > > > > >> > > tricky
> > > > > >> > > > > and
> > > > > >> > > > > >> > > I am happy to find my livelihood in the plumbing
> > and
> > > > > behind
> > > > > >> > the
> > > > > >> > > > > scenes
> > > > > >> > > > > >> > > work.
> > > > > >> > > > > >> > >
> > > > > >> > > > > >> > > Here's my attempt to try and tackle all the
> > comments
> > > in
> > > > > one
> > > > > >> > fell
> > > > > >> > > > > swoop:
> > > > > >> > > > > >> > >
> > > > > >> > > > > >> > > I agree that Bootstrap is everywhere, but I don't
> > > > > >> necessarily
> > > > > >> > > > think
> > > > > >> > > > > >> > > that is a bad thing.  One could argue that
> > interfaces
> > > > of
> > > > > all
> > > > > >> > > forms
> > > > > >> > > > > are
> > > > > >> > > > > >> > > converging and users have the instant familiarity
> > of
> > > a
> > > > > known
> > > > > >> > > > > quantity.
> > > > > >> > > > > >> > > I know that I am totally unaware of what it takes
> > to
> > > > > make a
> > > > > >> > site
> > > > > >> > > > > both
> > > > > >> > > > > >> > > functional and maintain its feel across
> devices.  I
> > > > think
> > > > > >> that
> > > > > >> > > > last
> > > > > >> > > > > >> > > part is important.  Personally, as a user on the
> > > other
> > > > > side
> > > > > >> of
> > > > > >> > > the
> > > > > >> > > > > >> > > screen, I don't really understand why sites do
> not
> > > work
> > > > > or
> > > > > >> > jive
> > > > > >> > > > with
> > > > > >> > > > > >> > > my mobile device du jour these days; it should
> just
> > > > work.
> > > > > >> > With
> > > > > >> > > > what
> > > > > >> > > > > >> > > little I've learned about UX and "Not Making
> > [Anyone]
> > > > > >> > > Think,"[1] I
> > > > > >> > > > > >> > > want an effortless experience; no pinch zooming,
> > tap
> > > > > >> panning,
> > > > > >> > > etc.
> > > > > >> > > > > If
> > > > > >> > > > > >> > > there is a way to take bits and pieces of
> bootstrap
> > > to
> > > > > this
> > > > > >> > end
> > > > > >> > > to
> > > > > >> > > > > >> > > support that aspect without the cookie cutter
> air,
> > I
> > > > > would
> > > > > >> be
> > > > > >> > > > quite
> > > > > >> > > > > >> > > thankful for some guidance on that front and do
> my
> > > best
> > > > > to
> > > > > >> > > provide
> > > > > >> > > > > it.
> > > > > >> > > > > >> > > Out of the box though, the sample looked pretty
> > > decent
> > > > > >> across
> > > > > >> > > all
> > > > > >> > > > > the
> > > > > >> > > > > >> > > devices to which I had access, and used
> constructs
> > > > > everyone
> > > > > >> > who
> > > > > >> > > > > views
> > > > > >> > > > > >> > > content through a tiny screen is accustomed.
> > > > > >> > > > > >> > >
> > > > > >> > > > > >> > > I do agree on the front of the possibility of
> brand
> > > > > >> dilution,
> > > > > >> > > and
> > > > > >> > > > I
> > > > > >> > > > > >> > > think it is an excellent point for consideration.
> > As
> > > > > >> > mentioned
> > > > > >> > > in
> > > > > >> > > > > my
> > > > > >> > > > > >> > > original mailing, consideration was given to
> > > > integrating
> > > > > the
> > > > > >> > > > > >> > > application's aesthetics into the core site.  Not
> > > sure
> > > > if
> > > > > >> this
> > > > > >> > > > will
> > > > > >> > > > > >> > > pan out in an appreciable way as I can see it in
> my
> > > > mind,
> > > > > >> but
> > > > > >> > I
> > > > > >> > > do
> > > > > >> > > > > >> > > feel it is an avenue worth exploring.  It may
> also
> > > > > >> completely
> > > > > >> > > miss
> > > > > >> > > > > the
> > > > > >> > > > > >> > > mark, but with my new found web dev prowess, it
> > > should
> > > > > be a
> > > > > >> > much
> > > > > >> > > > > >> > > quicker iteration than the first draft.  You'll
> > see a
> > > > > slight
> > > > > >> > > > homage
> > > > > >> > > > > to
> > > > > >> > > > > >> > > this via the graph wallpaper that is featured in
> > the
> > > > > >> > application
> > > > > >> > > > > >> > > itself.  This was muted a bit by a CSS overlay
> to a
> > > > level
> > > > > >> that
> > > > > >> > > > > seemed
> > > > > >> > > > > >> > > okay, but I definitely hedged as to whether or
> not
> > to
> > > > > >> include
> > > > > >> > > it.
> > > > > >> > > > > >> > >
> > > > > >> > > > > >> > > Ultimately, I wanted to get something out to
> start
> > > the
> > > > > ball
> > > > > >> > > > rolling,
> > > > > >> > > > > >> > > establishing a base for successive iterations.  I
> > > know
> > > > > that
> > > > > >> > with
> > > > > >> > > > all
> > > > > >> > > > > >> > > the hard work everyone is putting in, the project
> > is
> > > > > closely
> > > > > >> > > > > reaching
> > > > > >> > > > > >> > > its first milestone for release, and thought it
> > > > > important to
> > > > > >> > > chip
> > > > > >> > > > in
> > > > > >> > > > > >> > > where possible to give a face to the project.
> > > > > >> > > > > >> > >
> > > > > >> > > > > >> > > Additionally, I think this particular project
> needs
> > > > > pictures
> > > > > >> > to
> > > > > >> > > > > >> > > demonstrate what it's capabilities.  One of the
> > > facets
> > > > > that
> > > > > >> > > makes
> > > > > >> > > > > me a
> > > > > >> > > > > >> > > believer about NiFi as a whole is that the end
> user
> > > is
> > > > > not
> > > > > >> > just
> > > > > >> > > > > >> > > developers.  Citing the previous example of
> > Accumulo,
> > > > its
> > > > > >> > > intended
> > > > > >> > > > > >> > > audience is very technical in nature and,
> > > accordingly,
> > > > a
> > > > > lot
> > > > > >> > can
> > > > > >> > > > be
> > > > > >> > > > > >> > > expressed via the simple phrase of "key-value
> > store."
> > > > I
> > > > > >> would
> > > > > >> > > > > contend
> > > > > >> > > > > >> > > that NiFi's reach is far broader and can't be
> done
> > > > > justice
> > > > > >> > with
> > > > > >> > > a
> > > > > >> > > > > >> > > simple phrase.  For the casual potential user who
> > has
> > > > > strung
> > > > > >> > > > > together
> > > > > >> > > > > >> > > n-many processes of taking a file, manually
> > > > transforming
> > > > > it,
> > > > > >> > and
> > > > > >> > > > > >> > > moving it elsewhere, they need to see at quick
> > glance
> > > > > that
> > > > > >> > there
> > > > > >> > > > is
> > > > > >> > > > > >> > > something that can automate this tedium and make
> > them
> > > > > more
> > > > > >> > > > > effective.
> > > > > >> > > > > >> > > Succinctly, the value proposition needs to be
> there
> > > not
> > > > > only
> > > > > >> > for
> > > > > >> > > > the
> > > > > >> > > > > >> > > technical folks who will use this as a framework,
> > but
> > > > > >> > > additionally
> > > > > >> > > > > for
> > > > > >> > > > > >> > > end users.
> > > > > >> > > > > >> > >
> > > > > >> > > > > >> > > The background for the header isn't awesome, but
> I
> > > > knew I
> > > > > >> > wasn't
> > > > > >> > > > > >> > > violating any licenses if I generated it
> myself.  I
> > > > > viewed
> > > > > >> it
> > > > > >> > > more
> > > > > >> > > > > as
> > > > > >> > > > > >> > > a placeholder than anything else.  Definitely
> not a
> > > > front
> > > > > >> end
> > > > > >> > > web
> > > > > >> > > > > >> > > developer, even more definitively not a graphic
> > > artist.
> > > > > The
> > > > > >> > > > colors
> > > > > >> > > > > >> > > came from starting with the logo dark blue and
> > > running
> > > > a
> > > > > >> whole
> > > > > >> > > > bunch
> > > > > >> > > > > >> > > of filters and plugins via GIMP to get something.
> > > > > >> > Additionally,
> > > > > >> > > > > there
> > > > > >> > > > > >> > > is a CSS gradient applied over top of it as well
> > when
> > > > it
> > > > > >> > seemed
> > > > > >> > > a
> > > > > >> > > > > bit
> > > > > >> > > > > >> > > too loud.  It could definitely deal with being
> > muted
> > > a
> > > > > bit
> > > > > >> > more.
> > > > > >> > > > > >> > >
> > > > > >> > > > > >> > > [1] http://www.sensible.com/dmmt.html
> > > > > >> > > > > >> > >
> > > > > >> > > > > >> > > On Tue, Jan 6, 2015 at 12:57 PM, Tony Kurc <
> > > > > >> [email protected]>
> > > > > >> > > > > wrote:
> > > > > >> > > > > >> > >> Hey! It looks awesome! The existing site was put
> > > > > together a
> > > > > >> > > > > placeholder
> > > > > >> > > > > >> > and
> > > > > >> > > > > >> > >> we went with a very generic layout that worked
> > well
> > > > with
> > > > > >> > Apache
> > > > > >> > > > > CMS and
> > > > > >> > > > > >> > >> contained all the information expected of an
> > apache
> > > > > >> process.
> > > > > >> > > > > >> > >>
> > > > > >> > > > > >> > >> This is a big improvement! For people new to the
> > > > > project,
> > > > > >> it
> > > > > >> > > > gives
> > > > > >> > > > > a
> > > > > >> > > > > >> > nice
> > > > > >> > > > > >> > >> upfront screenshot, with big fat links for
> things
> > I
> > > > care
> > > > > >> > about
> > > > > >> > > > > people
> > > > > >> > > > > >> > >> seeing!
> > > > > >> > > > > >> > >>
> > > > > >> > > > > >> > >> Some things I didn't like about the existing
> site
> > > are
> > > > > the
> > > > > >> > > > glyphicon
> > > > > >> > > > > >> > links
> > > > > >> > > > > >> > >> to "external" sites on the menu. I used "link",
> > but
> > > I
> > > > > think
> > > > > >> > it
> > > > > >> > > > was
> > > > > >> > > > > >> > meant to
> > > > > >> > > > > >> > >> be used for "permalink". Also, we kind of took a
> > > best
> > > > > guess
> > > > > >> > > about
> > > > > >> > > > > what
> > > > > >> > > > > >> > >> should go in each dropdown in the menu. I'm
> pretty
> > > > sure
> > > > > it
> > > > > >> > > could
> > > > > >> > > > be
> > > > > >> > > > > >> > better
> > > > > >> > > > > >> > >> organized. I'd also like to see the awesome
> guides
> > > > that
> > > > > >> > people
> > > > > >> > > > > wrote
> > > > > >> > > > > >> > have a
> > > > > >> > > > > >> > >> consistent theme with the website and maybe have
> > > pdfs
> > > > so
> > > > > >> > > > old-school
> > > > > >> > > > > >> > folks
> > > > > >> > > > > >> > >> can print them out (which may be a dumb idea ;)
> )
> > A
> > > > pet
> > > > > >> peeve
> > > > > >> > > of
> > > > > >> > > > > mine of
> > > > > >> > > > > >> > >> projects is having a hard time finding the
> > > > > documentation I
> > > > > >> > > need,
> > > > > >> > > > > like
> > > > > >> > > > > >> > >> javadocs or specifications - and keeping around
> > the
> > > > > older
> > > > > >> > > > versions
> > > > > >> > > > > of
> > > > > >> > > > > >> > the
> > > > > >> > > > > >> > >> documentation. I think we're still working on
> > these
> > > -
> > > > > since
> > > > > >> > you
> > > > > >> > > > > retained
> > > > > >> > > > > >> > >> the menu up top it should be straightforward to
> > > have a
> > > > > >> robust
> > > > > >> > > > > >> > documentation
> > > > > >> > > > > >> > >> dropdown.
> > > > > >> > > > > >> > >>
> > > > > >> > > > > >> > >> The blue you used is more of a reddish or
> purplish
> > > > blue
> > > > > -
> > > > > >> the
> > > > > >> > > > blue
> > > > > >> > > > > used
> > > > > >> > > > > >> > in
> > > > > >> > > > > >> > >> the app is more of a greenish blue. I'm kind of
> > > > curious
> > > > > >> what
> > > > > >> > a
> > > > > >> > > > > greener
> > > > > >> > > > > >> > blue
> > > > > >> > > > > >> > >> would look like ... did you mock one up and it
> > > looked
> > > > > bad?
> > > > > >> Or
> > > > > >> > > > > maybe a
> > > > > >> > > > > >> > more
> > > > > >> > > > > >> > >> fundamental question, should the website evoke
> the
> > > > > theme of
> > > > > >> > the
> > > > > >> > > > > app? I
> > > > > >> > > > > >> > >> don't know how I feel.
> > > > > >> > > > > >> > >>
> > > > > >> > > > > >> > >> Tony
> > > > > >> > > > > >> > >>
> > > > > >> > > > > >> > >>
> > > > > >> > > > > >> > >>
> > > > > >> > > > > >> > >>
> > > > > >> > > > > >> > >>
> > > > > >> > > > > >> > >> On Tue, Jan 6, 2015 at 11:59 AM, Joe Witt <
> > > > > >> > [email protected]>
> > > > > >> > > > > wrote:
> > > > > >> > > > > >> > >>
> > > > > >> > > > > >> > >>> I'd say the two sides of the spectrum as
> examples
> > > > are:
> > > > > >> > > > > >> > >>>
> > > > > >> > > > > >> > >>> http://kafka.apache.org/  [super minimalist]
> > > > > >> > > > > >> > >>> http://aurora.incubator.apache.org/ [ quite
> > fancy
> > > > > >> looking ]
> > > > > >> > > > > >> > >>>
> > > > > >> > > > > >> > >>> Both in my opinion are beautifully done and
> make
> > it
> > > > > easy
> > > > > >> to
> > > > > >> > > get
> > > > > >> > > > > the
> > > > > >> > > > > >> > content
> > > > > >> > > > > >> > >>> needed.
> > > > > >> > > > > >> > >>>
> > > > > >> > > > > >> > >>> I think these (and others) provide great
> examples
> > > > that
> > > > > >> both
> > > > > >> > > > sides
> > > > > >> > > > > of
> > > > > >> > > > > >> > the
> > > > > >> > > > > >> > >>> spectrum have merit.
> > > > > >> > > > > >> > >>>
> > > > > >> > > > > >> > >>> What is most important to me is that we as a
> > > > community
> > > > > >> rally
> > > > > >> > > > > behind
> > > > > >> > > > > >> > those
> > > > > >> > > > > >> > >>> with the expertise and willingness to
> contribute
> > in
> > > > > this
> > > > > >> > > space.
> > > > > >> > > > > >> > >>>
> > > > > >> > > > > >> > >>> Thanks
> > > > > >> > > > > >> > >>> Joe
> > > > > >> > > > > >> > >>>
> > > > > >> > > > > >> > >>> On Tue, Jan 6, 2015 at 11:34 AM, Joe Witt <
> > > > > >> > [email protected]
> > > > > >> > > >
> > > > > >> > > > > wrote:
> > > > > >> > > > > >> > >>>
> > > > > >> > > > > >> > >>> > Both are bootstrap based.  Each is an
> iterative
> > > > > >> > improvement.
> > > > > >> > > > > And we
> > > > > >> > > > > >> > just
> > > > > >> > > > > >> > >>> > keep iterating as folks have time,
> willingness,
> > > and
> > > > > >> > > expertise
> > > > > >> > > > > to do
> > > > > >> > > > > >> > so.
> > > > > >> > > > > >> > >>> >
> > > > > >> > > > > >> > >>> > I agree that this new look does not
> > distinguish a
> > > > > brand.
> > > > > >> > > But
> > > > > >> > > > > we're
> > > > > >> > > > > >> > not
> > > > > >> > > > > >> > >>> > mature enough to worry about that yet.  We
> just
> > > > need
> > > > > >> > enough
> > > > > >> > > of
> > > > > >> > > > > the
> > > > > >> > > > > >> > right
> > > > > >> > > > > >> > >>> > info laid out enough to help grow a community
> > and
> > > > get
> > > > > >> > folks
> > > > > >> > > > the
> > > > > >> > > > > info
> > > > > >> > > > > >> > they
> > > > > >> > > > > >> > >>> > need.  We need it laid out in a way that
> > multiple
> > > > > folks
> > > > > >> > can
> > > > > >> > > > > >> > contribute.
> > > > > >> > > > > >> > >>> > Once we have a release, recruit some
> > committers,
> > > > > >> > demonstrate
> > > > > >> > > > > >> > progress on
> > > > > >> > > > > >> > >>> > the Apache Way and grow then perhaps branding
> > > > > becomes a
> > > > > >> > > bigger
> > > > > >> > > > > deal.
> > > > > >> > > > > >> > >>> >
> > > > > >> > > > > >> > >>> > ..this motivates me to spawn another thread
> > about
> > > > the
> > > > > >> type
> > > > > >> > > of
> > > > > >> > > > > >> > community
> > > > > >> > > > > >> > >>> we
> > > > > >> > > > > >> > >>> > want to be...
> > > > > >> > > > > >> > >>> >
> > > > > >> > > > > >> > >>> > Thanks
> > > > > >> > > > > >> > >>> > Joe
> > > > > >> > > > > >> > >>> >
> > > > > >> > > > > >> > >>> >
> > > > > >> > > > > >> > >>> > On Tue, Jan 6, 2015 at 11:13 AM, Adam Taft <
> > > > > >> > > [email protected]
> > > > > >> > > > >
> > > > > >> > > > > >> > wrote:
> > > > > >> > > > > >> > >>> >
> > > > > >> > > > > >> > >>> >> This isn't a downvote -- I think it indeed
> > looks
> > > > > good.
> > > > > >> > But
> > > > > >> > > > in
> > > > > >> > > > > >> > terms of
> > > > > >> > > > > >> > >>> >> constructive criticism...
> > > > > >> > > > > >> > >>> >>
> > > > > >> > > > > >> > >>> >> I think the mockup looks like a very generic
> > > > > >> "bootstrap"
> > > > > >> > > > site,
> > > > > >> > > > > >> > similar
> > > > > >> > > > > >> > >>> to
> > > > > >> > > > > >> > >>> >> a
> > > > > >> > > > > >> > >>> >> million other bootstrap based sites.  I'd
> > > > personally
> > > > > >> > almost
> > > > > >> > > > > prefer
> > > > > >> > > > > >> > the
> > > > > >> > > > > >> > >>> >> existing utilitarian website over a
> bootstrap
> > > > theme,
> > > > > >> > simply
> > > > > >> > > > > because
> > > > > >> > > > > >> > it
> > > > > >> > > > > >> > >>> >> doesn't try to be anything more than what it
> > is.
> > > > > >> > > > > >> > >>> >>
> > > > > >> > > > > >> > >>> >> This approach might be an acceptable
> tradeoff
> > > for
> > > > > the
> > > > > >> > > > project;
> > > > > >> > > > > >> > having
> > > > > >> > > > > >> > >>> the
> > > > > >> > > > > >> > >>> >> bootstrap look & feel is obviously a
> resource
> > > > > savings
> > > > > >> and
> > > > > >> > > > > available
> > > > > >> > > > > >> > at
> > > > > >> > > > > >> > >>> the
> > > > > >> > > > > >> > >>> >> right price point.  But the site mockup
> > > definitely
> > > > > >> > doesn't
> > > > > >> > > > > >> > distinguish
> > > > > >> > > > > >> > >>> the
> > > > > >> > > > > >> > >>> >> Apache NiFi "brand" in anyway. In fact the
> > > > opposite,
> > > > > >> the
> > > > > >> > > > brand
> > > > > >> > > > > gets
> > > > > >> > > > > >> > >>> >> watered
> > > > > >> > > > > >> > >>> >> down with this look.
> > > > > >> > > > > >> > >>> >>
> > > > > >> > > > > >> > >>> >> As a funny side note, humorously for me,
> this
> > > was
> > > > > the
> > > > > >> > first
> > > > > >> > > > > thought
> > > > > >> > > > > >> > in
> > > > > >> > > > > >> > >>> my
> > > > > >> > > > > >> > >>> >> head when I saw the site:
> > > > > >> > > > > >> > http://dilbert.com/strips/comic/2010-04-01/
> > > > > >> > > > > >> > >>> >>
> > > > > >> > > > > >> > >>> >> Adam
> > > > > >> > > > > >> > >>> >>
> > > > > >> > > > > >> > >>> >>
> > > > > >> > > > > >> > >>> >> On Mon, Jan 5, 2015 at 7:39 PM, Aldrin Piri
> <
> > > > > >> > > > > [email protected]>
> > > > > >> > > > > >> > >>> wrote:
> > > > > >> > > > > >> > >>> >>
> > > > > >> > > > > >> > >>> >> > In partial fulfillment of the goals of
> > > > NIFI-162, I
> > > > > >> set
> > > > > >> > > some
> > > > > >> > > > > time
> > > > > >> > > > > >> > aside
> > > > > >> > > > > >> > >>> >> to
> > > > > >> > > > > >> > >>> >> > put together something a bit more visually
> > > > > appealing
> > > > > >> > as a
> > > > > >> > > > > face
> > > > > >> > > > > >> > for the
> > > > > >> > > > > >> > >>> >> > project.
> > > > > >> > > > > >> > >>> >> >
> > > > > >> > > > > >> > >>> >> > My work can be found at:
> > > > > >> > > > > >> > https://github.com/apiri/apache-nifi-site
> > > > > >> > > > > >> > >>> >> >
> > > > > >> > > > > >> > >>> >> > Currently, work focused around the
> homepage,
> > > but
> > > > > >> > similar
> > > > > >> > > > > styles
> > > > > >> > > > > >> > would
> > > > > >> > > > > >> > >>> be
> > > > > >> > > > > >> > >>> >> > applied to more content driven pages minus
> > the
> > > > > large
> > > > > >> > > > > headlining
> > > > > >> > > > > >> > >>> >> sections.
> > > > > >> > > > > >> > >>> >> >
> > > > > >> > > > > >> > >>> >> > The relevant technology colophon is
> provided
> > > in
> > > > > the
> > > > > >> > > README
> > > > > >> > > > on
> > > > > >> > > > > >> > Github
> > > > > >> > > > > >> > >>> >> but is
> > > > > >> > > > > >> > >>> >> > primarily driven by Bootstrap, existing
> > image
> > > > > >> resources
> > > > > >> > > > > included
> > > > > >> > > > > >> > with
> > > > > >> > > > > >> > >>> >> the
> > > > > >> > > > > >> > >>> >> > project and current site, and other
> > "artwork"
> > > > > which I
> > > > > >> > > > created
> > > > > >> > > > > >> > myself.
> > > > > >> > > > > >> > >>> >> >
> > > > > >> > > > > >> > >>> >> > I am neither a UX expert nor am I a
> renowned
> > > > front
> > > > > >> end
> > > > > >> > > > > designer,
> > > > > >> > > > > >> > so
> > > > > >> > > > > >> > >>> all
> > > > > >> > > > > >> > >>> >> > input is welcome.  As a "version 1.1" I
> > would
> > > > > like to
> > > > > >> > > > adjust
> > > > > >> > > > > the
> > > > > >> > > > > >> > site
> > > > > >> > > > > >> > >>> to
> > > > > >> > > > > >> > >>> >> > converge more with the application.  Ideas
> > for
> > > > > this
> > > > > >> are
> > > > > >> > > > > inclusive
> > > > > >> > > > > >> > of
> > > > > >> > > > > >> > >>> >> points
> > > > > >> > > > > >> > >>> >> > such as bringing the toolbar styling and
> > color
> > > > > scheme
> > > > > >> > > from
> > > > > >> > > > > the
> > > > > >> > > > > >> > >>> >> application
> > > > > >> > > > > >> > >>> >> > to the site.
> > > > > >> > > > > >> > >>> >> >
> > > > > >> > > > > >> > >>> >> > If this seems like a reasonable path
> forward
> > > and
> > > > > >> there
> > > > > >> > is
> > > > > >> > > > > >> > sufficient
> > > > > >> > > > > >> > >>> >> > support, I can look at the next steps to
> get
> > > > this
> > > > > >> > > > integrated
> > > > > >> > > > > with
> > > > > >> > > > > >> > the
> > > > > >> > > > > >> > >>> >> > project, optimization, and integration
> with
> > > the
> > > > > >> > > application
> > > > > >> > > > > >> > itself.
> > > > > >> > > > > >> > >>> >> >
> > > > > >> > > > > >> > >>> >> > To aid in showing the intangibles that
> can't
> > > be
> > > > > seen
> > > > > >> > from
> > > > > >> > > > an
> > > > > >> > > > > >> > image, I
> > > > > >> > > > > >> > >>> >> have
> > > > > >> > > > > >> > >>> >> > a copy of this design hosted at
> > > > > >> > > > > >> > http://aldrinpiri.com/apache-nifi/.
> > > > > >> > > > > >> > >>> The
> > > > > >> > > > > >> > >>> >> > links are currently nonfunctional as they
> > were
> > > > > taken
> > > > > >> > from
> > > > > >> > > > the
> > > > > >> > > > > >> > current
> > > > > >> > > > > >> > >>> >> site.
> > > > > >> > > > > >> > >>> >> >
> > > > > >> > > > > >> > >>> >> > Thanks!
> > > > > >> > > > > >> > >>> >> >
> > > > > >> > > > > >> > >>> >> > --Aldrin
> > > > > >> > > > > >> > >>> >> >
> > > > > >> > > > > >> > >>> >>
> > > > > >> > > > > >> > >>> >
> > > > > >> > > > > >> > >>> >
> > > > > >> > > > > >> > >>>
> > > > > >> > > > > >> >
> > > > > >> > > > > >
> > > > > >> > > > >
> > > > > >> > > >
> > > > > >> > >
> > > > > >> >
> > > > > >>
> > > > >
> > > >
> > >
> >
>

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