On the subject of taglines, a minor nitpick (sorry). I'm just a fan of
concise and meaningful taglines.

"is a dataflow system based on the concepts of flow-based programming. It
is currently a part of the Apache Incubator." is rather wordy.

"flow" and "based" are in this sentence twice, which makes it kind of
awkward. Does flow-based programming really matter enough to be part of the
tagline? Maybe it should just be a bullet point below. Same with incubator
status... I think that's readily available information that doesn't
necessarily need to be in the tagline (and would eventually change).

Here's my stab:

"The Apache NiFi dataflow system is an easy to use, highly configurable,
extendable, and reliable way to transform and move files."

I think the list of properties in the middle of my sentence could be
replaced by someone who has a better idea of what the true sticking points
for NiFi will be.

-d

On Thu, Jan 29, 2015 at 8:13 AM, Joe Witt <[email protected]> wrote:

> Jenn
>
> Apologies for the delayed feedback.
>
> I agree it could be more concise but feel like the proposed is too concise
> to as have lost some important meaning.  Many projects claim they're
> lightweight, scalable, and easy to use and almost always that just isn't
> true.  We're arguably not 'lightweight' anymore.  We could have said that
> when it was a 6 MB download perhaps but now that we're weighing in at
> 100MB's we probably shouldn't claim that on its own.  We're certainly
> 'lightweight' in many important aspects and arguably in all the ways that
> truly matter but we should be at least somewhat specific.  I agree we're
> scalable but again without context that feels misleading.  I agree we have
> an extremely nice UI that is indeed highly configurable and intuitive but
> the same thoughts apply which is we should provide some context as to what
> we mean.
>
> This is the nice part of this as an open source thing.  We can just be
> straight up and precise about the features and what they're good for and
> what they do.  We can even be self deprecating and point out what we're not
> good at.  If it were a commercial construct or we were marketing then we
> might need to be less specific so as not to exclude some potential business
> area.  But in this case, we're a tiny little open source project that very
> few people know about.  We're only going to grow by being straightforward
> about what it is and attracting those who buy in to that vision and
> direction.
>
> Just thoughts here - i am not asking you to avoid changing it should you
> feel really strongly that you want to change it.
>
> Thanks
> Joe
>
> On Tue, Jan 27, 2015 at 6:04 AM, Jennifer Barnabee <
> [email protected]> wrote:
>
> > Hi Matt et al -
> > The new website design is looking great...  I feel like the text needs to
> > be simpler and more to the point.
> >
> > For the tagline under the first Apache nifi heading, I suggest making it
> a
> > bullet rather than including the verb "is". I'd also like to make the
> > features into simpler bullets. See my suggested text below. I hope it
> still
> > captures the essence of what we want to convey, but others may have good
> > suggestions as well...  For example, in the last bullet, I don't know if
> > "client" would be better than "user" or if "authentication" would be
> better
> > than "authorization". You guys probably have a better handle on that type
> > of stuff.
> >
> > *Apache nifi *
> >
> > - A dataflow system based on the concepts of flow-based programming. It
> is
> > currently a part of the Apache Incubator.
> >
> >
> > Apache NiFi supports powerful and scalable directed graphs of data
> routing,
> > transformation, and system mediation logic. High-level features include:
> >
> >    - Lightweight
> >    - Scalable
> >    - Highly Configurable
> >    - Intuitive User Interface
> >    - Component-based Extension Model
> >    - Fine Grained Data Provenance
> >    - Enterprise & Inter-system Security
> >    - Content Encryption/Decryption
> >    - Pluggable SSL & PKI User Authorization
> >
> >
> >
> > *I kinda don't like that you have to scroll down to see all the features.
> > But I realize it wouldn't bother me if I was looking at it on my phone,
> so
> > I don't know why I'm complaining about that... *
> > Cheers,
> > Jenn
> >
> > On Sun, Jan 25, 2015 at 11:43 PM, Matt Gilman <[email protected]>
> > wrote:
> >
> > > I went ahead and started implementing the website based on the most
> > recent
> > > feedback and mock ups. I've done just the main page and put it here:
> > >
> > > http://nifi.incubator.apache.org/v2/
> > >
> > > Please let me know if there's a more appropriate place to host that.
> > > Anyways, I am going to continue working to port over the remaining
> pages
> > > and figure out a good way to integrate the documentation that is
> > generated
> > > from building NiFi. Part of that is likely going to depend on what
> > > repository the site is kept in. What I've done uses a number of tools
> > > (grunt, assemble, bower, etc) to actually build the site. I believe the
> > > Apache CMS tool will be CMing the resulting site. Where do others CM
> the
> > > actual development artifacts of their sites? I did find another Apache
> > > project with a similar set up:
> > >
> > > https://github.com/jclouds/jclouds-site
> > >
> > > and they appear to have a separate repository for there site. Should I
> be
> > > requesting another repository for this? Or should I just add it to the
> > > existing incubator-nifi and have a top level folder for the site?
> > >
> > > Also, I also noticed that jclouds has a deployment script which appears
> > to
> > > automate that process as well. Is this how most projects handle site
> > > updates?
> > >
> > > Thanks.
> > >
> > > Matt
> > >
> > > On Thu, Jan 22, 2015 at 8:24 PM, Aldrin Piri <[email protected]>
> > wrote:
> > >
> > > > Seems like a fair list of points to resolve.  Let me know how you
> want
> > > > to tackle it and if you'd like me to investigate any of them.
> > > >
> > > > AsciiDoc provides an HTML5 backend [1] that should provide a hook to
> > > > help it be consistent in some form with the rest of the site.
> > > >
> > > > [1] http://www.methods.co.nz/asciidoc/asciidoc.css-embedded.html#X35
> > > >
> > > > On Thu, Jan 22, 2015 at 8:10 AM, Matt Gilman <
> [email protected]>
> > > > wrote:
> > > > > Agreed. Lets see give it a try and see how it looks. I thought
> about
> > > > > possibly just putting the drop in the toolbar but held off
> initially
> > > but
> > > > > your comment about being consistently visible across all pages is
> on
> > > > point.
> > > > > This brings up another issue that the current documentation loads
> in
> > a
> > > > page
> > > > > without the toolbar so that'll have to be addressed. Haven't messed
> > > with
> > > > > bootstrap so I'll have to see what's possible.
> > > > >
> > > > > Outstanding issues...
> > > > >
> > > > > - Better integrate documentation pages into website
> > > > > - Get updated images (and properly scale them)
> > > > > - Update website markup for production use (what I did was quick
> and
> > > just
> > > > > for the mockup so we continue this discussion)
> > > > >
> > > > > Anything else I'm forgetting?
> > > > >
> > > > > On Thu, Jan 22, 2015 at 12:26 AM, Aldrin Piri <
> [email protected]>
> > > > wrote:
> > > > >
> > > > >> Matt,
> > > > >>
> > > > >> Looks good here.  I think clean and simple is the right direction
> > and
> > > > this
> > > > >> is just another step in that evolution. I think it is a matter of
> > > > >> nit-picking at this point so the following comments come with that
> > > > scope of
> > > > >> importance.
> > > > >>
> > > > >> I would like to see the logo make it somewhere on the page
> > > consistently
> > > > for
> > > > >> the sake of keeping it across all pages in the site.  I realize
> the
> > > > logo in
> > > > >> the navbar is rather redundant for the home page, but on all the
> > other
> > > > >> pages such as documentation and general project information, there
> > > will
> > > > be
> > > > >> no presence in the current state.  One way to compromise might be
> to
> > > > make
> > > > >> use of the commonplace technique where the logo on the main
> content
> > > area
> > > > >> gets placed into the navbar when scrolling would obscure the logo;
> > all
> > > > >> other pages would then just have it in the header.
> > > > >>
> > > > >> Maybe a slightly heavier weight on the navbar for the menu items.
> > > > >>
> > > > >> On Wed, Jan 21, 2015 at 22:51 Matt Gilman <
> [email protected]>
> > > > wrote:
> > > > >>
> > > > >> > Aldrin,
> > > > >> >
> > > > >> > I like what you did here and it sounds like most people do too.
> I
> > > > wanted
> > > > >> to
> > > > >> > provide some feedback and minor suggestions but thought it would
> > > just
> > > > be
> > > > >> > easier to mock it up myself rather than trying to ask you to
> move
> > > this
> > > > >> here
> > > > >> > and that there. Anyways, take a peek and lets continue
> iterating.
> > I
> > > > think
> > > > >> > we're on the right track.
> > > > >> >
> > > > >> > https://raw.githubusercontent.com/mcgilman/apache-nifi-site/
> > > > >> > screenshots/index.html.lite.v1.2.png
> > > > >> >
> > > > >> > Matt
> > > > >> >
> > > > >> > On Wed, Jan 21, 2015 at 10:05 PM, Joe Witt <[email protected]>
> > > > wrote:
> > > > >> >
> > > > >> > > Dan,
> > > > >> > >
> > > > >> > > No real thought behind it.  But I personally agree with your
> > > > statement:
> > > > >> > >
> > > > >> > > the logos look good as "nifi" and the text looks good as
> "NiFi"
> > > > >> > >
> > > > >> > > Thanks
> > > > >> > > Joe
> > > > >> > >
> > > > >> > > On Wed, Jan 21, 2015 at 10:03 PM, Daniel Bress <
> > > > >> [email protected]>
> > > > >> > > wrote:
> > > > >> > >
> > > > >> > > > Aldrin,
> > > > >> > > >    I think this looks good.
> > > > >> > > >
> > > > >> > > > All,
> > > > >> > > >    Maybe this is a little off topic, but I noticed that the
> > > logos
> > > > >> > > > consistently use "nifi" whereas in text its consistently
> > written
> > > > as
> > > > >> > > > "NiFi".  Any reason for the difference?
> > > > >> > > >
> > > > >> > > >    I kind of thing the logos look good as "nifi" and the
> text
> > > > looks
> > > > >> > good
> > > > >> > > > as "NiFi" so I might be questioning something that I am OK
> > with.
> > > > >> But I
> > > > >> > > > noticed they are different and was wondering if this was a
> > > > conscious
> > > > >> > > > decision or not.  Thoughts?
> > > > >> > > >
> > > > >> > > > Dan Bress
> > > > >> > > > Software Engineer
> > > > >> > > > ONYX Consulting Services
> > > > >> > > >
> > > > >> > > > ________________________________________
> > > > >> > > > From: Joe Witt <[email protected]>
> > > > >> > > > Sent: Tuesday, January 20, 2015 6:40 PM
> > > > >> > > > To: [email protected]
> > > > >> > > > Subject: Re: Website Theme
> > > > >> > > >
> > > > >> > > > Solid design and agree with all your comments aldrin.   Very
> > > nice
> > > > >> > > > On Jan 20, 2015 6:27 PM, "Aldrin Piri" <
> [email protected]>
> > > > wrote:
> > > > >> > > >
> > > > >> > > > > Mark,
> > > > >> > > > >
> > > > >> > > > > Thanks for the comments.
> > > > >> > > > >
> > > > >> > > > > I actuality tried it without the logo on the main page and
> > it
> > > > felt
> > > > >> a
> > > > >> > > > > bit empty.  I don't know that we necessarily need the logo
> > > > there,
> > > > >> but
> > > > >> > > > > something is needed.  Additionally, I viewed it as being
> > just
> > > a
> > > > >> > "front
> > > > >> > > > > page" inclusion, as other pages would just have the top
> > > navbar.
> > > > >> > > > >
> > > > >> > > > > You caught me.  I was lazy and I recycled the screenshot
> > from
> > > > the
> > > > >> > > > > first iteration.  It would definitely need updating, but
> is
> > > > largely
> > > > >> > > > > just a placeholder for the concept.  I would definitely
> like
> > > > >> > something
> > > > >> > > > > a bit more engaging.  (faux edit) I rearranged things a
> bit,
> > > > >> removing
> > > > >> > > > > the second instance of the logo and placing more emphasis
> on
> > > the
> > > > >> one
> > > > >> > > > > in the corner of the application.  Not sure if I like it
> > > better,
> > > > >> but
> > > > >> > > > > I've provided the results [1] with all three of the
> > > submissions
> > > > >> shown
> > > > >> > > > > in chronological order [2].
> > > > >> > > > >
> > > > >> > > > > The news section is a toss-up for me at this juncture.  I
> > > could
> > > > see
> > > > >> > > > > the need one for eventually, but I'm not sure if the
> project
> > > is
> > > > >> quite
> > > > >> > > > > there yet.  It seemed a common thread among incubating
> sites
> > > > that
> > > > >> > such
> > > > >> > > > > a section was omitted whereas those top-level projects
> > > typically
> > > > >> > > > > included one.  Given that the project is on the verge on
> the
> > > > first
> > > > >> of
> > > > >> > > > > the regular releases, perhaps this is increasingly
> pertinent
> > > in
> > > > the
> > > > >> > > > > near future.  At minimum, one of the screen grabs from
> your
> > > blog
> > > > >> > posts
> > > > >> > > > > would be a good candidate.
> > > > >> > > > >
> > > > >> > > > > [1]
> > > > >> > > > >
> > > > >> > > >
> > > > >> > > https://raw.githubusercontent.com/apiri/apache-nifi-site/scr
> > > > >> > eenshots/index.html.lite.v1.1.png
> > > > >> > > > > [2]
> > > > >> > >
> > > > https://github.com/apiri/apache-nifi-site/blob/screenshots/README.md
> > > > >> > > > >
> > > > >> > > > >
> > > > >> > > > > On Tue, Jan 20, 2015 at 10:19 AM, Mark Payne <
> > > > [email protected]
> > > > >> >
> > > > >> > > > wrote:
> > > > >> > > > > > Aldrin,
> > > > >> > > > > > I'm liking it! Definitely looks nice. Though I would
> > > provide a
> > > > >> bit
> > > > >> > of
> > > > >> > > > > feedback:
> > > > >> > > > > > I'm not sure that I would include the NiFi logo on the
> > > > right-hand
> > > > >> > > side,
> > > > >> > > > > since it's already in the top-left.
> > > > >> > > > > > From a NiFi 'brand' perspective, I would update the
> > > > screenshot a
> > > > >> > bit.
> > > > >> > > > > This screenshot is using the old logo in the top-left
> > corner,
> > > > and
> > > > >> the
> > > > >> > > > graph
> > > > >> > > > > shows all of the data disappearing before the
> > RouteOnAttribute
> > > > >> > > Processor.
> > > > >> > > > > I'd recommend we construct a dataflow that's more
> appealing
> > to
> > > > the
> > > > >> > > target
> > > > >> > > > > audience, perhaps integrating with other Apache projects
> > > (HDFS,
> > > > >> Kafka
> > > > >> > > are
> > > > >> > > > > possible, for instance) or using (S)FTP processor.
> > > > >> > > > > > Does it make sense to have maybe like a 'Latest News'
> > > section
> > > > or
> > > > >> > > > > something where we could post things like "Version 0.0.1
> > just
> > > > >> > > released!"
> > > > >> > > > > etc.?
> > > > >> > > > > > I'm really liking the concept - nice job!
> > > > >> > > > > > Thanks-Mark
> > > > >> > > > > >
> > > > >> > > > > >> Date: Tue, 20 Jan 2015 07:00:52 -0800
> > > > >> > > > > >> Subject: Re: Website Theme
> > > > >> > > > > >> From: [email protected]
> > > > >> > > > > >> To: [email protected]
> > > > >> > > > > >>
> > > > >> > > > > >> I like it.
> > > > >> > > > > >>
> > > > >> > > > > >> On Mon, Jan 19, 2015 at 8:50 PM, Aldrin Piri <
> > > > >> > [email protected]>
> > > > >> > > > > wrote:
> > > > >> > > > > >>
> > > > >> > > > > >> > I found some time today to provide another look for
> the
> > > > site.
> > > > >> > > There
> > > > >> > > > > >> > were very minor changes to the core HTML as is
> > currently
> > > > >> served
> > > > >> > at
> > > > >> > > > > >> > nidi homepage and it is largely just a stylesheet.
> > This
> > > > one
> > > > >> is
> > > > >> > > > highly
> > > > >> > > > > >> > minimal and clean, still driven by Bootstrap and
> > directly
> > > > >> makes
> > > > >> > > use
> > > > >> > > > of
> > > > >> > > > > >> > the colors from the UI itself.
> > > > >> > > > > >> >
> > > > >> > > > > >> > A screenshot can be seen at
> > > > >> > > > > >> >
> > > > >> > > > > >> >
> > > > >> > > > >
> > > > >> > > >
> > > > >> > > https://raw.githubusercontent.com/apiri/apache-nifi-site/scr
> > > > >> > eenshots/index.html.lite.png
> > > > >> > > > > >> > with the associated code under the "lite" branch at
> > > > >> > > > > >> > https://github.com/apiri/apache-nifi-site/tree/lite
> > > > >> > > > > >> >
> > > > >> > > > > >> > Any thoughts are appreciated.
> > > > >> > > > > >> >
> > > > >> > > > > >> > On Tue, Jan 6, 2015 at 9:54 PM, Aldrin Piri <
> > > > >> > [email protected]
> > > > >> > > >
> > > > >> > > > > wrote:
> > > > >> > > > > >> > > Sorry if this somehow gets sent twice.   My first
> > > > submission
> > > > >> > > > seemed
> > > > >> > > > > to
> > > > >> > > > > >> > > bounce as it exceeded the spam threshold when I
> sent
> > > it a
> > > > >> > couple
> > > > >> > > > of
> > > > >> > > > > >> > > hours ago and it has yet to appear, so I'm sending
> > > again.
> > > > >> > > > > >> > >
> > > > >> > > > > >> > > First and foremost, good feedback.  I think UI/UX
> > stuff
> > > > is
> > > > >> > > tricky
> > > > >> > > > > and
> > > > >> > > > > >> > > I am happy to find my livelihood in the plumbing
> and
> > > > behind
> > > > >> > the
> > > > >> > > > > scenes
> > > > >> > > > > >> > > work.
> > > > >> > > > > >> > >
> > > > >> > > > > >> > > Here's my attempt to try and tackle all the
> comments
> > in
> > > > one
> > > > >> > fell
> > > > >> > > > > swoop:
> > > > >> > > > > >> > >
> > > > >> > > > > >> > > I agree that Bootstrap is everywhere, but I don't
> > > > >> necessarily
> > > > >> > > > think
> > > > >> > > > > >> > > that is a bad thing.  One could argue that
> interfaces
> > > of
> > > > all
> > > > >> > > forms
> > > > >> > > > > are
> > > > >> > > > > >> > > converging and users have the instant familiarity
> of
> > a
> > > > known
> > > > >> > > > > quantity.
> > > > >> > > > > >> > > I know that I am totally unaware of what it takes
> to
> > > > make a
> > > > >> > site
> > > > >> > > > > both
> > > > >> > > > > >> > > functional and maintain its feel across devices.  I
> > > think
> > > > >> that
> > > > >> > > > last
> > > > >> > > > > >> > > part is important.  Personally, as a user on the
> > other
> > > > side
> > > > >> of
> > > > >> > > the
> > > > >> > > > > >> > > screen, I don't really understand why sites do not
> > work
> > > > or
> > > > >> > jive
> > > > >> > > > with
> > > > >> > > > > >> > > my mobile device du jour these days; it should just
> > > work.
> > > > >> > With
> > > > >> > > > what
> > > > >> > > > > >> > > little I've learned about UX and "Not Making
> [Anyone]
> > > > >> > > Think,"[1] I
> > > > >> > > > > >> > > want an effortless experience; no pinch zooming,
> tap
> > > > >> panning,
> > > > >> > > etc.
> > > > >> > > > > If
> > > > >> > > > > >> > > there is a way to take bits and pieces of bootstrap
> > to
> > > > this
> > > > >> > end
> > > > >> > > to
> > > > >> > > > > >> > > support that aspect without the cookie cutter air,
> I
> > > > would
> > > > >> be
> > > > >> > > > quite
> > > > >> > > > > >> > > thankful for some guidance on that front and do my
> > best
> > > > to
> > > > >> > > provide
> > > > >> > > > > it.
> > > > >> > > > > >> > > Out of the box though, the sample looked pretty
> > decent
> > > > >> across
> > > > >> > > all
> > > > >> > > > > the
> > > > >> > > > > >> > > devices to which I had access, and used constructs
> > > > everyone
> > > > >> > who
> > > > >> > > > > views
> > > > >> > > > > >> > > content through a tiny screen is accustomed.
> > > > >> > > > > >> > >
> > > > >> > > > > >> > > I do agree on the front of the possibility of brand
> > > > >> dilution,
> > > > >> > > and
> > > > >> > > > I
> > > > >> > > > > >> > > think it is an excellent point for consideration.
> As
> > > > >> > mentioned
> > > > >> > > in
> > > > >> > > > > my
> > > > >> > > > > >> > > original mailing, consideration was given to
> > > integrating
> > > > the
> > > > >> > > > > >> > > application's aesthetics into the core site.  Not
> > sure
> > > if
> > > > >> this
> > > > >> > > > will
> > > > >> > > > > >> > > pan out in an appreciable way as I can see it in my
> > > mind,
> > > > >> but
> > > > >> > I
> > > > >> > > do
> > > > >> > > > > >> > > feel it is an avenue worth exploring.  It may also
> > > > >> completely
> > > > >> > > miss
> > > > >> > > > > the
> > > > >> > > > > >> > > mark, but with my new found web dev prowess, it
> > should
> > > > be a
> > > > >> > much
> > > > >> > > > > >> > > quicker iteration than the first draft.  You'll
> see a
> > > > slight
> > > > >> > > > homage
> > > > >> > > > > to
> > > > >> > > > > >> > > this via the graph wallpaper that is featured in
> the
> > > > >> > application
> > > > >> > > > > >> > > itself.  This was muted a bit by a CSS overlay to a
> > > level
> > > > >> that
> > > > >> > > > > seemed
> > > > >> > > > > >> > > okay, but I definitely hedged as to whether or not
> to
> > > > >> include
> > > > >> > > it.
> > > > >> > > > > >> > >
> > > > >> > > > > >> > > Ultimately, I wanted to get something out to start
> > the
> > > > ball
> > > > >> > > > rolling,
> > > > >> > > > > >> > > establishing a base for successive iterations.  I
> > know
> > > > that
> > > > >> > with
> > > > >> > > > all
> > > > >> > > > > >> > > the hard work everyone is putting in, the project
> is
> > > > closely
> > > > >> > > > > reaching
> > > > >> > > > > >> > > its first milestone for release, and thought it
> > > > important to
> > > > >> > > chip
> > > > >> > > > in
> > > > >> > > > > >> > > where possible to give a face to the project.
> > > > >> > > > > >> > >
> > > > >> > > > > >> > > Additionally, I think this particular project needs
> > > > pictures
> > > > >> > to
> > > > >> > > > > >> > > demonstrate what it's capabilities.  One of the
> > facets
> > > > that
> > > > >> > > makes
> > > > >> > > > > me a
> > > > >> > > > > >> > > believer about NiFi as a whole is that the end user
> > is
> > > > not
> > > > >> > just
> > > > >> > > > > >> > > developers.  Citing the previous example of
> Accumulo,
> > > its
> > > > >> > > intended
> > > > >> > > > > >> > > audience is very technical in nature and,
> > accordingly,
> > > a
> > > > lot
> > > > >> > can
> > > > >> > > > be
> > > > >> > > > > >> > > expressed via the simple phrase of "key-value
> store."
> > > I
> > > > >> would
> > > > >> > > > > contend
> > > > >> > > > > >> > > that NiFi's reach is far broader and can't be done
> > > > justice
> > > > >> > with
> > > > >> > > a
> > > > >> > > > > >> > > simple phrase.  For the casual potential user who
> has
> > > > strung
> > > > >> > > > > together
> > > > >> > > > > >> > > n-many processes of taking a file, manually
> > > transforming
> > > > it,
> > > > >> > and
> > > > >> > > > > >> > > moving it elsewhere, they need to see at quick
> glance
> > > > that
> > > > >> > there
> > > > >> > > > is
> > > > >> > > > > >> > > something that can automate this tedium and make
> them
> > > > more
> > > > >> > > > > effective.
> > > > >> > > > > >> > > Succinctly, the value proposition needs to be there
> > not
> > > > only
> > > > >> > for
> > > > >> > > > the
> > > > >> > > > > >> > > technical folks who will use this as a framework,
> but
> > > > >> > > additionally
> > > > >> > > > > for
> > > > >> > > > > >> > > end users.
> > > > >> > > > > >> > >
> > > > >> > > > > >> > > The background for the header isn't awesome, but I
> > > knew I
> > > > >> > wasn't
> > > > >> > > > > >> > > violating any licenses if I generated it myself.  I
> > > > viewed
> > > > >> it
> > > > >> > > more
> > > > >> > > > > as
> > > > >> > > > > >> > > a placeholder than anything else.  Definitely not a
> > > front
> > > > >> end
> > > > >> > > web
> > > > >> > > > > >> > > developer, even more definitively not a graphic
> > artist.
> > > > The
> > > > >> > > > colors
> > > > >> > > > > >> > > came from starting with the logo dark blue and
> > running
> > > a
> > > > >> whole
> > > > >> > > > bunch
> > > > >> > > > > >> > > of filters and plugins via GIMP to get something.
> > > > >> > Additionally,
> > > > >> > > > > there
> > > > >> > > > > >> > > is a CSS gradient applied over top of it as well
> when
> > > it
> > > > >> > seemed
> > > > >> > > a
> > > > >> > > > > bit
> > > > >> > > > > >> > > too loud.  It could definitely deal with being
> muted
> > a
> > > > bit
> > > > >> > more.
> > > > >> > > > > >> > >
> > > > >> > > > > >> > > [1] http://www.sensible.com/dmmt.html
> > > > >> > > > > >> > >
> > > > >> > > > > >> > > On Tue, Jan 6, 2015 at 12:57 PM, Tony Kurc <
> > > > >> [email protected]>
> > > > >> > > > > wrote:
> > > > >> > > > > >> > >> Hey! It looks awesome! The existing site was put
> > > > together a
> > > > >> > > > > placeholder
> > > > >> > > > > >> > and
> > > > >> > > > > >> > >> we went with a very generic layout that worked
> well
> > > with
> > > > >> > Apache
> > > > >> > > > > CMS and
> > > > >> > > > > >> > >> contained all the information expected of an
> apache
> > > > >> process.
> > > > >> > > > > >> > >>
> > > > >> > > > > >> > >> This is a big improvement! For people new to the
> > > > project,
> > > > >> it
> > > > >> > > > gives
> > > > >> > > > > a
> > > > >> > > > > >> > nice
> > > > >> > > > > >> > >> upfront screenshot, with big fat links for things
> I
> > > care
> > > > >> > about
> > > > >> > > > > people
> > > > >> > > > > >> > >> seeing!
> > > > >> > > > > >> > >>
> > > > >> > > > > >> > >> Some things I didn't like about the existing site
> > are
> > > > the
> > > > >> > > > glyphicon
> > > > >> > > > > >> > links
> > > > >> > > > > >> > >> to "external" sites on the menu. I used "link",
> but
> > I
> > > > think
> > > > >> > it
> > > > >> > > > was
> > > > >> > > > > >> > meant to
> > > > >> > > > > >> > >> be used for "permalink". Also, we kind of took a
> > best
> > > > guess
> > > > >> > > about
> > > > >> > > > > what
> > > > >> > > > > >> > >> should go in each dropdown in the menu. I'm pretty
> > > sure
> > > > it
> > > > >> > > could
> > > > >> > > > be
> > > > >> > > > > >> > better
> > > > >> > > > > >> > >> organized. I'd also like to see the awesome guides
> > > that
> > > > >> > people
> > > > >> > > > > wrote
> > > > >> > > > > >> > have a
> > > > >> > > > > >> > >> consistent theme with the website and maybe have
> > pdfs
> > > so
> > > > >> > > > old-school
> > > > >> > > > > >> > folks
> > > > >> > > > > >> > >> can print them out (which may be a dumb idea ;) )
> A
> > > pet
> > > > >> peeve
> > > > >> > > of
> > > > >> > > > > mine of
> > > > >> > > > > >> > >> projects is having a hard time finding the
> > > > documentation I
> > > > >> > > need,
> > > > >> > > > > like
> > > > >> > > > > >> > >> javadocs or specifications - and keeping around
> the
> > > > older
> > > > >> > > > versions
> > > > >> > > > > of
> > > > >> > > > > >> > the
> > > > >> > > > > >> > >> documentation. I think we're still working on
> these
> > -
> > > > since
> > > > >> > you
> > > > >> > > > > retained
> > > > >> > > > > >> > >> the menu up top it should be straightforward to
> > have a
> > > > >> robust
> > > > >> > > > > >> > documentation
> > > > >> > > > > >> > >> dropdown.
> > > > >> > > > > >> > >>
> > > > >> > > > > >> > >> The blue you used is more of a reddish or purplish
> > > blue
> > > > -
> > > > >> the
> > > > >> > > > blue
> > > > >> > > > > used
> > > > >> > > > > >> > in
> > > > >> > > > > >> > >> the app is more of a greenish blue. I'm kind of
> > > curious
> > > > >> what
> > > > >> > a
> > > > >> > > > > greener
> > > > >> > > > > >> > blue
> > > > >> > > > > >> > >> would look like ... did you mock one up and it
> > looked
> > > > bad?
> > > > >> Or
> > > > >> > > > > maybe a
> > > > >> > > > > >> > more
> > > > >> > > > > >> > >> fundamental question, should the website evoke the
> > > > theme of
> > > > >> > the
> > > > >> > > > > app? I
> > > > >> > > > > >> > >> don't know how I feel.
> > > > >> > > > > >> > >>
> > > > >> > > > > >> > >> Tony
> > > > >> > > > > >> > >>
> > > > >> > > > > >> > >>
> > > > >> > > > > >> > >>
> > > > >> > > > > >> > >>
> > > > >> > > > > >> > >>
> > > > >> > > > > >> > >> On Tue, Jan 6, 2015 at 11:59 AM, Joe Witt <
> > > > >> > [email protected]>
> > > > >> > > > > wrote:
> > > > >> > > > > >> > >>
> > > > >> > > > > >> > >>> I'd say the two sides of the spectrum as examples
> > > are:
> > > > >> > > > > >> > >>>
> > > > >> > > > > >> > >>> http://kafka.apache.org/  [super minimalist]
> > > > >> > > > > >> > >>> http://aurora.incubator.apache.org/ [ quite
> fancy
> > > > >> looking ]
> > > > >> > > > > >> > >>>
> > > > >> > > > > >> > >>> Both in my opinion are beautifully done and make
> it
> > > > easy
> > > > >> to
> > > > >> > > get
> > > > >> > > > > the
> > > > >> > > > > >> > content
> > > > >> > > > > >> > >>> needed.
> > > > >> > > > > >> > >>>
> > > > >> > > > > >> > >>> I think these (and others) provide great examples
> > > that
> > > > >> both
> > > > >> > > > sides
> > > > >> > > > > of
> > > > >> > > > > >> > the
> > > > >> > > > > >> > >>> spectrum have merit.
> > > > >> > > > > >> > >>>
> > > > >> > > > > >> > >>> What is most important to me is that we as a
> > > community
> > > > >> rally
> > > > >> > > > > behind
> > > > >> > > > > >> > those
> > > > >> > > > > >> > >>> with the expertise and willingness to contribute
> in
> > > > this
> > > > >> > > space.
> > > > >> > > > > >> > >>>
> > > > >> > > > > >> > >>> Thanks
> > > > >> > > > > >> > >>> Joe
> > > > >> > > > > >> > >>>
> > > > >> > > > > >> > >>> On Tue, Jan 6, 2015 at 11:34 AM, Joe Witt <
> > > > >> > [email protected]
> > > > >> > > >
> > > > >> > > > > wrote:
> > > > >> > > > > >> > >>>
> > > > >> > > > > >> > >>> > Both are bootstrap based.  Each is an iterative
> > > > >> > improvement.
> > > > >> > > > > And we
> > > > >> > > > > >> > just
> > > > >> > > > > >> > >>> > keep iterating as folks have time, willingness,
> > and
> > > > >> > > expertise
> > > > >> > > > > to do
> > > > >> > > > > >> > so.
> > > > >> > > > > >> > >>> >
> > > > >> > > > > >> > >>> > I agree that this new look does not
> distinguish a
> > > > brand.
> > > > >> > > But
> > > > >> > > > > we're
> > > > >> > > > > >> > not
> > > > >> > > > > >> > >>> > mature enough to worry about that yet.  We just
> > > need
> > > > >> > enough
> > > > >> > > of
> > > > >> > > > > the
> > > > >> > > > > >> > right
> > > > >> > > > > >> > >>> > info laid out enough to help grow a community
> and
> > > get
> > > > >> > folks
> > > > >> > > > the
> > > > >> > > > > info
> > > > >> > > > > >> > they
> > > > >> > > > > >> > >>> > need.  We need it laid out in a way that
> multiple
> > > > folks
> > > > >> > can
> > > > >> > > > > >> > contribute.
> > > > >> > > > > >> > >>> > Once we have a release, recruit some
> committers,
> > > > >> > demonstrate
> > > > >> > > > > >> > progress on
> > > > >> > > > > >> > >>> > the Apache Way and grow then perhaps branding
> > > > becomes a
> > > > >> > > bigger
> > > > >> > > > > deal.
> > > > >> > > > > >> > >>> >
> > > > >> > > > > >> > >>> > ..this motivates me to spawn another thread
> about
> > > the
> > > > >> type
> > > > >> > > of
> > > > >> > > > > >> > community
> > > > >> > > > > >> > >>> we
> > > > >> > > > > >> > >>> > want to be...
> > > > >> > > > > >> > >>> >
> > > > >> > > > > >> > >>> > Thanks
> > > > >> > > > > >> > >>> > Joe
> > > > >> > > > > >> > >>> >
> > > > >> > > > > >> > >>> >
> > > > >> > > > > >> > >>> > On Tue, Jan 6, 2015 at 11:13 AM, Adam Taft <
> > > > >> > > [email protected]
> > > > >> > > > >
> > > > >> > > > > >> > wrote:
> > > > >> > > > > >> > >>> >
> > > > >> > > > > >> > >>> >> This isn't a downvote -- I think it indeed
> looks
> > > > good.
> > > > >> > But
> > > > >> > > > in
> > > > >> > > > > >> > terms of
> > > > >> > > > > >> > >>> >> constructive criticism...
> > > > >> > > > > >> > >>> >>
> > > > >> > > > > >> > >>> >> I think the mockup looks like a very generic
> > > > >> "bootstrap"
> > > > >> > > > site,
> > > > >> > > > > >> > similar
> > > > >> > > > > >> > >>> to
> > > > >> > > > > >> > >>> >> a
> > > > >> > > > > >> > >>> >> million other bootstrap based sites.  I'd
> > > personally
> > > > >> > almost
> > > > >> > > > > prefer
> > > > >> > > > > >> > the
> > > > >> > > > > >> > >>> >> existing utilitarian website over a bootstrap
> > > theme,
> > > > >> > simply
> > > > >> > > > > because
> > > > >> > > > > >> > it
> > > > >> > > > > >> > >>> >> doesn't try to be anything more than what it
> is.
> > > > >> > > > > >> > >>> >>
> > > > >> > > > > >> > >>> >> This approach might be an acceptable tradeoff
> > for
> > > > the
> > > > >> > > > project;
> > > > >> > > > > >> > having
> > > > >> > > > > >> > >>> the
> > > > >> > > > > >> > >>> >> bootstrap look & feel is obviously a resource
> > > > savings
> > > > >> and
> > > > >> > > > > available
> > > > >> > > > > >> > at
> > > > >> > > > > >> > >>> the
> > > > >> > > > > >> > >>> >> right price point.  But the site mockup
> > definitely
> > > > >> > doesn't
> > > > >> > > > > >> > distinguish
> > > > >> > > > > >> > >>> the
> > > > >> > > > > >> > >>> >> Apache NiFi "brand" in anyway. In fact the
> > > opposite,
> > > > >> the
> > > > >> > > > brand
> > > > >> > > > > gets
> > > > >> > > > > >> > >>> >> watered
> > > > >> > > > > >> > >>> >> down with this look.
> > > > >> > > > > >> > >>> >>
> > > > >> > > > > >> > >>> >> As a funny side note, humorously for me, this
> > was
> > > > the
> > > > >> > first
> > > > >> > > > > thought
> > > > >> > > > > >> > in
> > > > >> > > > > >> > >>> my
> > > > >> > > > > >> > >>> >> head when I saw the site:
> > > > >> > > > > >> > http://dilbert.com/strips/comic/2010-04-01/
> > > > >> > > > > >> > >>> >>
> > > > >> > > > > >> > >>> >> Adam
> > > > >> > > > > >> > >>> >>
> > > > >> > > > > >> > >>> >>
> > > > >> > > > > >> > >>> >> On Mon, Jan 5, 2015 at 7:39 PM, Aldrin Piri <
> > > > >> > > > > [email protected]>
> > > > >> > > > > >> > >>> wrote:
> > > > >> > > > > >> > >>> >>
> > > > >> > > > > >> > >>> >> > In partial fulfillment of the goals of
> > > NIFI-162, I
> > > > >> set
> > > > >> > > some
> > > > >> > > > > time
> > > > >> > > > > >> > aside
> > > > >> > > > > >> > >>> >> to
> > > > >> > > > > >> > >>> >> > put together something a bit more visually
> > > > appealing
> > > > >> > as a
> > > > >> > > > > face
> > > > >> > > > > >> > for the
> > > > >> > > > > >> > >>> >> > project.
> > > > >> > > > > >> > >>> >> >
> > > > >> > > > > >> > >>> >> > My work can be found at:
> > > > >> > > > > >> > https://github.com/apiri/apache-nifi-site
> > > > >> > > > > >> > >>> >> >
> > > > >> > > > > >> > >>> >> > Currently, work focused around the homepage,
> > but
> > > > >> > similar
> > > > >> > > > > styles
> > > > >> > > > > >> > would
> > > > >> > > > > >> > >>> be
> > > > >> > > > > >> > >>> >> > applied to more content driven pages minus
> the
> > > > large
> > > > >> > > > > headlining
> > > > >> > > > > >> > >>> >> sections.
> > > > >> > > > > >> > >>> >> >
> > > > >> > > > > >> > >>> >> > The relevant technology colophon is provided
> > in
> > > > the
> > > > >> > > README
> > > > >> > > > on
> > > > >> > > > > >> > Github
> > > > >> > > > > >> > >>> >> but is
> > > > >> > > > > >> > >>> >> > primarily driven by Bootstrap, existing
> image
> > > > >> resources
> > > > >> > > > > included
> > > > >> > > > > >> > with
> > > > >> > > > > >> > >>> >> the
> > > > >> > > > > >> > >>> >> > project and current site, and other
> "artwork"
> > > > which I
> > > > >> > > > created
> > > > >> > > > > >> > myself.
> > > > >> > > > > >> > >>> >> >
> > > > >> > > > > >> > >>> >> > I am neither a UX expert nor am I a renowned
> > > front
> > > > >> end
> > > > >> > > > > designer,
> > > > >> > > > > >> > so
> > > > >> > > > > >> > >>> all
> > > > >> > > > > >> > >>> >> > input is welcome.  As a "version 1.1" I
> would
> > > > like to
> > > > >> > > > adjust
> > > > >> > > > > the
> > > > >> > > > > >> > site
> > > > >> > > > > >> > >>> to
> > > > >> > > > > >> > >>> >> > converge more with the application.  Ideas
> for
> > > > this
> > > > >> are
> > > > >> > > > > inclusive
> > > > >> > > > > >> > of
> > > > >> > > > > >> > >>> >> points
> > > > >> > > > > >> > >>> >> > such as bringing the toolbar styling and
> color
> > > > scheme
> > > > >> > > from
> > > > >> > > > > the
> > > > >> > > > > >> > >>> >> application
> > > > >> > > > > >> > >>> >> > to the site.
> > > > >> > > > > >> > >>> >> >
> > > > >> > > > > >> > >>> >> > If this seems like a reasonable path forward
> > and
> > > > >> there
> > > > >> > is
> > > > >> > > > > >> > sufficient
> > > > >> > > > > >> > >>> >> > support, I can look at the next steps to get
> > > this
> > > > >> > > > integrated
> > > > >> > > > > with
> > > > >> > > > > >> > the
> > > > >> > > > > >> > >>> >> > project, optimization, and integration with
> > the
> > > > >> > > application
> > > > >> > > > > >> > itself.
> > > > >> > > > > >> > >>> >> >
> > > > >> > > > > >> > >>> >> > To aid in showing the intangibles that can't
> > be
> > > > seen
> > > > >> > from
> > > > >> > > > an
> > > > >> > > > > >> > image, I
> > > > >> > > > > >> > >>> >> have
> > > > >> > > > > >> > >>> >> > a copy of this design hosted at
> > > > >> > > > > >> > http://aldrinpiri.com/apache-nifi/.
> > > > >> > > > > >> > >>> The
> > > > >> > > > > >> > >>> >> > links are currently nonfunctional as they
> were
> > > > taken
> > > > >> > from
> > > > >> > > > the
> > > > >> > > > > >> > current
> > > > >> > > > > >> > >>> >> site.
> > > > >> > > > > >> > >>> >> >
> > > > >> > > > > >> > >>> >> > Thanks!
> > > > >> > > > > >> > >>> >> >
> > > > >> > > > > >> > >>> >> > --Aldrin
> > > > >> > > > > >> > >>> >> >
> > > > >> > > > > >> > >>> >>
> > > > >> > > > > >> > >>> >
> > > > >> > > > > >> > >>> >
> > > > >> > > > > >> > >>>
> > > > >> > > > > >> >
> > > > >> > > > > >
> > > > >> > > > >
> > > > >> > > >
> > > > >> > >
> > > > >> >
> > > > >>
> > > >
> > >
> >
>

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