On Fri, Apr 26, 2013 at 6:38 PM, Kay Schenk <kay.sch...@gmail.com> wrote:
> On Fri, Apr 26, 2013 at 2:32 PM, Rob Weir <robw...@apache.org> wrote:
>
>> On Thu, Apr 25, 2013 at 8:18 AM, Rob Weir <robw...@apache.org> wrote:
>> > A quick update.  We've been running for 18 hours, enough time to get
>> > around the globe.
>> >
>> > So far we have 1712 responses.
>> >
>>
>> 3072 responses now.
>>
>> I'd like to run the survey at least through the weekend, so we don't
>> bias against home users who might only have time to do the survey on
>> weekends.  But I think we can wrap this up early next week.
>>
>> I've started to prototype the analysis scripts, using R, so when the
>> final data comes in I should be able quickly put out a report.  So far
>> it looks like there will be around 5 logos that are bunched together
>> at the top.
>>
>> -Rob
>>
>
> I would think running it for at least a week would be good.
>
>
>>
>>
>> > It is probably worth thinking about what we want to do with all the
>> > data.  I did an analysis of the results so far, and some quick
>> > thoughts:
>> >
>> > 1) The question asking for person's age appears to be useless.  Unless
>> > we have an unusual number of users in their 70's , 80's and 90's, a
>> > large number of users are entering their birth year rather than their
>> > age.  So I'm planning on just ignoring that field.   (This is probably
>> > why you often see this done as a drop down list of years in other
>> > surveys, less error prone).
>> >
>> > 2) I will be able to produce a list of logos, sorted by average score
>> > and given the %  breakdown of 1's, 2's, 3's, etc.  Maybe even a
>> > histogram chart for each.
>> >
>> > 3) We're receiving a lot of comments on the individual logos, many
>> > more than I expected.  So we can expect that for each logo there will
>> > be 200 or more text comments.  I'm not sure what we want to do with
>> > these.   Since this is an anonymous survey the users are quite blunt
>> > with their comments on the logos they did not prefer, using coarse
>> > language, etc., stuff that would be inappropriate if a list subscriber
>> > posted.  It is not all constructive criticism.  Some of it is quite
>> > harsh.  On the other hand, there is a tremendous amount of valuable
>> > feedback as well, that we and the designers specifically might find
>> > useful.   So what to do?
>> >
>> > a) Post it all, the good the bad and the ugly?
>> >
>> > b) Remove or censor only profanity and post the rest?
>> >
>> > c) Make feedback available only to the individual designers via email
>> >
>> > d) Publicly post the feedback only for the top 5 logos, share the rest
>> > privately with the individual designers.
>>
>
> I think probably c) and only if the designers request it.
>
> But, if we're looking to narrow down choices to 5, those who are more
> intimately involved in this process (marketing folks?), would probably like
> to see the "constructive" comments for those.
>

Another approach would be to have some volunteers read through the
comments and summarize in a paragraph, giving something like:

"12 people thought that the font was too old-fashioned and suggested a
bolder font.   Two people said that the number 4 was unlucky in
Chinese culture and should not be featured so predominately in the
logo.  Four people wondered whether the logo would render well at
smaller image scales."

In other words, take the raw comments and figure out the prominent
trends, like someone might do to summarize feedback raised in a
meeting or focus group.  (Or those in the US might be reminded of
Zagat restaurant reviews)

Since each logo has 200+ comments we might want to do this only for
the top 5 or so logos,  I could probably volunteer to do this for one
of the logos, but not all of the top ones.  But with enough help this
would be possible.

-Rob


>
>
>> >
>> > e) Something else?
>> >
>> >
>> > -Rob
>>
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>
>
> --
> ----------------------------------------------------------------------------------------
> MzK
>
> "There's no upside in screwing with things you can't explain."
>                         -- Captain Roy Montgomery, "Castle"

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