Hi I propose we start a real and maybe even interesting thread on marketing (and also dev, if so be it) concerning strategy for moving ahead.
I would love for us to be positive and fact-based. I would love for us to invite discussion and then action. I would love it if we could enunciate *why* we are contributing to this project. But let's do it in a new thread? :-) Cheers, Louis On 01-Dec-2013, at 10:38, Rob Weir <robw...@apache.org> wrote: > On Sun, Dec 1, 2013 at 10:01 AM, Hagar Delest <hagar.del...@laposte.net> > wrote: >> Le 01/12/2013 14:35, Rob Weir a écrit : >>> >>> On Sun, Dec 1, 2013 at 7:51 AM, Rory O'Farrell <ofarr...@iol.ie> wrote: >>>> >>>> Unfortunately, the ordinary computer user has no idea of the base of >>>> underlying code or of its source. He is only aware of the title of the >>>> package he uses, and this dominates perception. >>>> >>> >>> True. But what are the facts? Our download numbers show that there >>> are relatively few Linux downloads. We have more AOO Windows users in >>> Poland than Linux users worldwide. >> >> But I guess that the download numbers don't take into account the >> repositories from the GNU/Linux distros. >> So what you record is only those who want to switch from the distro >> delivered solution to AOO. >> >> >> >>> As far as brand perceptions go, the data I have shows that the >>> OpenOffice brand is increasing, and is far stronger than the >>> LibreOffice brand [1]. In fact, some LibreOffice supporters interpret >>> these numbers as indicating that many LibreOffice users mistakenly >>> think that they are still using OpenOffice and refer to it as >>> "OpenOffice". That just goes to show that we have some brand >>> perception paranoia on both sides! >>> >>> Finally, the take away from the brand perception survey is that most >>> people have heard of neither OpenOffice nor LibreOffice. That is >>> where the greatest gains will gone from, increasing mainstream >>> awareness of OpenOffice. >> >> The problem is that even among the users who know about OO, LibO is gaining >> more and more visibility. If all articles deal with LibO and the proclaimed > > Again, look at the actual data cited in the link above. OpenOffice is > gaining visibility faster than LibreOffice is. > > And please acknowledge that Windows users far outnumber Linux users in > the world. So you can then do apples-to-apples comparisons of Windows > downloads of AOO and LO on third party websites and see that this is > not even close: > > AOO: 11,736 downloads in the last week (today is only Sunday, > remember, but check back later in the week to see the trend continue) > > http://download.cnet.com/Apache-OpenOffice/3000-18483_4-10263109.html?tag=mncol;1 > > LO: 2,245 downloads in the last week: > > http://download.cnet.com/LibreOffice/3000-18483_4-75337651.html?tag=mncol;1 > >> death of AOO, users who are considering moving away from MSFT will not even >> try to check about AOO. >> FUD is becoming dangerous, especially with the kind of journalism we are >> seeing. Even if in the community we know it's FUD, we can't accept it >> anymore. >> > > I think you are confusing the perceptions within the echo-chamber of > open source insiders with the reality in the real world. If you want > to do marketing in this area then you need a thick skin and be able to > do more than complain. If you don't like the LibreOffice-promoted > stories about OpenOffice then just wait until you see the > Microsoft-promoted stories! > > Regards, > > -Rob > > >> Hagar >> >> >> --------------------------------------------------------------------- >> To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org >> For additional commands, e-mail: dev-h...@openoffice.apache.org >> > > --------------------------------------------------------------------- > To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org > For additional commands, e-mail: dev-h...@openoffice.apache.org --------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org For additional commands, e-mail: dev-h...@openoffice.apache.org
