You cut the video link, but it was relevant.

At Hortonworks, we found it worthwhile to train the engineers, marketing, &
events teams on:
* Apache structure and roles
* The Apache Way
* Apache License
* Why Hortonworks chooses to work with Apache
* Being both a Hortonworker and a part of Apache
* Practical tips: what works & mistakes not to repeat
* Trademarks

.. Owen



On Wed, May 25, 2022 at 9:51 PM Tim Berglund <tlbergl...@gmail.com> wrote:

>
> > I'd also suggest that Startree work on training their marketing and
> sales team on working with Apache projects.
>
> May I ask you to be more specific here? I've been doing some internal
> training in the past two months to help with problems like the one I'm
> rectifying here. Maintaining proper boundaries and ASF branding guidelines
> is important.
>
>
> On Wed, May 25, 2022 at 3:48 PM Owen O'Malley <owen.omal...@gmail.com>
> wrote:
>
>> As an Apache member observer, unless the project wants to abandon Slack,
>> it seems to me that Startree should make a new Slack workspace rather than
>> taking the Apache Pinot one.
>>
>> I'd also suggest that Startree work on training their marketing and sales
>> team on working with Apache projects. Take a look at Alan Gate's
>> presentation on 'Training Our Teams on the Apache Way.'
>> https://youtu.be/uFNE0IpKOxU
>>
>> .. Owen
>>
>> On Wed, May 25, 2022 at 9:17 PM Seunghyun Lee <sn...@apache.org> wrote:
>>
>>> I also definitely agree that Startree has put a tremendous effort to
>>> grow the ASF Pinot community slack channel and helping people for
>>> troubleshooting/debug the issue.
>>>
>>> On the other hand, the community slack channel was created as part of
>>> the Apache incubation process and this workspace has always been regarded
>>> as one of the community growth metrics for ASF Pinot.
>>>
>>> As Sidd mentioned, a lot of ASF Pinot-related discussions are happening
>>> in the slack channel (e.g. contributor/committer/pmc discussions, cross org
>>> collaboration on the features etc). From what Tim is highlighting, I think
>>> that maybe it is better to keep a separate workspace: one for Startree
>>> customers and the other for only ASF Pinot users and contributors.
>>>
>>> Best,
>>> Seunghyun
>>>
>>>
>>>
>>>
>>> On Wed, May 25, 2022 at 2:00 PM siddharth teotia <
>>> siddharthteo...@gmail.com> wrote:
>>>
>>>> Hi Tim,
>>>>
>>>> Thank you for sharing this.
>>>>
>>>> > StarTree is committed to making Pinot famous—that’s my actual job,
>>>> in fact—and to helping users of the open-source project be successful with
>>>> it, but we need to keep the boundaries between the ASF and StarTree clearly
>>>> defined. Renaming this Slack is an important part of that distinction
>>>>
>>>> I understand where you are coming from and why you may want to keep
>>>> distinction between ASF Pinot and Startree. However, I am not quite sure
>>>> how renaming this is going to help with distinction because then all the
>>>> ASF Pinot related conversations (between contributors / committers / PMCs
>>>> for release, PR, issue etc discussion) will have to go through Startree
>>>> workspace which may not be the correct place to do so because these
>>>> discussions are orthogonal to Startree or any company using / contributing
>>>> to ASF Pinot.
>>>>
>>>> This workspace was initially created to help grow the ASF Pinot
>>>> community and have the related discussions there. I completely agree that
>>>> Startree has done a great job in bringing more folks to the workspace,
>>>> helping them on a day to day basis etc. However, renaming will actually
>>>> blur the distinction to be honest.
>>>>
>>>> Shall we discuss this to see if there is any alternative to achieve
>>>> this distinction ?
>>>>
>>>> Thanks
>>>> Sidd
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> On Wed, May 25, 2022 at 11:56 AM Tim Berglund <tlbergl...@gmail.com>
>>>> wrote:
>>>>
>>>>> Pinot Dev,
>>>>>
>>>>> I’m Tim Berglund. The barest intro of me: I run Developer Relations at
>>>>> StarTree. I wanted to go over a change I’m making to our Slack workspace 
>>>>> so
>>>>> it is not a surprise to you and we have a chance to talk through any
>>>>> questions.
>>>>>
>>>>> On June 1, 2022, we will rename the Apache Pinot™ Slack Workspace to
>>>>> the StarTree Community Slack Workspace. Let me explain my thinking here.
>>>>>
>>>>> First, of the top ten lifetime contributors in this Slack, six are
>>>>> StarTree employees, accounting for about 80% of messages. I’m concerned by
>>>>> the StarTree-heavy presence in a workspace that borrows the Apache
>>>>> branding. It made sense to name the workspace “Apache Pinot” when Kishore
>>>>> first made it, but as its usage has evolved and will continue to evolve,
>>>>> keeping the Apache name is not appropriate. StarTree is committed to 
>>>>> making
>>>>> Pinot famous—that’s my actual job, in fact—and to helping users of the
>>>>> open-source project be successful with it, but we need to keep the
>>>>> boundaries between the ASF and StarTree clearly defined. Renaming this
>>>>> Slack is an important part of that distinction, and something I’d rather 
>>>>> do
>>>>> sooner than later.
>>>>>
>>>>> Second, the continued evolution of the workspace is sure to include
>>>>> channels to support StarTree’s cloud service and other community-licensed
>>>>> products we might release in the future. Our broad commitment to and
>>>>> investment in the support and advocacy for Apache Pinot will remain.
>>>>> Renaming of the Slack will not cause it to become a place for vendor sales
>>>>> pitches. (Indeed, those are forbidden, and sales people who come into 
>>>>> Slack
>>>>> to sell will answer to me.)
>>>>>
>>>>> The Slack is home to many other community members who have no
>>>>> association with the ASF at all, and of course will continue to be an
>>>>> inclusive space open to anyone who wants to talk about Pinot. It’s our 
>>>>> goal
>>>>> for it to continue to grow and thrive, and for StarTree to continue to
>>>>> invest heavily in it as a helpful and welcoming place.
>>>>>
>>>>> Warmly,
>>>>>
>>>>> Tim Berglund
>>>>>
>>>>> VP Developer Relations
>>>>> StarTree
>>>>>
>>>>

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