On Jun 28, 2013, at 8:55 AM, Noah Slater <[email protected]> wrote:

> Agreed on avoiding the "dominated by WSO2" comments. It could discourage 
> contributions.
> 
> In fact, to address Paul's points. You say that we should focus on just 
> making Stratos a success at Apache, including getting community support and 
> getting other companies involved. I agree completely. But I also think that 
> sending a clear message about the provenance of the Apache Stratos software 
> will be crucial to our success here.
> 
> And yep, I don't think it would be reasonable to demand WSO2 to produce a 
> comprehensive branding plan. I don't think anyone is asking about that. All I 
> am saying is that *these things a worth thinking about*, as early on as 
> possible. Trust me when I say that branding mistakes are *exceptionally* 
> painful to correct further down the road.
> 
> And to address Suresh's comments. I don't think anyone is attacking anyone, 
> or expressing a lack of trust, or anything like that at all. Only me, Joe, 
> and David, across multiple Apache projects, all have painful memories 
> branding problems. And we're bringing it up as a point of conversation. 
> That's all. As something for us to have a conversation about.

Noted Noah. I have not personally faced the branding issues (other than 
watching others bleed), so I am very neutral on what is the right thing and 
also the timing of dealing with these issues. 

I will pay more attention to make sure Stratos be open to community 
participation and build on the initial good faith gestures.  

Suresh

> 
> 
> On 28 June 2013 12:09, Suresh Marru <[email protected]> wrote:
> I will weigh in both as a community member and also with my Mentor/IPMC hat 
> on.
> 
> Lets not forget, David and Joe were not raising these concerns with a trust 
> (or lack of) factor, but with potential confusion both in present and in 
> future. I sympathize with them passively knowing the background and can 
> understand where they are coming from. I greatly appreciate their effort in 
> this discussion. However I will give WSO2 benefit of doubt given the way they 
> have played well so far on this project, and also most importantly 
> considering the history on how they orchestrated previous apache projects. 
> Sanjiva, Paul and WSO2 has been a open source developer factory and certainly 
> deserves credit for grooming a fleet of apache members who not just 
> contributed to the projects WSO2 is involved with, but ASF as a whole. In 
> this case, we can safely say the credit does not transfer, but since we are 
> only speculating on a potential problem, I am going to lean on this 
> provenance.
> 
> I have other concern on too much emphasize on "the communicated is dominated 
> by WSO2" statements. I have seen this excessively being used in the past 
> week. I suggest to deemphasize this and be more welcoming. If there is a 
> need, I will write a detail phase wised community engagement, but I think we 
> are all good now and just get on with podling setup.
> 
> David, with your INFRA karma, can you help with any pending setup tasks? We 
> need to get the GIT repo setup for code donation, svn repo and svnpubsub for 
> CMS bootstrapping, and JIRA.
> 
> Cheers,
> Suresh
> 
> On Jun 28, 2013, at 5:32 AM, Paul Fremantle <[email protected]> wrote:
> 
> > Hi
> >
> > I'm speaking personally here - in that I haven't discussed this with 
> > Sanjiva and others - but I think it is too early to ask WSO2 to say what 
> > our branding approach will be, and I think its actually not helpful. I have 
> > read the background and I also have other background in Apache. The reason 
> > I think it is unhelpful is this: WSO2 has just donated this and we are 
> > primarily focussed right now on making this a success in Apache. We want 
> > this to work as an Apache project with all that entails, including getting 
> > wide community support, and getting other companies to use this 
> > commercially as well. The result is, that until this succeeds in Apache and 
> > until we see how this pans out we can't (and shouldn't!) commit to a 
> > particular plan. What we can, and have done is to commit to abide by Apache 
> > naming rules.
> >
> > I also want to point out that there is a strong core of committers and 
> > Apache Members (and emeriti) involved in this who get Apache. There are 
> > also newbies who may make mistakes. Those mistakes are normal and are a 
> > sign that we are not running this as a corporate machine where every 
> > communication is managed, but as a genuine contribution to Apache where we 
> > CTR as a company and contributors are acting as individuals who need to 
> > earn and learn karma.
> >
> > Paul
> >
> >
> > On 27 June 2013 21:49, David Nalley <[email protected]> wrote:
> > On Thu, Jun 27, 2013 at 2:04 PM, Sanjiva Weerawarana <[email protected]> 
> > wrote:
> > > Noah I answered the same question by the same person (Joe) during the
> > > incubator discussion.
> > >
> > > You have my (personal) word we will run our proposed branding by the ASF
> > > branding team before we go out with it. To be honest, we have not even
> > > thought of how we'd do it ... we're a very different kind of company :-).
> > > We'll sort it out when we get there ..
> > >
> > > I wasn't trying to imply its a a fait accompli - just that I don't see the
> > > point of a discussion being repeated when the same committers voted for 
> > > the
> > > current position 2 weeks ago.
> > >
> > > Sanjiva.
> > >
> >
> >
> > Sanjiva,
> >
> > I think that your missing the context of Joe's position, so a bit of 
> > history.
> >
> > CloudStack was an established brand from Cloud.com and later Citrix
> > that came to the ASF, much like Stratos. By all accounts from the
> > trademark folks, Citrix has done this relatively cleanly, and behaved
> > well. I suspect, particularly with the level of commitment we'ven seen
> > from WSO2, that this will also be the case and that there will be no
> > bad behavior. If that were the only concern, we wouldn't have a
> > conversation.
> >
> > Joe's particular pain points were not so much from what Citrix did,
> > but from the public linking the CloudStack brand to Citrix, and thus
> > linking actions and statements to Citrix, and continuing, despite lots
> > of reeducation efforts to link the two. In full disclosure - Joe and I
> > both are Citrix employees, and while we think our employer did a
> > decent job in behaving well from a trademark perspective, that isn't
> > the only piece of the puzzle.
> >
> > I'll give one example of such a problem: At a OSS event in India,
> > CloudStack had a booth manned by committers from the project. Separate
> > from that, Citrix sponsored the event and had a listing as a sponsor
> > (much like it does at the ASF). One of the organizers of that
> > conference who didn't catch the nuance of the problem, took it upon
> > himself to chang the logo on the website and combined the Citrix and
> > CloudStack logos so that 'Citrix CloudStack' was listed as one of the
> > Gold sponsors. This was noticed by folks external to the project and a
> > small but serious firestorm erupted, alleging that:
> > 1. Citrix was abusing the ASF, and the project and making it a vehicle
> > to advertise their product.
> > 2. Apache CloudStack wasn't an independent project, and that Citrix
> > was controlling it.
> > Of course to make it worse, no one in the project knew who in Citrix
> > sponsored the event, or where the munged logo came from, but
> > regardless, the damage was done, and even though it was rectified
> > within 12 hours, for some segment of the public, that became one of
> > their perceptions of the project. This isn't only such incident in
> > which people confused Citrix as the mouthpiece for CloudStack, but is
> > a decent example.
> >
> > So please don't take this as a 'we dont trust {you, WSO2}' - take this
> > as a 'we just came through a very similar process, and remember the
> > bruises'. And for the record, at the start of our project, I advocated
> > for keeping the CloudStack name, and if I had it to do over, I still
> > am 50/50 on whether to do so - there are advantages to keeping the
> > name and availing yourself of the branding investment made by WSO2.
> > There are also some potential downsides, and it's worth at least
> > having the community considering so they are making an informed
> > decision, not just the default.
> >
> > --David
> >
> >
> >
> > --
> > Paul Fremantle
> > CTO and Co-Founder, WSO2
> > OASIS WS-RX TC Co-chair, VP, Apache Synapse
> >
> > UK: +44 207 096 0336
> > US: +1 646 595 7614
> >
> > blog: http://pzf.fremantle.org
> > twitter.com/pzfreo
> > [email protected]
> >
> > wso2.com Lean Enterprise Middleware
> >
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> 
> 
> 
> 
> -- 
> NS

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