Hi Graham,
Graham Lauder skrev:
Actually you are incorrect and we went through this during the Website debate.
The intent is not to demand an action of the user as your suggestion does,
but to provide a statement of action that the user can relate to.
I will come back to the constant subtext.
The unspoken question that is asked everytime someone lands on a page is:
"What now?"
The action statements answer that question in a way that the user can
personally relate.
"Get whatever" is brief abrupt and geeks love it for it's simplicity and
brevity, but it's demanding in it's abruptness, it is a command. The problem
is that with people first response to a demand in an unfamiliar space
is "No!"
No! maintains the feeling of being in control.
However, make a statement that describes an action that the user can relate to
and the decision tension is removed, there is no "black-white", yes-no,
simply an agree-disagree which is much less threatening.
Do we have an example of a company/organization website that also does
this as we do it?
Sorry, but I can only find millions of examples that don't.
Per
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