On 3/12/12 6:02 PM, Nick Sabalausky wrote:
Does nobody understand basic statistics?
I don't see evidence they don't.
First of all, 1-2% is a *hell* of a *LOT* of people. Don't be fooled by the seemingly small number: It's a percentage and it's out of a *very* large population. So 1-2% is still *huge*.
This is a truism. Yeah, 1% is huge but the rest is 99 times huger. It's a reasonable business decision to forgo 1-2% reach (and therefore potential profit) if the cost of that reach is larger than the projected increase in the profit.
Andrei