On Nov 27, 2007, at 9:42 AM, Jeff White wrote: > But I disagree with Alan, Jared and Todd **if** they are proposing > that personas are always useful and should always be done. That just > is not realistic, at least for the environment I work in.
Funny, that's what the folks at ATT told us when we did the redesign of their ecommerce site a few years back—there's no time for user research. So, we did it anyway. We went down to a couple of local mobile phone shops and talked to customers and sales people. It took a couple of hours and we gathered some really great data from actual users that informed the design. There's always time in every environment. You just have to take it. The more you do personas, the better you get at them and the more efficient you become. And btw, they don't always have to be a long drawn out process. Like any other deliverable, you create them based on the resources you have, accepting their fidelity accordingly. Cheers! Todd Zaki Warfel President, Design Researcher Messagefirst | Designing Information. Beautifully. ---------------------------------- Contact Info Voice: (215) 825-7423 Email: [EMAIL PROTECTED] AIM: [EMAIL PROTECTED] Blog: http://toddwarfel.com ---------------------------------- In theory, theory and practice are the same. In practice, they are not. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
