There is a nice bibliography to get you started in the wikipedia
entry for consumer behavior. I follow the Engel model pretty closely,
and contrast it to the 'funnel'. The funnel is a fine model if you
are interested in selling. It simplifies the process and emphasizes
the direct route to purchase, which is really not what the consumer
does.... but the point of most sales initiatives is to get to the
point of a purchase as fast and inexpensively as is possible. You can
probably see the inherent conflict between the two.
Mark
On Jul 6, 2008, at 4:52 PM, live wrote:
References, please.
In our case I am using some extensive background in consumer
behavior (research primarily from the psych field) and mapping our
sites' functionality to typical consumer behavior in our target
market.
On Jul 6, 2008, at 3:57 PM, Robert Hoekman Jr wrote:
Purely philosophical question:
I've been studying social psychology a lot lately, and have become
incredibly interested in the persuasiveness of sites and
applications—how to
make them more persuasive, what makes them so now, etc. But it
makes me
wonder:
Should the persuasive elements of a site design be left to
marketers?
Assuming you work for a company who has a marketing department
and a UX team
that are separate from each other, how much should the UX team be
involved
in the design of persuasive elements?
-r-
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