There is a new book out that relates to this topic: Goldstein, N. J., Martin, Steve, J., & Cialdinia, R. B. (2008). Yes!: 50 scientifically proven ways to be persuasive. New York, NY: Free press.
The title seems a little hokey, but the authors have solid credentials and each of the 50 chapters has footnotes to research. Chauncey On Mon, Jul 7, 2008 at 5:53 AM, Chauncey Wilson <[EMAIL PROTECTED]> wrote: > This is a good discussion. B. J. Fogg's book, Persuasive Technology: > Using Computers to Change What we Think and Do (2003) addresses the > issue of making our products persuasive. He addresses questions of > ethics in Chapter 9. He highlights a heuristic for analyzing the > ethics of persuasive technologies. The persuasiveness of a product is > definately part of the user experience. Much of the work in social > psychology on the principles of persuasion apply to computer > technologies. Nearly any product involves either implicit or explicit > persuasive design since you want people to read something, buy > something, change attitudes about something, etc. If you are a > consultant and you list papers that people can access, that is > persuasiveness technology to get you to hire that consultant or use > the consultant's products or change your attitudes toward the > consultant's expertise. > > You might want to read Robert Cialdini's book on persuasion where he > delves into the real world application of social psychological > principles of persuasion to show how we are all susceptible to those > principles. His book is: > > Cialdini, R. B. (2001). Influence: Science and Practice. Boston: Allyn > and Bacon. > > Cialdini describes how persuasion is enhanced by "likability", for > example -- we are more persuaded by a person or product that we like > because of attractiveness, simillarity to us in some way, > compliments, and even constant contact. These are all things that we > try to design into our products. > > Fogg created the term "captology" to refer to "computers and > persuasive technology" and he and his students have been doing project > on how to effectively apply principles of persuasion to the design of > computer products. If you do a search on Captology, you'll find other > examples of persuasive design. > > These same principles apply to the relationships that we have with our > colleagues and can be used to make our recommendations more > persuasive. I wrote about this a few years ago in "interactions" > magazine (SIGCHI magazine). This is a very important topic and worth > some discussion or perhaps a session at the IxDA conference in > Vancouver. > > Chauncey > > On Sun, Jul 6, 2008 at 8:40 PM, Steve Baty <[EMAIL PROTECTED]> wrote: >> Robert, >> >> I'm detecting an undertone of cynicism in the references to 'persuasive' >> generally in this thread, and I don't agree with that basic premise. Let me >> be really clear: all commercial sites - and by that I mean a broad >> definition of 'commercial' as being that where a transaction of some sort >> occurs - should be designed as a balance between business and user >> interests. As UX professionals we *should not* delegate authority for a >> major component of the experience to another team - we should be just as >> interested in the execution of those business imperatives as we are with the >> user imperatives. >> >> If mean 'persuasive' in a perjorative sense then I think this is an ethical >> decision we would each need to make individually in the circumstances. For >> example, if a company or client wishes the UX design to deliberately >> obfuscate or misrepresent some information so as to increase the likelihood >> of a conversion. >> >> Regards >> Steve >> >> 2008/7/7 Robert Hoekman Jr <[EMAIL PROTECTED]>: >> >>> ... But it makes me wonder: >>> >>> Should the persuasive elements of a site design be left to marketers? >>> Assuming you work for a company who has a marketing department and a UX >>> team >>> that are separate from each other, how much should the UX team be involved >>> in the design of persuasive elements? >>> >>> -r- >>> >> >> >> >> -- >> ---------------------------------------------- >> Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA >> Principal Consultant >> Meld Consulting >> M: +61 417 061 292 >> E: [EMAIL PROTECTED] >> >> UX Statistics: http://uxstats.blogspot.com >> >> Member, UPA - www.upassoc.org >> Member, IA Institute - www.iainstitute.org >> Member, IxDA - www.ixda.org >> Contributor - UXMatters - www.uxmatters.com >> ________________________________________________________________ >> Welcome to the Interaction Design Association (IxDA)! >> To post to this list ....... [EMAIL PROTECTED] >> Unsubscribe ................ http://www.ixda.org/unsubscribe >> List Guidelines ............ http://www.ixda.org/guidelines >> List Help .................. http://www.ixda.org/help >> > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
