I could not agree more WIll. But in an economy of desperation, the
quest for short term profits will likely be changing the nature of
what we come to expect in blue underlined text. Search, and in
particular search driven ads are easy money. I would guess that those
making the decision probably rationalized that, your expected
destination was just one more click once you got 'all the interesting
links' in front of you. And, if you clicked on the paid for link...
or another, then all the better. Is that more user centric?
Mark
On Jul 12, 2008, at 5:29 PM, Will Evans wrote:
Call me old school. Call me a dinosaur wandering the earth right
before the
meteor hit and turned my sorry butt to ash, but I still think a
hyperlink
should be a hyperlink. Further, I think a contextual link embedded in
content with a anchored link a proper noun should go to that place.
The
Washington Post disagrees. Someone there, (cerntainly no one on
this list),
probably some horned sulfurous smelling marketing troll decided
that a link
should be something different.
I was reading this article "*Take Time to Rewind at the Hirshhorn's
'Realisms" *here: http://tinyurl.com/5z2qvx -- and decided that I
really
wanted more information, and to get down to the Hirshhorn and check
out the
exhibit. Right there in the middle of the article is Hirschhorn
Museum,
underlined, as if it was a hyperlink. I thought to myself, "Self -
if I
click this I will go to the Hirshhorn Museum website and see when/
where/how
what about this so I can catch it this weekend."
The link did not go to the Hirschhorn Museum website.
It submits a search to the WP website querying all related articles
matching
the the string Hirshorn Museum. From the results page there is no
way to get
info about the actual museum, it's website URL, or even a profile
on the
museum. Guess what? I didn't want to search for related items to
Hirschorn
on the WP website. If I wanted to do a search, I would enter it into a
search box and click search. When I see a hyperlinked proper noun -
it sure
as hirshorn better take me somewhere I expect.
Thoughts? Any other examples of "links behaving badly?" "links gone
wild?"
--
~ will
"Where you innovate, how you innovate,
and what you innovate are design problems"
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Will Evans | User Experience Architect
tel +1.617.281.1281 | [EMAIL PROTECTED]
twitter: https://twitter.com/semanticwill
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