I could not agree more WIll. But in an economy of desperation, the quest for short term profits will likely be changing the nature of what we come to expect in blue underlined text. Search, and in particular search driven ads are easy money. I would guess that those making the decision probably rationalized that, your expected destination was just one more click once you got 'all the interesting links' in front of you. And, if you clicked on the paid for link... or another, then all the better. Is that more user centric?

Mark


On Jul 12, 2008, at 5:29 PM, Will Evans wrote:

Call me old school. Call me a dinosaur wandering the earth right before the meteor hit and turned my sorry butt to ash, but I still think a hyperlink
should be a hyperlink. Further, I think a contextual link embedded in
content with a anchored link a proper noun should go to that place. The Washington Post disagrees. Someone there, (cerntainly no one on this list), probably some horned sulfurous smelling marketing troll decided that a link
should be something different.

I was reading this article "*Take Time to Rewind at the Hirshhorn's
'Realisms" *here: http://tinyurl.com/5z2qvx -- and decided that I really wanted more information, and to get down to the Hirshhorn and check out the exhibit. Right there in the middle of the article is Hirschhorn Museum, underlined, as if it was a hyperlink. I thought to myself, "Self - if I click this I will go to the Hirshhorn Museum website and see when/ where/how
what about this so I can catch it this weekend."

The link did not go to the Hirschhorn Museum website.

It submits a search to the WP website querying all related articles matching the the string Hirshorn Museum. From the results page there is no way to get info about the actual museum, it's website URL, or even a profile on the museum. Guess what? I didn't want to search for related items to Hirschorn
on the WP website. If I wanted to do a search, I would enter it into a
search box and click search. When I see a hyperlinked proper noun - it sure
as hirshorn better take me somewhere I expect.

Thoughts? Any other examples of "links behaving badly?" "links gone wild?"

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

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Will Evans | User Experience Architect
tel +1.617.281.1281 | [EMAIL PROTECTED]
twitter: https://twitter.com/semanticwill
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