The New York Times behaves in the same way. Here's a recent story
about the US Congress using Twitter:
http://www.nytimes.com/2008/07/13/washington/13cong.html

The words YouTube and Facebook link to NY Times topic pages about
those terms. An exception to this policy seems to be URLs mentioned
as URLs. House.gov for instance links to just that.

Here's my hypothesis for this behavior. News articles are written
for print and paper newspapers don't have hyperlinks. Articles are
later translated for the web, so if you see a link in an article you
can assume that it's been added after the fact.

But adding a link isn't a benign act. It's entirely possible to
editorialize, as we've seen in the past with Googlebombing. So how
can an editor add some context to the article without slanting it in
ways the author didn't intend? The Post's and the Times' solution
does just that.

Otherwise, who's the gatekeeper for what qualifies as the "One True
Link" for a topic? The NYTimes article I linked mentions Nancy
Pelosi. There are several reasonable external links for that proper
noun. You could link to the official site for the Speaker of the
House. You could link to Ms. Pelosi's personal page on her house.gov
site, or directly to her biography. You could link to her Gavel
weblog. Depending on the venue you could even link to her Wikipedia
article, or her Myspace page.

The Times' solution is actually pretty nice; they link to everything
and they're better able to manage linkrot. Their topic pages appear
to be curated and are quite a bit more comprehensive than the
Washington Post's automated approach. But they're both essentially
collections of internal and external context.

As long as the Post and the Times aren't maliciously subverting
their readers' trust by linking them to shock sites like Goatse, I
have no problem with how their hyperlinks behave. 

// jeff


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=31271


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