"My question is, does anyone know if there's a term for this kind of behaviour?"
Habit? Gregor Kiddie Senior Developer INPS Tel: 01382 564343 Registered address: The Bread Factory, 1a Broughton Street, London SW8 3QJ Registered Number: 1788577 Registered in the UK Visit our Internet Web site at www.inps.co.uk The information in this internet email is confidential and is intended solely for the addressee. Access, copying or re-use of information in it by anyone else is not authorised. Any views or opinions presented are solely those of the author and do not necessarily represent those of INPS or any of its affiliates. If you are not the intended recipient please contact [EMAIL PROTECTED] -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of James Box Sent: 01 December 2008 17:02 To: [EMAIL PROTECTED] Subject: [IxDA Discuss] Google by default I'm sure we've all witnessed on how common it is for a user-experience to begin at Google these days, even when the user has a known destination/item. I do it myself. For instance, say I want to look up 'Brighton' on Wikipedia, I find the most efficient method of getting there to type 'wikipedia brighton' into my browser's in-built google search. This is all based on the assumption that this will be the first result (it normally is) and therefore the quickest way for me to achieve my goal. This is certainly borne-out in the research I'm doing at the moment. In some cases, this behaviour seems so habitual that users will take this route, even when it isn't the most efficient method of reaching their goal. My question is, does anyone know if there's a term for this kind of behaviour? As an aside, it's interesting how advertising is attempting to capitalise on this. This film poster (http://bit.ly/b1p5) encourages people to google 'Mother Lay-By' rather than displaying the film's URL. What's even better is that it doesn't work! ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
