First off, the examples given above are mostly cases where people don't have a domain. Maybe they don't want to go through the whole rigmarole of creating a website just for the purposes of showing a trailer. In the first and second examples, after actually searching Google for the content, I found that those advertisements had no DNS specific name for their content. Rather they were relying on several sites (i.e. youtube, aol, flickr, myspace, facebook) to display their content for them.
Secondly, Morten, I agree with you about the domain industry cooling down. Today more and more we see users relying on big name domains to supply the space for their content (i.e. Online stores, pics, videos, etc). We can also see websites (Mark's example: Craigslist) lack of willingness to expand certain search capabilities because they know that Google or some other search engine will or already does do it for them. Unfortunately this practice, in my opinion, is ultimately bad for users. If we continue to rely on monster search engines to aggregate our wants and needs, the highest bidding advertiser will dictate those wants and needs to us. Lastly, a name for the behavior. One may already exist, but I have not found or heard of it. If I can be so bold I would like to submit my own suggestions... 1. Site Term = Perfection (STEP). For example, you could have a G-STEP (i.e. Google Wikipedia "Rome" = Perfection) and a Y-STEP. Have you "G-STEP"ped it yet? No, but I have been "Y-STEP"ing. 2. Advertisement Sponsored Redirect (ASR) 3. Or my favorite..."Searching"...okay not original, but if you don't want to complicate the term of the behavior that's what I would go with :) 2cents from Jake . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=36080 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help