My thoughts are very much along the same lines as Fred's. Business Strategy and Design Strategy are two very different beasts. In my corporate experience business strategy leads and is part of the RFP, pitch-creation, pitch process and rarely involves a UX professional.
Design strategy happens after the contracts are signed and usually fuels research. If the UX team doesn't understand the thinking behind the pitch and the purpose of the RFP they could very well waste a lot of time and money on paths of lesser importance, especially in large scale work. So what do we need to know? We need to know what the RFP requested and how and why the pitch team solved for it. We also need to know that the pitch team [read: business strategists] value our work enough to include us when appropriate. In corporate structures pitch teams rarely care once a pitch is won. They exist for the thrill of the hunt and need to be constantly reminded of the efficiencies to including the next step in their processes. This is just as true for UX professionals including developers [specifically database] in the design strategy phase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=36819 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
