On Mon, Jan 5, 2009 at 1:50 PM, mark schraad <mschr...@gmail.com> wrote: >> Really, I think of design as tactics employed in product strategy. It >> seems like execution to me, though that's certainly arguable. > > > This is exactly the mind set that I have spent the last 10 - 15 years trying > to correct, or at least mitigate. In the nineties, running my design firm, I > saw project after project that were doomed before we even got a hold of > them. When you're working as a consultant and a 'go to' design firm, one of > the fastest way to reduce your livelihood is to call this out in initial > client meetings. And, as Barbara states, it is the rare designer that has a > hand or say in strategy.
I totally understand, and even agree with, where you are coming from. It's just that I worship at the altar of execution. Without execution, strategy is nothing more than a bunch of hot air. Useful hot air, but hot air. And product strategy shaped without design thinking can doom projects before they start. ~~~~ Barbara Ballard barb...@littlespringsdesign.com 1-785-838-3003 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
