Better and Complications sound like this book I read along time
ago:Conversation
With Neil's 
Brain<http://www.amazon.com/Conversations-Neils-Brain-Thought-Language/dp/0201483378>

I agree, totally goes hand in hand with design.

I think Outliers strikes my attention most.

This thread kind of makes me think of me just watching Fast Times At
Ridgemont High with the commentary on. When I think of this movie I think
'Cult Classic'; but, when you hear the director, Amy Heckerling, reminisce
about the production it didn't sound like anything went her way. During the
commentary she doesn't try to candy coat or gloss over any of the hellish
nightmares that we all know we face in getting something of value across the
goal line. Pretty much the finish product was nothing like what she wanted;
but, it was WHAT the people funding the project wanted.

WHAT= A viable solution to the problem.
WHY= That is the service being offered.

-design man

On Mon, Jan 5, 2009 at 8:22 PM, Christina Wodtke <cwod...@eleganthack.com>wrote:

> Yes. Outliers is good also. If you love these, try "Better" and
> Complications" by Gladwell's pal Atul Gawnde. HIGHLY relevant to design,
> despite being about medicine.
>
> On Mon, Jan 5, 2009 at 4:05 PM, Angel Marquez <angel.marq...@gmail.com>wrote:
>
>> Is 'The Tipping Point' as good as 'Blink'?
>>
>> On Mon, Jan 5, 2009 at 1:45 PM, Robert Hoekman Jr <rob...@rhjr.net>
>> wrote:
>>
>> > >
>> > > Wilken's Law:
>> > > The effectiveness of research is inversely proportional to the
>> > > thickness of its binding.
>> > >
>> >
>> > I couldn't agree more. In fact, Gladwell's book Blink even backs up this
>> > idea.
>> >
>> > Back to the topic now ...
>> >
>> > -r-
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