On Jan 28, 2009, at 12:28 PM, Yury Frolov|Studio Asterisk* wrote:

It seems like one aspect is missing in this discussion. I'd argue that typical RED project involves a small TEAM of experts who address various aspects of design challenge and may include a lead designer, researcher, usability specialist, technologist, visual designer etc. etc.

I'm not sure that's true. In the studies we've done of folks employing Genius Design (still stickin' with the label!), it's almost always been solo designers. If you rank them in terms of success criteria (we have dozens -- too much to go into here), the solo designers come out at the top. When we've looked at the Genius Design folks working in teams, we found the teams were small (2-3 people) and there almost always was a strong leader with a dominant personality.

From this very early data (we're still collecting and refining our results), this tells us that Genius Design succeeds best in instances where you have a very experienced, skilled individual making the design decisions.

Once the team starts to get multiple experts, they naturally will not agree on important decisions. At that point, they'll require new research to resolve conflicts and further inform the design decisions. This moves them into a different classification of decision style.

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jsp...@uie.com p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks  Twitter: jmspool
UIE Web App Summit, 4/19-4/22: http://webappsummit.com
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