I'd be willing to bet it's a direct reflection of their registration process, which (I think?) follows the more -recent- convention of "don't make the user register until there's a clear benefit to doing so," i.e., until there's a clear contextual reason to do so -- buying a book, for example, or saving items to a wish list.
What's the benefit of an obvious call to sign in, vs. the way Amazon currently does this? Other than the sense that having a sign-in button is a convention and something that people (or specifically, web designers) expect? -Anne On Tue, Jun 30, 2009 at 10:38 AM, Russell Wilson<russ.wil...@gmail.com> wrote: > I always stumble when signing in to Amazon (I may be the only one, I don't > know). > Does anyone have any background information on why they chose to break with > convention (for signing in)? See my very small post on this -- > > http://www.dexodesign.com/2009/06/29/where-is-the-sign-in-on-amazon-com/ > > > -------- > Russell Wilson > Vice President of Product Design, NetQoS > Blog: http://www.dexodesign.com > LinkedIn: http://www.linkedin.com/in/russwilson > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... disc...@ixda.org > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- Anne Hjortshoj | anne...@gmail.com | www.annehj.com | Skype: anne-hj ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
