I think a big part of the problem is:
Hello. Sign in to get personalized
recommendations<http://www.amazon.com/gp/yourstore/ref=pd_irl_gw?ie=UTF8&signIn=1>.
New customer? Start
here<http://www.amazon.com/gp/flex/sign-out.html/ref=pd_irl_gw_r?ie=UTF8&path=%2Fgp%2Fyourstore&signIn=1&useRedirectOnSuccess=1&action=sign-out>
.

The linking seems off (I expect "Sign in" to be a link)





--------
Russell Wilson
Vice President of Product Design, NetQoS
Blog: http://www.dexodesign.com
LinkedIn: http://www.linkedin.com/in/russwilson


On Tue, Jun 30, 2009 at 11:08 AM, Oleh Kovalchuke <tangospr...@gmail.com>wrote:

> It's "Your Account" link. The landing page shows all possible options
> upfront (including "Sign In" box). I think its clever, never had problems
> with that.
>
> Oleh Kovalchuke
> Interaction Design is design of time
> http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm
>
>
> On Tue, Jun 30, 2009 at 9:38 AM, Russell Wilson <russ.wil...@gmail.com>wrote:
>
>> I always stumble when signing in to Amazon (I may be the only one, I don't
>> know).
>> Does anyone have any background information on why they chose to break
>> with
>> convention (for signing in)?  See my very small post on this --
>>
>> http://www.dexodesign.com/2009/06/29/where-is-the-sign-in-on-amazon-com/
>>
>>
>> --------
>> Russell Wilson
>> Vice President of Product Design, NetQoS
>> Blog: http://www.dexodesign.com
>> LinkedIn: http://www.linkedin.com/in/russwilson
>>  ________________________________________________________________
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