I'm guessing that "signing in" is an abstract step along the path to what the use really wants and they are attempting to bypass it. In other words, as a user I never really want to "sign in" - what I want is to look at past orders or see personalized recommendations. BUT, signing in is so much a part of popular convention that it is expected. Amazon's way may theoretically be better but it forces users to retrain themselves and modify their behavior/thought process for Amazon's site versus other sites. -------- Russell Wilson Vice President of Product Design, NetQoS Blog: http://www.dexodesign.com LinkedIn: http://www.linkedin.com/in/russwilson
On Tue, Jun 30, 2009 at 10:12 AM, Diego Moya <turi...@gmail.com> wrote: > Maybe they have read *this* and wanted to collect their $300,000,000... > > The $300 Million Button > http://www.uie.com/articles/three_hund_million_button > > (Short answer: forcing buyers to register cost sales, so that > convention doesn't work for stores). > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
