Is the problem you're seeing (and I totally get) because Amazon spells out "Sign In" prior to and apart from the actions?
On Tue, Jun 30, 2009 at 11:40 AM, Russell Wilson<russ.wil...@gmail.com> wrote: > I'm guessing that "signing in" is an abstract step along the path to what > the use really wants and they are attempting to bypass it. In other words, > as a user I never really want to "sign in" - what I want is to look at past > orders or see personalized recommendations. BUT, signing in is so much a > part of popular convention that it is expected. Amazon's way may > theoretically be better but it forces users to retrain themselves and modify > their behavior/thought process for Amazon's site versus other sites. > -------- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
