The perpetual scrolling behaviour can be achieved on many websites (including Google) with this Firefox add-on: https://addons.mozilla.org/en-US/firefox/addon/4925 . Considering it's quite popular there seem to people who enjoy this kind of behaviour across all kinds of different websites.
Personally, I think for people who are familiar with the scroll wheel, perpetual scrolling eases interaction with webpages that are lists of a lot of items to look through. It allows to skim through the page even faster without stopping to click on next pages links, while scanning for interesting items. I'm afraid it may not be so good for the advertising on the webpage though. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
