On 09/16/2014 11:42 AM, Dave Crocker wrote:
On 9/15/2014 7:00 PM, Roland Turner wrote:
As I understand it, most advertisers maintain a "nuclear ambiguity"
about the effectiveness of their activities, making measurements rather
difficult to obtain.
Every presentation I've seen from usability (human factors, UX, ...)
specialist has said the objective research shows very, very poor efficacy.
Indirect evidence abounds (we can reasonably infer from CPM pricing that
even context-relevant display ads have a value that approaches zero, let
alone those that are out of context as in this case), but that isn't
what you asked.
- Roland
_______________________________________________
dmarc mailing list
dmarc@ietf.org
https://www.ietf.org/mailman/listinfo/dmarc
