> Unfortunatly, software economics are not that easy. I'll bet the gang at
> IntelliJ has given this a lot of thought. I for one think that $399 is
> very reasonable for a corporate setting, and I'm in the midst of making
> that case to the company now.

I agree with that � for a corporate setting.

It's just us miserable outcasts who can't join in! :-)

> There are two problems with your argument, IMO.

> a) Your scale is way off. Games that sell for $50 have potentailly
> millions of sales, at least a couple of orders of magnitiude difference.
> On the other side of the coin look at software that big development
> shops use that has much less thought going into it, but also very few
> customers often sell in the $10,000 range. Its all based on the size of
> the potnetial market. The market for really good well thought out
> programmer's programmers tools is unforunatly pretty damn small. Mostly,
> its just pearls before swine.

Yes, agreed. But with an open API for extending the system and a low 
entry cost, perhaps IDEA could become the closest thing to a "de facto" 
Java IDE.

An open API would allow people to "dirty it up" with their newbie wizards 
and UI editors etc. that "shouldn't" come in the core IDE.

> > Isn't it a case of 100,000 users @ $50 rather than $1,000 @ $200 ?

> b) I really doubt it, but the real problem is getting there. You have to
> have a sustainable business model, even these days, and unless big money
> is willing to support you for 2-3 years to get to that level of market
> saturation, you'll be long out of business before your ultra-cheap
> pricing strucuture catches on.

Yes. It depends on how IntelliJ works of course. If its a company with 
investment this shouldn't be so bad, but if its a bunch of talented guys 
doing it in their semi-spare time, then the immediate income isn't such a 
deal ;-)  

> To us, its worth the price. But I do think that having a $200 personal
> version is a really great idea; as you point out, most non-business
> users are not going to easily drop $400 bucks on anything. I'd consider
> buying IntelliJ out of my own pocket for that much, its that great a
> tool.

Yes, and I almost certainly will at the discounted rate. The problem is 
this $200 license � it says you can't register it to a company, but does 
that mean the billing cannot go to a company? That would suck, as a small 
company as a trading entity for an individual should be able to register 
this as a business cost. Without the bill in the name of the company (and 
payment) this is no good.

At the normal rates, IDEA is more expensive than Windows XP Pro! I 
realise the markets are vastly different here, but so are the R+D costs.
 
> We're programmers, dammit, why is it so hard to pay for something that
> we know people put a lot of effort into? I'm all for open-source and
> everything, but in some cases I think its led people to put little value
> on anything. Maybe that's good from an ultimate social utopia point of
> view, but in the meantime I'd like to keep the folks at IntelliJ happy
> and fed. :-)

Me too! 

> Anyway, I can't find a key anywhere on the site for the current EAP
> program key. Does anyone know where it is? I'm still waiting for
> corporate approval to buy and am seriously jonesing...

Haha. No EAP for another month or so. Jones away.

How about some other innovations:

1) Point scoring system � a way to get discounted / free IDEA by 
evangelising publicly (no not in towns or cities!) or perhaps a sell-thru 
system for websites.

2) Advert swapping. I'll give IDEA some free ads on my websites for 
discount/freebies - How many hits would I need to get per month to get a 
free copy? :-) 

3) Bulk-purchasing � couldn't we get 50 developers or so together and get 
a discounted rate? Come on give us EAP guinea pigs a break :-)

4) Can I part exchange it for my Jbuilder 4? Ha ha. How abut JB4 + 
C++Builder 3 and an original copy of MS Office 97 thrown in for free? ;-)

Cheers



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