Mr. Eric,  perhaps you are fishing in the wrong pond ...

To coin a phrase:   Ask not why some hams buy your radios - ask why all the others do not.

Asking members of this group who are pleased with your products is misplaced.   Instead, you should poll those who recently purchased, or who contemplate purchasing, competing products. More hams purchase competing products than buy Elecraft gear,  so you should ask THEM why.   Disregard sycophantic owners who claim you make the only rig worth owning (even if that is true!) Disregard those who claim other manufacturers have lost touch with their customers, because that is simply not true.  Many well informed, qualified hams buy other brands for good reasons.   In any case, you should determine what induced them to eschew your products for theirs. Contrary to popular belief,  owning Brand X is not a sign of insanity!    Contest guru K3LR has brand X radios in his big contest shack.  World famous Rob Sherwood NC0B has four of the latest Brand X radios and the latest Brand Y radio on his desk.   And they are pretty smart guys.   To increase market share, you must produce products that appeal to more buyers with money to spend.   (I learned this is Business 101.)       ;-)

That is just MY take ... you make the call. K8JHR

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