It has been some time since I have had to explain
or justify product safety activity to a high-level
manager-type. As others have said, it is fraught
with difficulties.
Success depends on first determining the mindset
of the person asking the question. I believe I
would first ask a number of questions to find out
where the person is coming from, why he is asking,
and what his objective is in learning about
product safety activity. Then, I would enter into
a conversation where there is a lot of back-and-
forth so that I could continuously read the person
as to what he wants to know.
For a business, product safety, EMC, and other
regulatory or compliance activity usually represent
a cost without a benefit, a cost without an
associated income. No wonder management will
occasionally inquire as to what happens in the
compliance department.
There is no income derived or guaranteed from
having a set of bumper-stickers on your product.
In some cases, those bumper-stickers may comprise
a passport for the product, but in themselves, they
generate no revenue. Indeed, some organizations
can and do get by without the bumper-stickers, but
usually not for the long term.
Making a product safe, or complying with EMC and
other regulatory issues can prevent fines, and
can prevent a government-ordered product recall.
One management question is: How much money do I
spend to prevent a recall? And, does spending
that money guarantee no recall?
As a general rule, the cost of a recall exceeds
the per-unit profit. Its a money-loser.
And, even the best of us cannot foresee every
product safety event. A product safety recall
is almost inevitable at least once in the lifetime
of a company. Consultants universally advise that
each company should have a product recall plan in
place before the recall.
I address the question of "Why product safety?"
by stating that a company has a moral (as well as
legal) obligation not to injure its customers.
Depending on mindset, management may only agree
with this principle for major injuries, not for
minor injuries (and management decides which
injury is major and which is minor).
Do I sound pessimistic?
Scott raised another issue in that we don't have
such things as primers on compliance and
similar subjects. Nor do we have papers on more
complex subjects (in the field of product safety).
Some years ago, we had the Product Safety
Newsletter. We used this newsletter as a means
for publishing papers on safety topics (although
none was published on this subject).
With thanks to Jim Bacher, many of the old PSNs
are now available for download from:
http://www.ewh.ieee.org/soc/emcs/pstc/psn/
While the IEEE EMC society has several
publications, the product safety folks have
nothing. We need to develop both authors and a
publication medium. We have the medium, the
mindcruiser web site. While it is not perfect,
it is usable.
http://ieeepstc.mindcruiser.com/
We intend this web site as an electronic version
of the PSN. But, we haven't yet developed a
cadre of authors who would post papers to this
web.
This is an open invitation to post papers of
general interest to the product safety, emc,
and telecom communities to this web site.
We're looking for the equivalent of an editor
to oversee this function. Volunteers please
contact me or Jim Bacher.
Best regards,
Rich
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