By the cost of NOT doing so, I didn’t mean their ICE market. I meant cost of 
credits, costs of non-compliance.

One important thing Tesla did (among a long and great list) was provide a 
barrier to regulatory backsliding.  They also showed that there could be great 
demand for great EVs, and ultimately that they could have the cool factor.

No “shame factor” in there IMO.

No op-Ed’s targeting them, no campaigns excoriating them - not on the country’s 
radar at all.

You want “shame factor”? VW diesel.


- Mark

Sent from my Fuel Cell powered iPhone

> On Jul 25, 2020, at 10:04 AM, Willie via EV <ev@lists.evdl.org> wrote:
> 
> 
> 
>> On 7/25/20 5:19 AM, Mark Abramowitz via EV wrote:
>> OEMs were never “shamed” into bringing EVs into U.S.. Regulations, and the 
>> cost of NOT doing so did it.
> 
> Well, "the cost of NOT doing so" is, at least in part, from the threat of 
> losing their ICE market.  That, due to Tesla success in developing the EV 
> market.  I would consider that "shamed" into getting into the USA EV market.
> 
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