OEMs were never “shamed” into bringing EVs into U.S.. Regulations, and the cost 
of NOT doing so did it.

- Mark

Sent from my Fuel Cell powered iPhone

> On Jul 24, 2020, at 9:46 PM, Lee Hart via EV <ev@lists.evdl.org> wrote:
> 
> From: Peri Hartman
>> I want a cheaper Tesla, too. But I think Willie is right. If Tesla had 
>> tried to make a cheap model sooner, they would have only sold a trickle. 
>> That's not a good way for a startup to survive. Selling into to the 
>> masses will be a low profit cut throat market. I think that time is 
>> coming for Tesla, but not here yet. Little room for mistakes, high 
>> volume required, and ICE functionality.
>> 
>> The last raises eye brows, I know. But you aren't going to change the 
>> public attitude.
> 
> I feel much the same way. Tesla had enough money that they *could* have 
> produced an inexpensive EV first; and maybe even sell a lot of them. But they 
> wouldn't have made money; and worse, they wouldn't have been able to attract 
> investors. Without investors, I doubt they could have run the company at a 
> loss for long enough to become profitable.
> 
> And, though I'd like to see it happen faster, Tesla is slowly getting the 
> prices down and producing cheaper EVs.
> 
> So, I wish them all the luck in the world. They deserve it; and more 
> importantly, it's likely the automakers wouldn't be offering EVs in the US if 
> Tesla hadn't shamed them into it!
> 
> Lee Hart
> 
> 
> --
> Excellence does not require perfection. -- Henry James
> --
> Lee A. Hart http://www.sunrise-ev.com
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