It's curious.  Tesla has won previous cases by convincing juries that they'd 
provided enough disclaimers.  They almost took this one to trial too, but 
agreed to settle at the last minute.  

What changed their minds?  

Is there something in this case about the cars that they didn't want made 
public?  

Were they worried about the award giving other accident victims and their 
families ideas?  In the settlement, Tesla kept the amount of the award a 
secret.

Did they think that settling would get the case out of the news quicker, 
thus reducing the damage to their image?

Tesla does seem to have a worsening image problem.  As they say, the plural 
of anecdote isn't data, but IME - justified or not - the top of mind 
response to "Tesla" among the non-EV-fans I talk to is usually either 
"battery fires" or "autopilot accidents."

You can blame the news media for that if you want, but last I heard, Tesla 
doesn't even have a PR department to manage their image.  I guess Musk 
doesn't think he needs one.  (He also doesn't think Teslas need driver 
assistance radar because human drivers don't have radar, but I digress.)

There are conflicting reports on Tesla's accident rate.  You might ask 
Hertz.  They had more accidents involving Teslas than their other cars.  

I'm not an expert, but IMO there are at least 4 safety problems in play.

1. Software state: What other auto manufacturer would allow its customers to 
beta-test its driving assistance features?

2. Controls: Nonstandard. Newbie-confusing.  Too much on a touchscreen, so 
you take your eyes off the road for too long.

3. Power: Too much.  Stupid power amplifies stupid drivers' stupidity.

4. Drivers: Seems like "Tesla driver" is the new "BMW driver." 

These aren't likely to change, because Tesla is mainly in the business of 
building cars not to please real world drivers, but to Elon Musk's taste.

So I think that the accidents and the lawsuits will keep happening.  

It'll be interesting to see whether this will be Tesla's new legal strategy, 
and what will happen with their image.

David Roden, EVDL moderator & general lackey

To reach me, don't reply to this message; I won't get it.  Use my 
offlist address here : http://evdl.org/help/index.html#supt

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                                                   -- Anonymous 
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