> Great but...  who's the target? The client if you will? Because the pitch
> will be different if you're a CTO, a third-party service, a developer,
> some random user.

You are targeting normal users.

As Peter said, jabber.org will still explain the possibilities of
running your own server, but this will interest only a very small part
of the potential Jabber(.org) users. All the other users don't care
about this choice (they don't on MSN, they don't on Skype, they don't
on anything).

The 'advanced' users will look further to see how they can set up
their own server behind their corporation firewall, ...

And developers are the target of xmpp.org.

cheers,
Remko
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