Thanks for all the great comments! A few short notes.
Internet selling, like Sams Club, John's Electronic
surplus and phones, is here to stay and we were
interested in how others took advantage.
We learned a long time ago that you cannot tell a
customer "no", the "no" must come from him. We are
selective in "picking" customers, and we have a whole
list of things that tell us we would rather NOT have
this customer. If we foresee problems, we will
multiply our bid, hopefully to the point the customer
will look elsewhere. But we have our bid was
accepted, which we quickly and happily sub'd out
(taking our "finders fee"). We had cases where the
customer went elsewhere for the better deal, but came
back to us happily accepting our way of doing things.
As many of you pointed out, we're in business to
support us and our employees and families. If we
can't , there's not much sense doing it. We have an
additional requirement here, we enjoy ours jobs and
what we do, and we want to work with customers that
are enjoyable to work with.
Several mentioned computer stores. In 1988, we sold
our last store, when we saw more of our customers at
the supply house than in our stores! Not fun making
up thousands in rent and utilities on a 3% margin.
When we liquidated stock, we discovered how the other
stores were surviving, by paying 10 cents on the
dollar from the latest defunct store. But we still
support a number of computer customers, fixing /
setting-up what they buy at Fry's ;-)
The prospect that started my question actually bought
the system from us, liked the idea we were 15 minutes
away. And we also had an install for a system that
was a website buy. Was funny, most box UPC's were
gone, how long will these folks be around should Pano
stop the rebates?
Again, thanks for some great ideas.
Wish you all the best.
-larry / dallas
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