On Wed, Jun 20, 2001 at 11:55:50AM +0100, Robert Shiels wrote:

> I use Outlook Express, and if there is a link in a text only email, it is
> highlighted and can be clicked on to open in IE5 automatically. I'm guessing
> that a huge proportion of people have this facility. So my clickthrough rate
> is independent of whether email is HTML or text.

However, the target URL has to be visible for this to happen, whereas most
HTML ad-mail will have a <font size="4"><font color="red">
<a href="http://www.dodgycompany.com";>CLICK HERE!!!</a></font> thing goin'
on...

Alex

PS: Yes, my </font> tags are deliberately mismatched.
-- 
"Four pints of milk, a turkey baster and some plastic
 tubing, that's all you need."
http://www.cpio.org/~grimoire
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