On 2018-09-03 13:10:29 (+0100), Jan Schapmans wrote:
as I've started this threat I wanted to give you all an update on what
we've learned but in fact what we probably all knew.
- customer is doing some bad practices and it's hard to make them
change :-)
- check & double-check FBL's, unsubscribe & list-unsubscribe
functionality
- if unsubscribe process seems to be too complex and a lot of users
stop before actually unsubscribing, just identify the users by click &
unsubscribe them
- Start Gmail warmup with low volume & highest engaged users
- do not send duplicates (we now only send the latest requested
valuation - We found out some users are receiving up to 20 emails
with almost the same content)
- increase volume gradually & slowly
- increase volume with high engaged users
- keep track of complaint rate and only when low, increase volume
- keep track of view rate & click rate and only when high, increase
volume
- Gmail: reputation can be tight to small content blocks (a phone
number, a link, ...) test test & test to see the impact.
- Gmail: number of accounts are limited by your mobile phone number
:-)
thx all for contributing, much appreciated!
All of this sounds good.
But have you kicked out that spamming customer whose shoddy practices
are harming your carefully monitored reputation?
Philip
--
Philip Paeps
Senior Reality Engineer
Ministry of Information
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