I think it's fair to say that there is "some" room for nuance on cold
email, but the reason I don't allow it on my platform and I actively
work to block companies that do, is simply this:
There is absolutely no one out there looking for help to send a cold
email that isn't sending spam.
I mean if I see you and what you do and I think "We could really do
something good together" I write you a personalized email, by hand,
asking if you'd like to do business together. Is that spam? Of course
not. But then there's what actually happens when someone needs help from
a cold email company:
I collect a list of email addresses at companies that match a specific
filter/business type, run a script to replace a variable with their
name, and then blast out 4,000 duplicate emails with the old "spray and
pray" technique. It's a numbers game, I don't care if you don't get back
to me because I don't even know who you are. You were just part of a
scraped list.
While the single, hand-typed cold email is fine, the automated cold
email blast is spam. By merely saying "we want to help you send cold
email" you're only focusing on the latter. Because when you're
personally hand-writing a message to someone that you want to do
business with, you don't need a service to help you do it.
On 2022-09-03 17:43, Radek Kaczynski via mailop wrote:
Good evening,
I feel like I need to come clean on the Bouncer - Woodpecker
association and my perspective on cold email.
(But please let me know if my responses are not welcome - I feel here
like a guest, and I don’t want to abuse your hospitality)
Long story short - when working for Mack Trucks, we had issues when an
email address was passed over the counter at the dealerships. Many
typos were affecting not only the continuity of communication but also
master data management and further processes down the road.
At the same time, I was going through a divorce and decided to move
back from the U.S. to Poland.
When I told my friend (CEO of Woodpecker) about it, he motivated me
and helped me to take a big step - quitting my corporate job and
starting Bouncer.
So I’m not directly associated with Woodpecker, but indeed there is
some connection between Bouncer and Woodpecker:
- Woodpecker’s CEO is my close friend from high school,
- He helped me establish Bouncer, when I decided to come back from the
U.S. to Poland,
- Some Woodpecker’s shareholders are also Bouncer’s shareholders,
- Woodpecker is one of Bouncer’s customers,
- We initially had offices in the same building.
If it comes to the cold email… I think it’s not that
black&white…
I personally am not a fan of cold email, and sometimes do get
irritated by the spammy one.
But I also see it sometimes as an equalizer - giving the same chances
when competing with global enterprises.
This way, small businesses can reach out to potentially interested
customers - which is very costly and very difficult in other
communication channels.
Small businesses can’t usually afford sophisticated marketing
funnels (full of Ads, LeadMagnets, Remarketing to get opt-in, and then
sharing the contact in the network of affiliates).
In a cold email, you don’t have to have huge budgets only because
your big competitors can afford high Customer Acquisition Costs.
But RESPECTFUL cold email is complicated and thus rare to see.
Cause respectful cold email is about:
- excellent prospecting- identifying those recipients that with a high
probability would like to see one offer
- well crafted and personalized copy (and by personalized, I don’t
mean “Hello {first_name},”)
- not intrusive and respectful sequence.
Kind Regards
Radek
P.S.
Bill, if I can be honest - it did hurt me when you wished me starving
on the street.
Especially as I do my best to be a decent human being.
Additionally, as a fresh father, I would hate for my baby daughter to
experience hunger because of my poor business decisions.
I do understand your frustration with what our services do, and I’m
sorry it causes hard feelings, but I hope it was just a rhetorical
figure.
P.P.S.
If any of you would like to get a full list of our IP addresses and
domains so that you can block Bouncer’s requests - please feel free
to email me at ra...@usebouncer.com.
________________________________
Radoslaw Kaczynski | CEO of Bouncer
ul. Cypriana Kamila Norwida 24/1
50-374 Wrocław, Poland
Date: Fri, 02 Sep 2022 16:13:24 -0400
From: Bill Cole <mailop-20160...@billmail.scconsult.com>
To: "Larry M. Smith via mailop" <mailop@mailop.org>
Subject: Re: [mailop] SMTP noise from *.bouncer.cloud
Message-ID:
<e2f16089-7098-4c69-8492-7ca158268...@billmail.scconsult.com>
Content-Type: text/plain; format=flowed
On 2022-09-02 at 14:16:25 UTC-0400 (Fri, 2 Sep 2022 18:16:25 +0000)
Larry M. Smith via mailop <mailop....@fahq2.com>
is rumored to have said:
On 8/31/2022, Bill Cole via mailop wrote:
(snip)
Who/what/where their clients are, and for what purpose of course, is
not likely something we will find out unless they like to share
more, but we can continue discussing this in terms of all the
operators out there, and what constitutes the good vs the ugly.
Their intended service is the problem.
Also at the same address physical address;
https://woodpecker.co/
It's as if they live in a different reality... Where 'cold email' is
not
intrinsically problematic.
The name only makes it worse.
--
Bill Cole
b...@scconsult.com or billc...@apache.org
(AKA @grumpybozo and many *@billmail.scconsult.com addresses)
Not Currently Available For Hire
_______________________________________________
mailop mailing list
mailop@mailop.org
https://list.mailop.org/listinfo/mailop
_______________________________________________
mailop mailing list
mailop@mailop.org
https://list.mailop.org/listinfo/mailop
