On 2025-10-11 at 03:43:35 UTC-0400 (Sat, 11 Oct 2025 09:43:35 +0200)
Jaroslaw Rafa via mailop <[email protected]>
is rumored to have said:
Dnia 11.10.2025 o godz. 08:32:26 Hans-Martin Mosner via mailop pisze:
Why oh why don't they use "bankofamerica.com" for everything related
to Bank of America?
Because of marketing.
Marketing people should be blamed for 80-90% of the problems we're
discussing here.
And they aren't even good marketers.
Subdomains instead of a proliferation of registry-level domains help
maintain coherent branding and help customers know where to go. For
example, if I want to buy something from Apple I go to store.apple.com.
Guess where support is? That's right. Microsoft gets this too.
Proliferation of domains promotes an image of an organization fighting
with itself, with groups trying to maintain distance from the
organization as a whole.
--
Bill Cole
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