Alon Altman wrote:


On Sat, 3 Dec 2005, Dotan wrote:

who bought a computer with windows preinstalled and think IE is "The
Internet".


Yes.


How would you motivate a person who isn't interested in computers at all
to come hear a lecture about something he knows nothing about?

I tried time and again to offer wider use of the dual meaning term "free software"
I made logos with this term. I offered poster/postcards design with it.
I also generated some (what I thought were) teasing slogens and graphics.
Unfortuntly some people thought pushing the very-well-known name "Linux" in will do more good.

Your "basic steps" lecture seems to cover mail and lynx. How
could a computer-illterate person use those? How could someone who doesn't know how to install a program on Windows will be able to use a professional 3D graphics package such as Blender you present in your Multimedia lecture?


I'm glad to say both lectures were presented very fine.


Sure, because you got an audience of advanced users, just like all other
clubs did.

I try to judge it from the PC cluless point of view.


I undersatnd thet Adir made use of my colorfull and pretty childish slides in Haifux and I'm sure he did that emphesising different things then I did in the JLC.


Why do you think that? What did you emphasize? Adir more or less explained
why Linux is not different than Windows. I stuck to your slides more
strictly.

I asked Adir which said he emphesized that Linux has a well established graphic interface. I hope I emphesized the variety which allows each to choose what he feels good with. I also hope I managed to pass the idea that it really is easy to use and that we are always there to help.

According to registration data, 78% of the people who registered for JLC W2L series define themselves as "advanced users" or above, and 55% of the people have at least tried Linux. Maybe you don't know who your audience
are?


Maybe I got the posters a week before the lectures started.

Where did you hang these posters to get the basic user profile you were
looking for?

First of all HUJI which is close to me and where many non cs-students come regularly (I'm not even close to be a cs-student as you might already know) and than the Leyada.
I know of at least two more schools where posters were hanged.
I would love to get suggestion for other options to improve our targeting next time.

Maybe you invested in advertising on Google for those who look for linux
on the web (that's pretty much defines an advanced user profile).


  Linux is mentioned on an again in the media. I didn't advertise only on
the keyword "linux". I also tried keywords such as "virus", "popup", etc.
but the click-through and subscription rates for these keywords were
dramatically lower.

Maybe you don't count those who register on the JLC site. Maybe some are
HUJIs CS students which are welcome fall out of the target audiance. And
maybe I missed and I should try different methods to reach the audiance
I'm looking for.


  The problem is you won't reach this audience unless you come to them.
People who are not interested in computers won't come to a lecture about
computers. It's as simple as that.

And I unswered "Yes" when you asked if I was addressing "those who bought a computer ..." These have high interest in free software (note I'm using the term free and not FOSS) .... and penguins ;)

Dotan

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