Bruce is totally correct.

while neither of us like selling 99 cent items, we do sell lots of them to people who don't buy Godzilla one sheets

One new customer recently wrote me how happy he was to find MoviePosterBid and how lucky he felt he was to be able to buy lots of posters without spending lots of money and while many seasoned collectors like to laugh at that, nearly every one of you was there at some point in your past because most collectors do start at the bottom

it's like drugs.. you start with grass (cheap $1 posters) and then you finish with heroin ($10,000 Forbidden Planet posters)

it's just that most of you are hooked on the expensive dope

Rich


At 08:38 PM 2/5/2009, Bruce Hershenson wrote:
I would have 10,000 free lunches coming!

I pretty much DO come close to this, taking 75% on under $8 items. But I DO lose money on sub-$20 items, so I have to do this to discourage them.

The good news is that a lot of the sub $10 items I auctioned last year were old consignments, and while I still have thousands of them left, I am coming near the end of them, and I HAVE been getting much more selective in the new consignments I take.

As to Sean's "My hat is really off to him and his staff for all the hard work they do to ensure prices remain so affordable for so many", I completely agree. Many MoPo'ers have been in this a long time, and turn up their nose at "junk", but there really ARE a lot of new collectors who love their $5 and $10 posters almost as much as you love your $100 and $1,000 ones, and I provide an affordable way for them to keep collecting.

Of course, there are also lots more of those types of collectors, which is why I have sold to 31,000 people, whereas the "hardcore" part of the hobby likely only numbers 5,000 or so.

Bruce

On Thu, Feb 5, 2009 at 9:47 PM, Roger Kim <<mailto:roger...@iname.com>roger...@iname.com> wrote: I think Bruce should charge 100% commission for any poster that sell for $9 or less, since that is his estimated cost of selling a poster. Anyone who consigns a poster that sells for less than $3 should be required to buy him lunch.

I think I owe him a free lunch.

-rk

On Feb 5, 2009, at 7:19 PM, Sean Linkenback wrote:

Very interesting.
And it definitely fits the notion that there are tons of bargains to be had even at Bruce's site. I think it's amazing that despite Bruce's begging for people to stop sending him very inexpensive items (and having a consignment rate to actively discourage it) still a full 30% of what he sold in 2008 was for under $10. Based on the numbers given, I wouldn't be surprised to see that 50% of all his items actually sold for less than $20.

He's already told us that he loses money (or at best breaks even) on sub-$20 items, and some quick math from the numbers in his ad show that for taking up 30% of the work, those less than $10 posters only bring in 3.6% of his revenues.

My hat is really off to him and his staff for all the hard work they do to ensure prices remain so affordable for so many.



----------
From: MoPo List [<mailto:mop...@sol03.american.edu>mailto:mop...@sol03.american.edu] On Behalf Of Bruce Hershenson
Sent: Thursday, February 05, 2009 10:00 AM
To: <mailto:mop...@sol03.american.edu>mop...@sol03.american.edu
Subject: Re: [MOPO] those testimonials for tloceposters

It seems that my latest Movie Collector's ad fits in this discussion. Note that the ad was created before the first MoPo Loce/Professor Powers post appeared!

See the ad at <https://www.emovieposter.com/unused/20090130_februarymcw_ad.jpg>https://www.emovieposter.com/unused/20090130_februarymcw_ad.jpg

Bruce
Visit the MoPo Mailing List Web Site at <http://www.filmfan.com/>www.filmfan.com
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