Updated to include all 13 versions of the 1967-68 Graduate 27 x 41 1-sheet. -d. =====================================================
Bruce and Matt are correct. Several years ago I wrote to MoPo about my research of the Transamerica logo in relation to "The Graduate" one-sheet, a film which premiered on December 21, 1967 but carry a 68/26 NSS marker or a 1968 copyright date, some with the "T" Transamerica logo, some without. Cut to the chase (if you do not want to read what I wrote below) - The UA / Transamerica logo made its FIRST APPEARANCE on posters in early 1968. -d. ======================= GRADUATE ONE-SHEETS, 1967-1968. ======================= THE GRADUATE TIMELINE - Poster release versions & history, updated 11/17/13. * As an all-time nut of "The Graduate," there are at least (13) thirteen known versions of the one-sheet issued in 1967-1968. "Pre-Oscar" posters are more desired, which appeared with the film's premiere in NYC and LA on December 21, 1967 - and used until the Oscars on April 10, 1968. Look closely for distinctive Embassy Pictures or Avco Embassy markings - vs. markings featuring the United Artists' / "T" Transamerica logo. * UA / Transamerica posters appeared AFTER the Embassy posters in early 1968. Some collectors refer to Transamerica posters for "The Graduate" as international posters - but this is not true. Some "Graduate" one-sheets with the Transamerica logo have NSS 68/26 markings. For now, the consensus is any "Graduate" 1-sheet with an NSS 68/26 mark on the front and/or stamped on the back was for the U.S. market. Any 1-sheet without the NSS 68/26 mark was for the international market. First issue one-sheets do NOT have the UA / Transamerica logo. * Parenthetically, in the post-NSS era, there is confusion and controversy with posters of contemporary movies without MPAA ratings. Not all posters without an MPAA rating are international posters, e.g., the best that I know is the "Saving Private Ryan" double-sided advance one-sheet with the lone soldier image and no MPAA "R" rating. This is NOT an international poster unless the UIP distributor's logo appears in the lower credits. The lone soldier advance WITHOUT an MPAA rating nor a UIP logo - was displayed at theaters throughout the U.S. during the winter and spring of 1998, up to its domestic release on July 24, 1998. I put first issue U.S. "Saving Private Ryan" 1-sheets in the "this film has not yet been rated" category of advance issue movie posters. -------Graduate Released, December 21, 1967-------------------------- 1. chalk drawing, NO Oscar logo - Embassy NSS 68/26. 2. photo style, NO Oscar logo - Embassy NSS 68/26. 3. chalk drawing, NO Oscar logo - rare NY Film Critics reviews style - Embassy NSS 68/26. 4. chalk drawing, NO Oscar logo - MPAA "M" (for Mature Audiences), Embassy NSS 68/26. 5. photo style, NO Oscar logo - MPAA "M" (for Mature Audiences), Embassy NSS 68/26. 6. chalk drawing, NO Oscar logo - UA / Transamerica, NSS 68/26. 7. photo style, NO Oscar logo - UA / Transamerica, NSS 68/26. 8. chalk drawing, NO Oscar logo - UA / Transamerica, NO NSS, just "Copyright 1968" (intl.). 9. photo style, NO Oscar logo - UA / Transamerica, NO NSS, just "Copyright 1968" (intl.). -------Graduate Wins Best Director Oscar, April 10, 1968------------- New posters are printed with Oscar and Transamerica logos. (ALL Oscar "Graduate" one-sheets from 1968 have the Transamerica logo.) 10. chalk drawing w/Oscar logo - United Artists / Transamerica, 68/26. 11. photo style w/Oscar logo - United Artists / Transamerica, 68/26. 12. chalk drawing, w/Oscar logo - UA / Transamerica, NO NSS, just "Copyright 1968" (intl.). 13. photo style, w/Oscar logo - UA / Transamerica, NO NSS, just "Copyright 1968" (intl.). Date: Sat, 16 Nov 2013 18:03:36 -0600 From: i...@filmartgallery.com Subject: Re: Italian Bond posters To: MoPo-L@LISTSERV.AMERICAN.EDU Thanks to everyone for the input, and for confirming what I've always believed to be true. As for Transamerica - they purchased UA in 1966 and started to put their name on posters in 1967 then started to separate that combined logo in 1968. I don't know what the first UA poster with the the large T Transamerica logo was - it would seem to be "The Thomas Crown Affair" in summer of 1968. The earliest poster I can recall seeing with the newer logo was the foreign style "The Graduate", which would have been printed in January or February of 1968. It was an Embassy/Joseph Levine production. Matthew McCarthy film/art Original Film Posters www.filmartgallery.com http://www.facebook.com/filmartgallery https://twitter.com/filmartgallery i...@filmartgallery.com filmartgall...@aol.com 323.363.2969 Date: Sat, 16 Nov 2013 18:46:29 -0500 From: tapenn...@aol.com Subject: Re: Italian Bond posters To: MoPo-L@LISTSERV.AMERICAN.EDU Hi Bruce: I would say it could be 1968 or 1969. Yes, before 1970. The OHMSS one sheet has a copyright date of 1969 on it like the OHMSS window card. The OHMSS National Screen Service stamp on the back states 1970 on the 1969 one sheet. Transamerica must have aquired United Artists in 1968. As far as the Italian poster in Grey's Heritage Auction it definitely is a re-issue. It should state "Dear Film" on it as the foreign distributor to be a first release. Best, Tom -------------------------------------------- In a message dated 11/16/2013 6:15:08 P.M. Eastern Standard Time, brucehershen...@gmail.com writes: I hate to ever disagree with Greg, but I am 100% certain that the Transamerica logo first appeared on United Artists posters in 1968 (there are 1968 posters with it and without it). Unless I am misunderstanding what he wrote, in which case I apologize! -------------------------------------------- On Sat, Nov 16, 2013 at 4:07 PM, Greg Ferland <posterc...@yahoo.com> wrote: Just to reiterate what Sam is saying, Transamerica was not aligned with UA until the 70s - or after YOLT was release, so it is very clearly a re-release...an original re-release I would say! Greg -------------------------------------------- On Sat, 11/16/13, Posteritati <m...@posteritati.com> wrote: Subject: Re: [MOPO] Italian Bond posters To: MoPo-L@LISTSERV.AMERICAN.EDU Date: Saturday, November 16, 2013, 2:06 PM Mat, We have had both versions, and there is a 1967 version without Transamerica and a 70’s RR with Transamerica. regards,sam posteritati.com / facebook / twitter / pinterest / instagram / skype posteritati 239 Centre St New York NY 10013 / tel 212.226.2207 / sms 516.900.2207 -------------------------------------------- On Nov 16, 2013, at 5:00 PM, Matthew McCarthy <i...@filmartgallery.com> wrote: Hello All- I recently contacted a seller to inquire about an Italian 55"x79" 'You Only Live Twice', the version with the Transamerica logo in the lower left corner and United Artists in the lower right corner. His response was "We did a lot of research on this poster and are convinced it is an original release". I am not convinced. It has been my understanding that the first release posters have a Dear Film (distributor) logo on the bottom left, while the right side have the United Artists logo within a circle and (in smaller type) "A Transamerica Company" Now, I know it can be hard to date Italian posters, but one of the best "tells" is the logo of the distributor/production company. In this case, the circular logo at the right was used in 1967-1968; the Transamerica logo that is in the left of the poster in question was used from 1968-1975. This film was released in Italy in August 1967. Perhaps it is a second printing, perhaps a 1970's reissue (which is what I have thought) but I don't see how it could be first release. Anyone have any thoughts/facts on this? Thanks- Matthew McCarthy film/art Original Film Posters www.filmartgallery.com http://www.facebook.com/filmartgallery https://twitter.com/filmartgallery i...@filmartgallery.com filmartgall...@aol.com 323.363.2969 Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: lists...@listserv.american.edu In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: lists...@listserv.american.edu In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.