*>> Sure you'll be able to buy an "unlock" code, but will the end-user
realize that they are getting the same physical hardware as someone who pays
more and know that they can unlock better performance?*

Does it matter if they realize that?

If what they pay matches the performance they thought they were getting at
that price, then the transaction is a huge success.


*ASB*
* *
On Wed, Sep 22, 2010 at 8:51 AM, John Aldrich
<jaldr...@blueridgecarpet.com>wrote:

> Here's something I thought of... Sure you'll be able to buy an "unlock"
> code, but will the end-user realize that they are getting the same physical
> hardware as someone who pays more and know that they can unlock better
> performance? Thinking about the folks who go into Best Buy or WalMart to
> buy
> a new computer (this appears to be the market that this new "feature" is
> aimed at.) My thought is that they're going to buy whatever is on the shelf
> and not realize that they just need to buy an "upgrade"/unlock code to
> enable better performance.
>
> How is that going to help the end-user?
>
>
>
> From: Andrew S. Baker [mailto:asbz...@gmail.com]
> Sent: Tuesday, September 21, 2010 7:12 PM
> To: NT System Admin Issues
> Subject: Re: Intel wants to charge to unlock features already on your CPU
>
> I disagree that the costs are being subsidized at the low end.  It costs
> less overall to manage the product as a single unit with  unlockable
> features than a two separate products with hard coded features.
> And since the primary competitor has still not embraced that model, it is
> still possible for someone to compare the value of both the low end
> processor and the high one independently.  I'll very that both levels of
> consumer well get better pricing than before, even as Intel bags more
> profits.
> -ASB: http://XeeSM.com/AndrewBaker
> Sent from my Motorola Droid
> On Sep 21, 2010 6:00 PM, "Ben Scott" <mailvor...@gmail.com> wrote:
> On Tue, Sep 21, 2010 at 5:37 PM, Andrew S. Baker <asbz...@gmail.com>
> wrote:
> >>> But another way to l...
>  That works as long as no one can offer a comparable but lower-priced
> product.  If your price is high because your costs are high (living,
> education, experience, etc.), chances are good you'll have continued
> work -- potential competitors will likely have similar costs.  If your
> price is high while your costs are low, that's another matter.  If
> competition moves in, your customer base is likely to defect en masse.
>  Even if you lower your prices to compete, you now have a reputation
> as having a high price/cost ratio.  Customers often dislike that, and
> express their dislike with their wallets.
>
>  Since legislative action is part of the big picture (with the
> hardware thing), popular opinion can matter for that reason, too.
>
> >> High price/cost ratios tend to yield unstable long-term
> >> economic relationships, unless presti...
>  They're only better for the customers who buy the product with the
> lower price and get the lower intended performance.  The customers who
> pay for more performance get a worse deal.  Both parties get  the same
> physical material.  Both benefit from the same NRE.  But the high-end
> guys pay more.  They end up subsidizing the low-end guys.  Sometimes
> the high-end people don't mind, but sometimes they do.  When people
> propose taxing the rich to give to the poor, the rich tend to put up a
> pretty big stink, for example.
>
> > Frankly, I think that the hardware side of the house has suffered with
> low
> > margins as compared ...
>  I agree completely.  But weren't you just making a point about the
> scope of this discussion?  ;-)
>
> >>> I think you're arguing a narrower scope of issues than some other
> people
> >>> are.
> >
> > Yes, I am...
>  Well, your choice, but don't be surprised when you get persistent
> confusion/disagreement.  One can "win" any argument by carefully
> defining terms.  If mutual understanding is the goal, you need to
> change minds.  :)
>
> -- Ben
>
>

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