On 4/8/06, David Savage <[EMAIL PROTECTED]> wrote: > I am not a big fan of the rebate concept. IMO, it would be much easier > if the store just reduced the price by the "rebate" amount & then > claim the difference from the manufacturer / wholesaler.
The difference here is that no discounts were offered to the retailer. Pentax pays Scumbagrebatecompany a fixed amount to cover the rebates, based on some algorithm that says for a number of lenses sold, only a certain percentage should require a rebate. Scumbagrebatecompany gets to keep the difference. The rebate company's profit looks like this: dollarspaidbypentax - (lensessold*amountofrebate). The rebate company has decided long ago what their profit margin should be. As the margin drops closer to that predetermined point, the likelihood that they'll honor the rebate drops, too. Of course, they would look pretty silly if they stopped honoring rebates entirely at some point, so they spread it out over the course of the rebate time frame and refuse a handful of legitimate rebates here and there. Sounds like you got lucky, Rick. -- Scott Loveless http://www.twosixteen.com -- "You have to hold the button down" -Arnold Newman
