P. J. Alling wrote: >If were better wouldn't it be >logical to expect better sales to old farts like us?
But Pentax have concluded there wouldn't be *enough*. If adding the aperture simulator costs $5.00 per camera (much lower than what I've heard from people at Pentax but it'll do for demonstration purposes) a production run of 10,000 cameras will have an additional manufacturing cost of $50,000.00. If it results in sales of 1000 cameras to *people who wouldn't have bought the camera otherwise*, that's not even going to come close to recouping its cost. Of course we can argue the numbers, like the actual per-camera cost and the number of people to whom this feature is a deal-breaker (I'd guess far less than 1000, you'd certainly predict more), but the bottom line is that Pentax has already made these calculations to their satisfaction. -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net
