Interesting....

I guess it makes sense.  Up to now. digital photography has never really
been about "quality".

I find the Fuji Super CCD technology somewhat of a joke.  You can't end up
with more raw material than you start with.

Tom C.

----- Original Message -----
From: "Cotty" <[EMAIL PROTECTED]>
To: "Pentax List" <[EMAIL PROTECTED]>
Sent: Monday, October 22, 2001 10:11 AM
Subject: Pentax Digital NEWS - FULL STORY from AP 27th OCT.


> From Amateur Photographer (27 Oct):
>
> 'Pentax set to scrap plan for flagship digital launch'
>
> 'Pentax is likely to shelve plans to launch a 6 MP flagship digital
> camera in favour of a 'lower-end' SLR to be unveiled next year.
>
> 'Pentax UK's John Dickins admitted that Pentax wants to move away from
> the 'cost no object, best quality possible' area of the digital arena
> because, he said, 'things change so fast we have to change direction'. He
> claimed: 'What seems to be happening is that cameras like the Canon D30
> and the Fuji S1 Pro are creating much more consumer interest than cameras
> at the higher end of the scale'. The Fuji S1 Pro uses the company's Super
> CCD technology to increase the image file size to 6.1 megapixels. The
> camera itself uses a 3.34 million pixel CCD.
>
> 'Commenting on the expected launch of a new 'consumer' SLR next year, he
> added: 'I don't know the exact details but what we are talking about is
> something interesting like the Fuji S1 Pro or the Canon D30.
>
> 'The announcement comes a week after [Amateur Photographer] reported on
> delays in launching the high-end camera, codenamed MR-52, which had been
> due to appear in UK stores last month.
>
> 'When it was first announced at last year's Photokina trade show in
> Germany the camera was billed by Pentax as a 'high-spec' model based on
> the company's 35mm SLRs.  It was to be compatible with Pentax K-mount
> lenses and to use a digital chip jointly developed with Philips.
>
> 'However, Dickins denied that Pentax was lowering it's target market. 'We
> are just broadening it,' he insisted.
>
> 'Though he did not know when the camera will be out in the UK, Dickins
> confirmed it would probably make it's first appearance at next year's PMA
> show in the US.
>
> 'Pentax also recently ditched plans to launch a 3.43 MP SLR to be called
> the El-3000, a camera it developed with Hewlett-Packard. Instead, as
> [Amateur Photographer] reported last week, Pentax wanted to concentrate
> on launching the Optio 330 digital compact because it felt that the 'ease
> of use' and small size of the Optio would more fully meet customer needs.'
>
> ******
>
> Amateur Photographer is a really great magazine and I subscribe and I
> love it to bits, so please don't sue me for reproducing that report!!!
> Honest!!!
> -
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