On Dec 10, 2009, at 9:43 PM, Graydon wrote:

> On Thu, Dec 10, 2009 at 09:32:09PM -0500, paul stenquist scripsit:
>> On Dec 10, 2009, at 8:58 PM, Graydon wrote:
>>> On Thu, Dec 10, 2009 at 05:21:46PM -0800, John Celio scripsit:
>>>> Same here, and that's my answer to my own question.  A fast normal
>>>> prime is the only thing I think Pentax is missing, and I honestly
>>>> don't understand why they haven't hit that mark yet.  It's probably
>>>> the only lens I could afford right now, too, to touch on what Doug
>>>> said.
>>> 
>>> Sony A850.  They *have* to go full-frame now, and probably a year or
>>> so earlier than they were planning/expecting.  So normal has moved.
>>> It's probably moved off the careful sensor availability schedule,
>>> too.
>>> 
>>> I'm expecting that the DFA 50/1.* -- I've seen a rumoured screen
>>> grab for a DFA 50/1.0 -- probably got kicked way up the priority
>>> queue, while the DA* 30/1.* got kicked down, and there's a vehement
>>> discussion about whether or not to discontinue the FA31, if the
>>> optical design for the 31 should be transfered directly to the
>>> DA*30, etc.
>>> 
>> Don't bet on it. Pentax won't be competing in the diminutive
>> full-frame pro market. They are way too far behind the curve in the
>> lens lineup, and they don't have the financial horsepower of Sony.
>> There will always be buyers for high-end APS-C, and Pentax will remain
>> a viable player in that market.
> 
> I agree about the "not competitive" part and the "doesn't have Sony's
> money" part, but I have my serious doubts about the "reasons of
> prestige" part.  I'm not sure they can not have a full frame camera at
> the sub-5kUSD price point and remain credible in Japan at this point.

The 645 will be their prestige piece, and it's a better limited production 
option than a full frame 35 mm sized camera. They have the lenses and the 
camera has been in development for a long time. What's more, the competition in 
MF isn't as stiff at the lower end of that market.

Paul
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