Re: [Marketing] Conference inspired marketing thoughts

2005-10-06 Thread Jürgen Schmidt

John McCreesh wrote:

On Wed, 2005-10-05 at 20:19 +1300, Ian Laurenson wrote:


To me the focus of our marketing should be on the Open Document Format
(ODF).



I believe there are two distinct products to be marketed here. We are
familiar with marketing OOo the product; one of the new features it has
in 2.0 is support for OpenDoc.


i think it is important that we all use one terminology. I heard 
OpenDoc, ODF (no legal valid abbreviation), ... But the exact name is 
"Open Document Format" and we should use always this full name. 
Otherwise people become confused and even other proprietary formats with 
maybe "Open" in their name can't be differentiated from the original 
format.


Just my opinion

Juergen




There also needs to be a separate activity to market the OpenDoc format
in its own right. The big selling point of OpenDoc is that it is a
vendor neutral specification approved by the recognised standards body.
The fact that it is currently only fully supported by one early adopter
(OOo) is a disadvantage, but it's very early days yet. However, it's
important that it isn't seen as an OOo 'thing'.



To this end I would like it if the OpenOffice.org marketing project also
included marketing of StarOffice including the Enterprise Edition. To
me, for us to be able to do this we would need:



[snip]
I need convincing on this one. We make no secret of the fact that OOo
and SO share the OOo codebase, so the fact that they both support
OpenDoc isn't any great surprise :-) I'm also reluctant to tread on Sun
marketing's toes - there's quite a bit of confusion out there about SO
vs OOo already.



I think it could be a good idea to form some teams that focus on
marketing to different types of organisations, rather than just
geographical regions. Teams could be formed for:


[snipped some good stuff on markets]

Agreed. The SMP has listed target markets
http://ooosmp.homelinux.org/MarketSegmentation/TargetMarkets which I
would suggest we stick to (or change the SMP). MarCons were initially
set up for geographies, but with the intention that the same logic could
be applied to target markets
http://ooosmp.homelinux.org/GoalsandObjectives/MarketingProject. I agree
that ideally they should be teams rather than named individuals.

On the point about budgets - if we had a pot of money to spend now, what
would you (or anyone else) suggest we spend it on - maybe worth starting
a new thread?

Some good stuff here Ian.

John


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[Marketing] Marketing budget for what?

2005-10-06 Thread Ian Laurenson
On Thu, 2005-10-06 at 19:06 +0100, John McCreesh wrote: 
> On the point about budgets - if we had a pot of money to spend now, what
> would you (or anyone else) suggest we spend it on?

In a word advertising:
 * Television (I don't watch it but I think I am a minority)
 * Radio
 * Newspapers
 * Magazines
 * Billboards
 * Picture theatres

While travelling to and from Koper few of the people that I spoke with
had even heard of OpenOffice.org yet all of them used Microsoft Word.
Whether we would ever have a budget big enough for television
advertising I don't know but some how we need to make the masses aware.

Thanks, Ian
-- 
Ian Laurenson <[EMAIL PROTECTED]>
Hillview


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Re: [Marketing] Conference inspired marketing thoughts

2005-10-06 Thread Ian Laurenson
On Thu, 2005-10-06 at 19:06 +0100, John McCreesh wrote:
> On Wed, 2005-10-05 at 20:19 +1300, Ian Laurenson wrote:
> > To me the focus of our marketing should be on the Open Document Format
> > (ODF).
> 
> I believe there are two distinct products to be marketed here. We are
> familiar with marketing OOo the product; one of the new features it has
> in 2.0 is support for OpenDoc.
> 
> There also needs to be a separate activity to market the OpenDoc format
> in its own right. The big selling point of OpenDoc is that it is a
> vendor neutral specification approved by the recognised standards body.
> The fact that it is currently only fully supported by one early adopter
> (OOo) is a disadvantage, but it's very early days yet. However, it's
> important that it isn't seen as an OOo 'thing'.
> 
> > To this end I would like it if the OpenOffice.org marketing project also
> > included marketing of StarOffice including the Enterprise Edition. To
> > me, for us to be able to do this we would need:
> 
> [snip]
> I need convincing on this one. We make no secret of the fact that OOo
> and SO share the OOo codebase, so the fact that they both support
> OpenDoc isn't any great surprise :-) I'm also reluctant to tread on Sun
> marketing's toes - there's quite a bit of confusion out there about SO
> vs OOo already.
> 
It is quite possible (probable?) that I am wrong but here is my
rationale:

As a Marcon a business may approach me about using OOo, but would like
the level of support/stability that a large organisation can provide,
and/or the automatic conversion of Excel macros. At this point I have
become the point of contact for that company. To me it doesn't feel very
professional to now say something like "You need StarOffice here is the
URL". I would prefer to be able to show them some prepared documentation
about the pros and cons of each suite for different situations and to be
able to help them enter into a contract with Sun.

> > I think it could be a good idea to form some teams that focus on
> > marketing to different types of organisations, rather than just
> > geographical regions. Teams could be formed for:
> [snipped some good stuff on markets]
> 
> Agreed. The SMP has listed target markets
> http://ooosmp.homelinux.org/MarketSegmentation/TargetMarkets which I
> would suggest we stick to (or change the SMP). MarCons were initially
> set up for geographies, but with the intention that the same logic could
> be applied to target markets
> http://ooosmp.homelinux.org/GoalsandObjectives/MarketingProject. I agree
> that ideally they should be teams rather than named individuals.
> 
Thanks for these links I had forgotten that these pages existed. May
respond more when I have digested them.

> On the point about budgets - if we had a pot of money to spend now, what
> would you (or anyone else) suggest we spend it on - maybe worth starting
> a new thread?
New thread started: "Marketing budget for what?"

Thanks, Ian


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Re: [Marketing] Thanks for a fabulous OOoConf

2005-10-06 Thread Graham Lauder
Louis Suarez-Potts wrote:
> Hi all,
>
>
> On Oct 6, 2005, at 6:05 AM, Graham Lauder wrote:
>
>> Jacqueline McNally wrote:
>>
>>>
>>> I had this as an agenda item
>>> (http://council.openoffice.org/servlets/ReadMsg?
>>> list=discuss&msgNo=674)
>>> for the CC meeting: "4. next OOoCon: I suggest we announce the next
>>> OOoCon now, and propose, following Jacqueline's lead, that we make it
>>> Lyon.".
>>>
>>>
>> Given that Asia is becoming a large market for OOo would it be
>> reasonable to look at somewhere in that region for next year.
>>
>> Say Singapore for instance...
>
> The problem is that an OOoCon --that works must include the 
> developers that do the work, specifically those in Hamburg. They are 
> willing to travel, of course, but there are time and distance limits. 
> Sorry, but those are the facts.
Heh, it would be good to take them outside their comfort zone for a
while,  Singapore is very accessible and very comfortable.  :)


>
> That said, we can and *should* focus on a few key conferences to 
> showcase OOo, what it can do, and how it can help people, and see if 
> there are local developers willing to help out.  In Singapore, Colin 
> Charles can probably help us, if his schedule allows, as well as 
> other community developers.
I would suspect from the point of view of the corporate members ie: SUN,
Novell and so on that an Asian Conf would be extremely valuable. 
Singapore is central to India, China, Australasia and Indo China and a
very sophisticated market to boot

Whether we look at it as an Eastern Conf or the main conf  I think it is
well worth consideration

Cheers
Yo


-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

INGOTs Assessor Trainer
(International Grades in Office Technologies)
www.theingots.org

Blog: yorick.edublogs.org


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Re: [Marketing] Thanks for a fabulous OOoConf

2005-10-06 Thread Ian Lynch
On Thu, 2005-10-06 at 19:34 +0100, Harris wrote:
> I really think Singapore would be a good start. As being a Singaporean 
> myself, I trust the public support on new innovations. There are a few 
> annual computer events held in Singapore which attracts alot of people. 
> If we can hope the OOocon during one of these events together with other 
> marketing programme, I do see a chance to penetrate into the mass. Not 
> to forget about the larger amount of OEM retailers that set up their 
> booth during those events. They can also be the potential targets to 
> pre-install OOo into their systems. Language is not a problem since 
> majority of the Singapore can speak English (or I would say we are 
> bilingual). So it would probably be an easier start than plunge into 
> China straight on. Indonesia is also just close by and it would be good 
> to fly by indonesia for some 'official' promotion to the relevant 
> authority. Malaysia as well.

Since my wife was born in Singapore, it would give us a good reason to
visit so +1.

Seriously there are good connections to Singapore from Europe, Australia
and the Eastern Asian countries so its not a bad idea if not for the
main conference at least for a regiCon.

-- 
Ian Lynch <[EMAIL PROTECTED]>
ZMSL


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Re: [Marketing] Thanks for a fabulous OOoConf

2005-10-06 Thread Harris

Graham Lauder wrote:

Jacqueline McNally wrote:
  

I had this as an agenda item
(http://council.openoffice.org/servlets/ReadMsg?list=discuss&msgNo=674)
for the CC meeting: "4. next OOoCon: I suggest we announce the next
OOoCon now, and propose, following Jacqueline's lead, that we make it
Lyon.".



Given that Asia is becoming a large market for OOo would it be
reasonable to look at somewhere in that region for next year.

Say Singapore for instance...



  
I really think Singapore would be a good start. As being a Singaporean 
myself, I trust the public support on new innovations. There are a few 
annual computer events held in Singapore which attracts alot of people. 
If we can hope the OOocon during one of these events together with other 
marketing programme, I do see a chance to penetrate into the mass. Not 
to forget about the larger amount of OEM retailers that set up their 
booth during those events. They can also be the potential targets to 
pre-install OOo into their systems. Language is not a problem since 
majority of the Singapore can speak English (or I would say we are 
bilingual). So it would probably be an easier start than plunge into 
China straight on. Indonesia is also just close by and it would be good 
to fly by indonesia for some 'official' promotion to the relevant 
authority. Malaysia as well.


Just my thought.


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Re: [Marketing] Conference inspired marketing thoughts

2005-10-06 Thread John McCreesh
On Wed, 2005-10-05 at 20:19 +1300, Ian Laurenson wrote:
> To me the focus of our marketing should be on the Open Document Format
> (ODF).

I believe there are two distinct products to be marketed here. We are
familiar with marketing OOo the product; one of the new features it has
in 2.0 is support for OpenDoc.

There also needs to be a separate activity to market the OpenDoc format
in its own right. The big selling point of OpenDoc is that it is a
vendor neutral specification approved by the recognised standards body.
The fact that it is currently only fully supported by one early adopter
(OOo) is a disadvantage, but it's very early days yet. However, it's
important that it isn't seen as an OOo 'thing'.

> To this end I would like it if the OpenOffice.org marketing project also
> included marketing of StarOffice including the Enterprise Edition. To
> me, for us to be able to do this we would need:

[snip]
I need convincing on this one. We make no secret of the fact that OOo
and SO share the OOo codebase, so the fact that they both support
OpenDoc isn't any great surprise :-) I'm also reluctant to tread on Sun
marketing's toes - there's quite a bit of confusion out there about SO
vs OOo already.

> I think it could be a good idea to form some teams that focus on
> marketing to different types of organisations, rather than just
> geographical regions. Teams could be formed for:
[snipped some good stuff on markets]

Agreed. The SMP has listed target markets
http://ooosmp.homelinux.org/MarketSegmentation/TargetMarkets which I
would suggest we stick to (or change the SMP). MarCons were initially
set up for geographies, but with the intention that the same logic could
be applied to target markets
http://ooosmp.homelinux.org/GoalsandObjectives/MarketingProject. I agree
that ideally they should be teams rather than named individuals.

On the point about budgets - if we had a pot of money to spend now, what
would you (or anyone else) suggest we spend it on - maybe worth starting
a new thread?

Some good stuff here Ian.

John


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Re: [Marketing] Migrating to OpenOffice.org 90 per cent cheaper than to Microsoft Office 12

2005-10-06 Thread John McCreesh
On Tue, 2005-10-04 at 20:52 +0100, Deepankar Datta wrote:
> Try this article "Migrating to OpenOffice.org 90 per cent cheaper than  
> to Microsoft Office 12" - makes a good follow up to the Sun and Google  
> story
> 
> http://computerworld.com.sg/ShowPage.aspx? 
> pagetype=2&articleid=2742&pubid=3&issueid=66
> http://ooonewsletter.blogspot.com/2005/10/migrating-to-openofficeorg 
> -90-per-cent.html

Great review - added to http://www.openoffice.org/product2/reviews.html
(which may have been staticised as the update doesn't appear to be
taking...)

John


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Re: [Marketing] Thanks for a fabulous OOoConf

2005-10-06 Thread Louis Suarez-Potts

Hi all,


On Oct 6, 2005, at 6:05 AM, Graham Lauder wrote:


Jacqueline McNally wrote:



I had this as an agenda item
(http://council.openoffice.org/servlets/ReadMsg? 
list=discuss&msgNo=674)

for the CC meeting: "4. next OOoCon: I suggest we announce the next
OOoCon now, and propose, following Jacqueline's lead, that we make it
Lyon.".



Given that Asia is becoming a large market for OOo would it be
reasonable to look at somewhere in that region for next year.

Say Singapore for instance...


The problem is that an OOoCon --that works must include the  
developers that do the work, specifically those in Hamburg. They are  
willing to travel, of course, but there are time and distance limits.  
Sorry, but those are the facts.


That said, we can and *should* focus on a few key conferences to  
showcase OOo, what it can do, and how it can help people, and see if  
there are local developers willing to help out.  In Singapore, Colin  
Charles can probably help us, if his schedule allows, as well as  
other community developers.


Best
Louis

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Description: S/MIME cryptographic signature


Re: [Marketing] Conference inspired marketing thoughts

2005-10-06 Thread Louis Suarez-Potts

Hi,

On Oct 6, 2005, at 5:52 AM, Erwin Tenhumberg wrote:


I think collaboration/co-marketing makes a lot of sense. I even could
imagine doing some work together with KOffice, AbiWord and other
projects that support OpenDocument.



I have already contacted KOffice about this; not ABIWord: no contacts  
there.


In previous years, I have discussed the desire of collaborating more  
with KOffice. The difference in our technologies prevented us (also   
license). But ODF is neutral.


Best
Louis

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Description: S/MIME cryptographic signature


Re: [Marketing] Thanks for a fabulous OOoConf

2005-10-06 Thread Graham Lauder
Jacqueline McNally wrote:
>
> I had this as an agenda item
> (http://council.openoffice.org/servlets/ReadMsg?list=discuss&msgNo=674)
> for the CC meeting: "4. next OOoCon: I suggest we announce the next
> OOoCon now, and propose, following Jacqueline's lead, that we make it
> Lyon.".
>
Given that Asia is becoming a large market for OOo would it be
reasonable to look at somewhere in that region for next year.

Say Singapore for instance...



-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

INGOTs Assessor Trainer
(International Grades in Office Technologies)
www.theingots.org

Blog: yorick.edublogs.org


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Re: [Marketing] Conference inspired marketing thoughts

2005-10-06 Thread Erwin Tenhumberg

I think collaboration/co-marketing makes a lot of sense. I even could
imagine doing some work together with KOffice, AbiWord and other
projects that support OpenDocument.

Yes, on a feature level OpenOffice.org is competing with KOffice, but
the success of OpenDocument is critical to both projects since
OpenDocument can provide the credibility that we did not have in the
past.

Many of you probably have seen Sun's recent ads showing different
people holding up a sign. We could come up with something similar
showing all the people/projects/organizations supporting
OpenDocument.


Just and idea,
Erwin


Jacqueline McNally wrote:

Hello Ian

Thanks for all your thoughts - quite a brain dump :)

It will take me a little while to think them through, as we already have
in place much of what you suggested except for bringing to the fore your
suggestion of promoting StarOffice and OpenOffice.org. The reason you
give is important, i.e. SO and OOo are the first applications to support
OpenDocument.

We have a comparison table (v1.x) that includes SO vs OOo, and I know
that Sun do have an updated one for the promotion of their SO8 product.
I think it is important to be aware of other products, especially when
you are in a consultancy role and providing professional advice.

SO and OOo have previously participated in joint marketing, and it makes
sense to better that in addition to further our joint marketing with
other adopters of OpenDocument.

What do others think of this and other issues that Ian (iannz) has raised ?

Regards
Jacqueline

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[Marketing] Friends of OpenOffice.org (FOOo)

2005-10-06 Thread Jacqueline McNally

Hello

I am beginning to digest and act on some of the feedback from what is
considered by many, the most successful OOoCon ever :)

Also, it is nearly a year since I posted to this and other OOo lists
about Friends of OpenOffice.org (FOOo). See:
http://marketing.openoffice.org/servlets/ReadMsg?list=dev&msgNo=18223 If
you browse this thread, you will see that the conversation developed
from there.

I think it is time we did something about FOOo by following up some of
the comments from OOoCon and previous discussion about improved
communication and assisting people to let others know what they are
doing, i.e. how they are contributing to OpenOffice.org.

Friends of OpenOffice.org are essentially advocates. If you look at page
six in my presentation
(http://marketing.openoffice.org/ooocon2004/presentations/thursday/CDMarketing.pdf)
you will see that an advocate is someone that is willing to encourage
others to obtain OpenOffice.org, that is, strongly recommend.

I would like to encourage and support our advocates or friends, and
encourage other first time visitors and end-users of OpenOffice.org to
take the steps to becoming an advocate.

I have discussed a number of activities with you previously, but the one
common thread is that we don't often know what you our friends are
doing. Some of us have blogs, some subscribe to lists and discuss issues
there, but I know if I want to find the best person to say tell me about
mail merge for example, I hunt through archived mail and conference
papers to try and remember the person I want to contact.

To initiate FOOo, I would like to suggest that we begin to discuss it
more on [EMAIL PROTECTED], but move the discussion to a new list so that new
friends can join us and contribute their ideas. Also, there will be some
more activities and tasks that will be posted here shortly as we lead up
to the launch of 2.0. So it may get a little busy.

As a first FOOo activity, I would like to invite friends to create a
wiki page to let us know how they are using OpenOffice.org, if they are
contributing to OpenOffice.org - where and how, and if they have
assisted a friend or colleague, group or organisation to use
OpenOffice.org, what were the difficulties and highlights of the experience.

Secondly, collate or create information to assist people new to
OpenOffice.org and other OSS to find and integrate the other
applications they need on their computer. For example, assist people to
find an alternative email programme, assist them to find support and
help on these programmes by introducing them to other projects and
communities. Be a friend and introduce them to other people :)

All the best
Jacqueline McNally
Lead, OpenOffice.org Marketing Project

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Re: [Marketing] Conference inspired marketing thoughts

2005-10-06 Thread Jacqueline McNally

Hello Ian

Thanks for all your thoughts - quite a brain dump :)

It will take me a little while to think them through, as we already have
in place much of what you suggested except for bringing to the fore your
suggestion of promoting StarOffice and OpenOffice.org. The reason you
give is important, i.e. SO and OOo are the first applications to support
OpenDocument.

We have a comparison table (v1.x) that includes SO vs OOo, and I know
that Sun do have an updated one for the promotion of their SO8 product.
I think it is important to be aware of other products, especially when
you are in a consultancy role and providing professional advice.

SO and OOo have previously participated in joint marketing, and it makes
sense to better that in addition to further our joint marketing with
other adopters of OpenDocument.

What do others think of this and other issues that Ian (iannz) has raised ?

Regards
Jacqueline

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Re: [Marketing] Thanks for a fabulous OOoConf

2005-10-06 Thread Jacqueline McNally

John McCreesh wrote:

I'd like to pass on the thanks of the entire OpenOffice.org community
to the organisers of (in my opinion) the best-ever OOoConf.


I wasn't there, but I would just like to say what I have said to some
privately, that is, even from this distance, and yes Perth,
Western Australia is a long way. I read, viewed and felt the success and
up-beat spirit of the conference. I would like to be able to ride with
that up to and through the launch of 2.0.

So thankyou to the OOoCon 2005 organising team, but special thanks to
Urska, Davide and Roberto, and the hosts and helpers in Koper - Capodistria.


So, there are now two challenges for the Marketing Project:

- make the launch of 2.0 the greatest ever - start thinking about how
your team could host OOoConf 2006!



I had this as an agenda item
(http://council.openoffice.org/servlets/ReadMsg?list=discuss&msgNo=674)
for the CC meeting: "4. next OOoCon: I suggest we announce the next
OOoCon now, and propose, following Jacqueline's lead, that we make it
Lyon.".

We will need to follow the [EMAIL PROTECTED] list to see when the meeting
minutes are posted, or otherwise poke some of the CC members that were
present at the meeting. However, I would like to continue the discussion
about the next OOoCon on [EMAIL PROTECTED], as it would be good to
know soon where and when the next OpenOffice.org Conference is to be held.

Thanks again to Urska, Davide, Roberto and all those that made OOoCon
2005 a great success.

Regards
Jacqueline

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Re: [Marketing] Good OpenOffice.org practices in Balkans

2005-10-06 Thread Jacqueline McNally

Thank you Görkem for your good news.

Görkem Çetin wrote:
[...]
The pilot municipality in the project was Kardjali (www.kardjali.bg and 
http://kardjali.foss.bg). Kardjali is one of the 28 regional cities in 
Bulgaria. Located in the south of the country, and close to the border 
with Turkey and Greece, it has around 69,000 citizens, a mixture of 
Bulgarian and ethnic Turks. In the first two stages of the migration, 
the local government authority’s computers switched from Microsoft 
Office and Internet Explorer to OpenOffice.org and Mozilla Firefox.


The link to ISOC-Bulgaria explained that the pilot programme was to run 
for 18 months. Does this mean that Kardjali has still some time to go, 
or is it complete?



Now the project has been extended to Turkish municipalities.

Some brief statistics:

Total number of computers with OpenOffice.org working instead of MS 
Office: 200


Total number of employees trained on OpenOffice.org, Mozilla and Linux : 
200


Percentage of staff satisfied with the trainings: 75

Percentage of staff saying that there is significant difference between 
MSO and OOo: 5



For your information.



They are good numbers.

Is there any anecdotal evidence for the 5% staff that considered there 
to be a significant differneces between MSO and OOo? For example, what 
areas or features they experienced difficulty with?


Thanks again, and I saw that you have posted your news to 
[EMAIL PROTECTED]


Regards
Jacqueline

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Re: [Marketing] One Laptop per Child

2005-10-06 Thread Jacqueline McNally

Alexandro Colorado wrote:
[...]


There was a world forum panel where these project was discussed and 
they  seem to target the world itself (from China to Brazil).




You may be thinking of last year's WSIS.

Here is an overview and podcast from someone that attended the MIT 
Technology Review Emerging Technology Conference last month:


http://www.andycarvin.com/archives/2005/09/creating_the_10.html
http://www.andycarvin.com/podcasts/negropontelaptop.mp3 (18Mb)

Regards
Jacqueline

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Re: [Marketing] spring IRC meetings

2005-10-06 Thread Jacqueline McNally

Kazunari Hirano wrote:

Hi Jacqueline,
I've got it :)


So if you have a log, please let us know.


Here you go:
http://www.transwift.net/pukiwikiooopukiwiki/?ircmeeting20050908
I have attached the log "ircmeeting20050908.txt" to the page above.
Please find the text file at the bottom of the page.
Thanks,
khirano



Thank you.

I have been playing with Gaim and have also changed computers, which is 
why I did not have a log.


Will see how I go tonight. I'm using Gaim as much as I can as we provide 
it in addition to Xchat on the computers Computer Angels provides.


Regards
Jacqueline

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Re: [Marketing] San Jose Mercury News Article

2005-10-06 Thread Jacqueline McNally

Alexandro Colorado wrote:
I guess that's the point of linguistics which are needed on this 
project.  We really need people to put a factual but not intimidating

 message.  [snip]


Welll, you know the drill :) File an issue, if there isn't one already.
Better still, find a linguist, or talk to the linguist that included the
message.

It would be interesting to know if it was as scarey in languages other
than english. But these needs to go in the issue.

But it is another example of people not having to think about file
formats before now. It does appear to be more difficult for people that
previously did not need to concern themselves with how or why they saved
their documents.

Regards
Jacqueline

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Re: [Marketing] San Jose Mercury News Article

2005-10-06 Thread Jacqueline McNally

Ian Lynch wrote:
[...]

I replied as follows

Hi Dawn,

"But these OpenOffice glitches are enough to deter one analyst who 
shares research with clients from using it on reports, for fear of 
circulating a flawed document.


That's a major hurdle for Sun and Google to overcome."

To be fair, the major hurdle is caused by Microsoft's proprietary
file formats. Since MS do not publish all the details of how their
files are structured its impossible to make 100% reliable
translations of them in other software. This is why Open Document
Format (ODF) is so important. The state of Massachusetts recently
declared that in 2007 it would only accept documents in Open Document
Format or pdf. Microsoft are free to adopt Open Document Format but
have chosen to develop their own proprietary version for Office 12
and now say there is no customer demand for them to support the
internationally agreed standard. Strange really since the European
Union as well as Massachusetts stated that ODF is its preferred
format. Rather large customers. MS is hoping that it can keep office
document formats proprietary so that users like yourself will be
locked into their products no matter how good and low cost the 
competition. It is in all customers' interests to insist that MS

adopt and support the internationally agreed standard and then we can
all choose our software tools on the basis of price and performance.
If MS produce the best value software they have nothing to worry
about.


Thanks Ian. Your reply reinforced what I did send (see below) to Dawn in
response to her request for an overview in preparation for her article.

The article was about the time the Google and Sun press was popping all
over the place, and I think the media did begin to feed off each other.
Also, in situations like this, news people tend to want to be
controversial and conflicting, rather than consensual.

Regards
Jacqueline

---///---
Hello Dawn

Thank you for your enquiry. I have cc'd Louis Suarez-Potts,
OpenOffice.org Community Manager and John McCreesh OpenOffice.org
Marketing Project Co-Lead. Louis is based in Canada, and John in the UK.
I am based in Western Australia. We work collaboratively such that
enquiries such as yours may be answered promptly.

Our product is called "OpenOffice.org", not OpenOffice. Please refer to
OpenOffice.org in any potential articles.

An OpenOffice.org 2.0 overview is available at:
http://www.openoffice.org/product2/index.html
New features are pictured and described on:
http://www.openoffice.org/dev_docs/features/2.0/index.html and I have
listed them below.

The last item on the list is "Support, Services and Solutions".
OpenOffice.org has always been well supported, but we wish to note that
there is an increasing number of companies that offer products and
services in and around OpenOffice.org.

This list was compressed to the following description in our previous
press release for 2.0 Beta, see:
http://www.openoffice.org/servlets/ReadMsg?list=announce&msgNo=252.

"OpenOffice.org 2.0 introduces a new database module, implements the
OASIS OpenDocument XML file format and a myriad of other new features
and capabilities. The redesigned interface and enhanced document filters
combine to make the application even more interoperable with other
office suites and easier to use and learn, regardless of operating
system."

The most compelling feature is the implementation of the Open Document
Format for Office Applications (OpenDocument) OASIS Standard - an open
standard for saving and exchanging wordprocessing documents,
spreadsheets, and presentations.

OpenDocument has been endorsed by industry and government, the most
recent by Massachusetts as the first state to formally adopt a policy
supporting OpenDocument.

I have also copied our boilerplate below. Louis and John were at
OOoCon2005 last week in Koper - Capiodestria, Slovenia
(http://marketing.openoffice.org/conference/ and
http://ooocon.kiberpipa.org/). They may have an up-to-date figure for
the number of languages. I thought I heard 50 or 60 from one of the
conference videos. Please update the boilerplate with the figure that
Louis or John comes back with. Please accept my apologies, but I was not
at the conference last week and a lot happened then and is happening :)

We are talking about the upcoming OpenOffice.org 2.0. Which version to
download? We are currently making available what is called a release
candidate, i.e. a version that potentially could become the 2.0 release.
If issues are found with a release candidate, then these are resolved,
and another release candidate is produced. 2.0 rc1 is currently
available. Follow the "OpenOffice.org 2.0 Release Candidate" link on our
homepage (www.openoffice.org).

The reason why I have not provided you with a direct link, is that when
we have a second release candidate or final release, the direct links
will change. But you will often be able to find your way from
http://download.openoffice.org/ too.

Thanks again for 

Re: [Marketing] spring IRC meetings

2005-10-06 Thread Jacqueline McNally

Hello Bernhard, *

Bernhard Dippold wrote:

Hi,

"Jacqueline McNally" <[EMAIL PROTECTED]> wrote:


Hello

I would like to call our second MP meeting for tomorrow, Thursday 6
 September at 1300 UTC.



I'd really like to come, but I have to work this night and must sleep
 sometime :-(


You too :)


[...] Don't worry if you cannot get to this meeting. I'm sure there
will be logs and summaries, and there will always be next week :)



That's nearly like Koper: not being there is not being there -
despite all possibilities to get the topics...



I could not travel at the time, so I did not get to Koper either :( But
I have been receiving private email, links to photographs, list mail,
and of course the marvellous OOoCon2005 media site has provided much
enjoyment.

All the best
Jacqueline McNally
Lead, OpenOffice.org Marketing Project

--
OOo in Slovenia
OpenOffice.org Conference 2005
28th - 30th September, Koper - Capodistria, Slovenia
If you missed being there - http://ooocon.kiberpipa.org/

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