Re: [Marketing] Get Legal - draft message
On Sat, 2006-04-29 at 00:42 +0300, Cristian Driga wrote: Hi John, It's a great idea and the draft looks good. More below... John McCreesh wrote: Comments please on http://why.openoffice.org/get_legal.html Some suggested changes: ===1=== OpenOffice.org 2 is a world-class alternative which does everything you need from an office suite. I would put it a bit more direct (even if it gets longer): OpenOffice.org 2 is a world-class alternative office suite, similar in functionality with Microsoft-Office. OpenOffice.org does everything you need: word processing, spreadsheets, presentations and much more. +1 - done ===2=== 2. And this: It can even use MS-Office format files, so you don't need to type anything in again. ..suggest.. It can even open and save MS-Office format files (.DOC, .XLS, .PPT), so you don't need to type anything in again. +1 - done I've got this tendency to always try to put it more explicit simply because I've met lots of people to whom the word Office meant *only* Microsoft-Office. I know it sounds stupid but its kinda Xerox meaning copy machine and not the brand. For us the difference is obvious, but for many, it isn't. Same goes with Word Processor vs. Text Processor or something similar. ===3=== Another secondary message for the page: Your search is over. What words and methods should we use to get Google display high in results the get-legal page in the following searches and similar ones ? free microsoft word download - 121944 searches for last month according to se-keywords.com: http://www.se-keywords.com/cgi-bin/kse-logiciel.pl?mot=microsoft+word+free+downloadetape1=1lg=uszone=world I would start with mentioning these search words in a page (an accessory to get_legal.html ?) or paragraph with text like: You've been looking for free microsoft word downloads ? For free microsoft power point downloads ? You have been searching on the web for office software to replace illegal software copies you had installed ? Your search for freeware or trial word, excel, powerpoint software replacements is over. You now have a totally free alternative. It's real, it's free, it's legal, it's OpenOffice.org. + link to get_legal.html I like this - let's park it for today while we finish Get Legal. Rening me later if I forget about it :-) P.S. After having added links to other relevant information and having it ready for visitors, should we have a PR for this small campaign start? ;-) Of course :-) but let's get the graphics sorted first John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Sat, 2006-04-29 at 00:02 +0200, Cor Nouws wrote: Hi all, John McCreesh wrote: Comments please on http://why.openoffice.org/get_legal.html Please comment only on the message on this list - I'm going to look for volunteers on the art project to turn it into a web page :-) Good opportunity indeed. One warning: when talking about this with some business-people (month or so ago), it turned out that they could become offended. As if I suggested that they would do illegal business ... Good point - I've added Microsoft's licence agreements are complicated - it's easy to break them by mistake John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get legal - get OpenOffice.org
On Sat, 2006-04-29 at 09:00 +0200, Finn Gruwier Larsen wrote: [snip] We also have to take into account that the effect of the slogan mainly comes from the fact that it's actually a bit provocative. I think a marketing has to be a bit provocative, but of course not too provocative. It's a question of finding the right balance. +1 I am always happy to see provocative suggestions and rely on the good sense of others in the MP to say if a suggestion has gone too far ... Johhn - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get legal - get OpenOffice.org
On Sat, 2006-04-29 at 11:15 +0200, charles-h.schulz wrote: Hello, the get legal campaign is a very good idea. Maybe a small PR operation would help it rise up in the media, who knows. As for the risk that we may encounter due to the potential agressive nature of the message, I think we might actually tone it down by... toning ourselves up. That is, we could use irony. When I read John's page I think I see where he wants to go, and I have a suggesstion for this: let's say that we actually stand behind the BSA (yes, yes) in its fight against software piracy. In fact, we stand so much behind the BSA that we want people to purchase original copies of MS Office, and the ones who can't, or don't want to buy them should use OOo. There is a phrase tongue in cheek - like my earlier reply to Daniel http://marketing.openoffice.org/servlets/ReadMsg?list=devmsgId=2592668 was tongue in cheek... This works for people who are in the know, e.g. open-source people who appreciate the irony. We could use this in a PR to Newsforge or LWN for example. However, the humour is wasted on people whose knowledge of computing currently stops at Microsoft. I hope I explained myself clearly because I reckon this is a pretty strange idea. But a similar thing happened in France where the FOSS movement expressed its solidarity and agreement with a law that was forcing the IT retailes to clearly indicate the certified origin -and the price- of the preinstalled OS of the computers they were selling. The goal was to let consumers know how much they were paying for Windows... Good. John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Sun, 2006-04-30 at 10:46 +0100, John McCreesh wrote: [snip] I like this - let's park it for today while we finish Get Legal. Rening me later if I forget about it :-) d'oh - s/Rening/Remind/ This keyboard can't spell ;-) John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get legal - get OpenOffice.org
On Sun, 2006-04-30 at 11:04 +0100, John McCreesh wrote: On Sun, 2006-04-30 at 01:38 +0200, Bernhard Dippold wrote: Hi, as nobody replies on [EMAIL PROTECTED] I show the seemingly more interested people here, what I did from your comments. I included a fourth draft in the website linked below. +1 for the third draft Few minor things. Bullets should start with capitals since the sentence leading to them end in a full stop. Text needs more variation to make key messages stand out. Larger font for some text rather than just bold - eg Is your software legal? The Business Software Alliance is setting up schemes to prosecute offenders there is a completely legal and free alternative -- Ian Lynch www.theINGOTs.org www.opendocumentfellowship.org www.schoolforge.org.uk - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
Hi John, John McCreesh wrote: On Sat, 2006-04-29 at 00:02 +0200, Cor Nouws wrote: One warning: when talking about this with some business-people (month or so ago), it turned out that they could become offended. As if I suggested that they would do illegal business ... Good point - I've added Microsoft's licence agreements are complicated - it's easy to break them by mistake Smart ;-) I just took a little time to read the (renewed) draft page. Would it be an idea to put the added sentence two lines lower, after If you have a copy of ...? Furthermore, I would suggest think about changing the pay-off Get legal - get OpenOffice.org today! into something like No doubts about a legal Office - get OpenOffice.org today! (or No fear about your Office being illegal, or ) Just to make it sound less accusing. Greetings, Cor -- Cor Nouws www.bsooo.nl - www.nouenoff.nl Free your files - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Sun, 2006-04-30 at 12:35 +0200, Cor Nouws wrote: Hi John, John McCreesh wrote: On Sat, 2006-04-29 at 00:02 +0200, Cor Nouws wrote: One warning: when talking about this with some business-people (month or so ago), it turned out that they could become offended. As if I suggested that they would do illegal business ... Good point - I've added Microsoft's licence agreements are complicated - it's easy to break them by mistake Smart ;-) I just took a little time to read the (renewed) draft page. Would it be an idea to put the added sentence two lines lower, after If you have a copy of ...? I've moved things about a bit on the latest version Furthermore, I would suggest think about changing the pay-off Get legal - get OpenOffice.org today! into something like No doubts about a legal Office - get OpenOffice.org today! (or No fear about your Office being illegal, or ) Just to make it sound less accusing. The slogan for the campaign is Get Legal - Get OpenOffice.org so I'd like with it. It is designed to be arresting (sorry, another bad English play on words - arresting = eye-catching as well as being taken away by the police) John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] Report on OOo demo to writers etc
Apologies for the lateness of this report. Before Easter I mentioned that I was going to be demonstrating OOo to some writers, editors, and publishers at a science-fiction convention in Australia. As often happens, things didn't work out quite as planned. Despite that, I am quite happy with the result. Almost no one attended the scheduled demo, mostly because it was in the same time slot as a talk by one of the big-name guest writers. The rest of the time I did what I often do at these events: I found some table space near an electrical outlet in a high-traffic area and sat there with my computer, wearing my OOo t-shirt (I have lots, so I can wear a fresh one each day; I wonder how many people thought I never changed my shirt?), and with several books and some handouts on display. Many people came to talk, several looked at the program, the CDs I had brought were sold very quickly, and I could have sold a bunch of books if I'd had them. The few books I did have, I donated at the end of the convention to the local Writers' Centre. In that particular group, the feature that caught everyone's attention was: Create PDFs without the need for any other program. Cheers, Jean - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] Bruce Schneier recommends OpenOffice...
Okay, that's a bit of an exageration, but in his security tips he did say Look into one of the free office suites as an alternative to Microsoft Office. http://www.schneier.com/essay-078.html In a similar vein, his tips include: * Replace Windows by Linux or Mac. * Replace IE by anything else. I think that this could be a useful reference for the Why OOo site. Cheers, Daniel. -- /\/`) http://opendocumentfellowship.org /\/_/ /\/_/ ...and starting today, all passwords must \/_/contain letters, numbers, doodles, sign / language and squirrel noises. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Saturday 29 April 2006 06:02, John McCreesh wrote: Comments please on http://why.openoffice.org/get_legal.html Hi John, so you don't need to type anything in again makes sense to me, but I had to think for a few seconds. I think it's ambiguous and would be clearer as so you don't have to re-type your work or some such thing. Anyway, great job and great angle. I've used this argument myself to convince others. Cheers Mike Williams - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get legal - get OpenOffice.org
John McCreesh wrote: On Sun, 2006-04-30 at 01:38 +0200, Bernhard Dippold wrote: Hi, as nobody replies on [EMAIL PROTECTED] I show the seemingly more interested people here, what I did from your comments. I included a fourth draft in the website linked below. +1 for the third draft ... and if you want it capitalized and with a dash instead of the exclamation mark (that's the way the title is written): http://familie-dippold.de/OpenOffice.org/proposals_for_get_legal_button.html (update your cache, if necessary) Best Bernhard - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Mon, 2006-05-01 at 00:14 +1000, Mike Williams wrote: On Saturday 29 April 2006 06:02, John McCreesh wrote: Comments please on http://why.openoffice.org/get_legal.html Hi John, so you don't need to type anything in again makes sense to me, but I had to think for a few seconds. I think it's ambiguous and would be clearer as so you don't have to re-type your work or some such thing. +1 Done Thanks - John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
John McCreesh wrote: I've moved things about a bit on the latest version One more suggestion. ..similar in functionality to MS-Office. OpenOffice.org 2 does everything you need.. Obvious that some will come up with the question for e-mail or PIM (see [EMAIL PROTECTED]). I think it would be better if we have a (wiki-) page that informs people about the way's to handle that question. Not to mention it direct on why.openoffice.org, nor with the products description. But for a question that comes up so frequently, ready to serve information is important. I've just been so free to add a new FAQ to the wiki: http://oooauthors.org/en/FAQs/Email/faqentry.2006-04-30.6632501582 My suggestion for something like this on the [EMAIL PROTECTED], was answered with a overwhelming silence ... Hope that others make some improvements now. The slogan for the campaign is Get Legal - Get OpenOffice.org so I'd like with it. It is designed to be arresting (sorry, another bad English play on words - arresting = eye-catching as well as being taken away by the police) I like word-games. And hope others like this one ;-) Greetings, Cor -- Cor Nouws www.bsooo.nl - www.nouenoff.nl Free your files - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
